Greece’s tea market is forecast to add USD 3.4 triệu đô có giá trị bằng 2030, reflecting a compound annual growth rate of 2.75% over the 2025–2030 period. The expansion is set to be value-led, as retail revenues rise while volumes remain under pressure. Unseasonably mild winters and prolonged hot summers have dampened demand for traditional hot beverages, weakening consumption frequency. At the same time, constrained disposable incomes and the structural dominance of coffee in daily routines limit tea’s resilience as a relatively niche category, with foodservice channels also facing softer traffic amid climate-related and spending headwinds.
Within this challenging environment, fruit and herbal infusions stand out as the primary source of stability and incremental growth. Health and wellness considerations continue to shape purchasing behaviour, with locally sourced herbs benefiting from strong associations with natural healing traditions and holistic wellbeing. This alignment has supported product line extensions and renewed investment, even as overall category momentum has moderated compared with earlier expansion phases. The ongoing shift in product mix toward botanically led and functionally positioned offerings underscores a broader structural upgrading of the market.
Looking ahead, moderate value expansion is expected to persist, while volume recovery may prove gradual and structurally constrained by entrenched coffee preferences. Health consciousness is likely to keep fruit and herbal teas outperforming black and green variants, though the rising appeal of locally prepared herbal infusions could temper category-wide value acceleration. Premiumisation within domestic herbal propositions is emerging as a supportive counterweight, enabling higher unit prices and reinforcing perceived authenticity and quality.
Supermarkets remain the dominant retail channel, anchored by their role in everyday grocery purchasing. E-commerce penetration is increasing incrementally but continues to represent a limited share of total sales, while discount formats exhibit more measured performance given assortment constraints and target demographics. Overall, the Greek tea market’s growth trajectory will rely less on expanding its consumer base and more on deepening health-oriented positioning and leveraging local botanical heritage to sustain value creation.
Targeted at business leaders and market strategists, this report offers authoritative insight into the tea sector in Greece. Incorporating historical data from 2020 onward and updated projections to 2030, it supports confident, data-driven decision-making.
What’s Inside the Report
Annual market size figures expressed in (Tons/EUR/USD), spanning 2020 ĐẾN 2030. The dataset includes both historical actuals and forecasts, along with CAGR calculations for historical and projected periods.
Phân khúc thị trường
The following outlines the segmentation of the Greece tea market:
Loại sản phẩm – e.g., black tea, fruit and herbal tea, green tea, người khác, RTD tea
Type – e.g., conventional, organic
Packaging type – e.g., flexible packaging, metal cans, paper containers
Kênh phân phối – e.g., bars and HoReCa, discounters, thương mại điện tử, hypermarkets, supermarkets, tobacco/liquor/tea shop, người khác
Macroeconomic & Demographic Indicators
Supporting context includes:
Total population
Chỉ Số Giá Tiêu Dùng (CPI)
Gross Domestic Product (GDP)
Per capita consumption
Consumer spending as a percentage of GDP
These variables enhance understanding of consumption potential and macroeconomic trends affecting the market.
Bối cảnh cạnh tranh: Market Share Analysis
Updated market share data for major industry players in Greece tea market is included in the report, providing a snapshot of current competitive alignment. Key players covered include: Anassa Organics, Arapakos G, Associated British Foods plc, East West Tea Company, LLC, Evripos SA, Fino, House of Tea Madras STEPA AEGE, Krocus Kozanis Products S.A., Trà và dịch truyền Lipton, Markos Bagatzounis & Sons S.A., Melissokomiki Sinergasia Kritis s.a., Công ty TNHH MJF Holdings, MOKATE SA, Moli SA, The Tea Route, V. S. Diamantopoulos Sun Spices S.A., etc.
This report delivers comprehensive market share data for key players in the total tea market, complemented by segment-specific analysis for tea, black tea, loose black tea, black tea bags, fruit and herbal tea, green tea, other tea and RTD tea categories.
Market share analysis covered in the report:
Greece tea market share
Greece black tea market share
Greece loose black tea market share
Greece black tea bags market share
Greece fruit and herbal tea market share
Greece green tea market share
Greece other tea market share
Greece RTD tea market share
Why Choose This Report?
Designed as a concise, data-rich market snapshot, this report is ideal for stakeholders seeking timely, reliable, and strategic insights. Whether you’re an investor, operator, consultant, or supplier, the data-driven structure supports confident, evidence-based decision-making.
Request a redacted sample to preview the data structure and presentation quality before purchase.
Deliverables Include
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 ĐẾN 2030
Mục lục
MỤC LỤC
Phân khúc thị trường
Tổng quan thị trường
Greece Tea Market – Phân tích loại sản phẩm
Greece Tea Market – Type Analysis
Greece Tea Market – Packaging Type Analysis
Greece Tea Market – Phân tích kênh phân phối
Company/Brand Shares Analysis
Anassa Organics
Arapakos G
Associated British Foods plc
East West Tea Company, LLC
Evripos SA
…
Dữ liệu và dự báo kinh tế vĩ mô
Phương pháp nghiên cứu
Tuyên bố miễn trừ trách nhiệm
HÌNH VÀ BẢNG
Table Greece Tea Market Size 2020-2030
Chart Greece Tea Market, Tăng trưởng ròng, 2020-2030
Chart Greece Tea Market, Tốc độ tăng trưởng, 2020-2030
Table Greece Tea Market by Product Type, 2020-2030
Chart Greece Tea Market by Product Type, Lịch sử và dự báo CAGR, 2020-2030
Chart Greece Tea Market by Product Type, 2020-2030
Table Greece Tea Market by Type, 2020-2030
Chart Greece Tea Market by Type, Lịch sử và dự báo CAGR, 2020-2030
Chart Greece Tea Market by Type, 2020-2030
Table Greece Tea Market by Packaging Type, 2020-2030
Chart Greece Tea Market by Packaging Type, Lịch sử và dự báo CAGR, 2020-2030
Chart Greece Tea Market by Packaging Type, 2020-2030
Table Greece Tea Market by Distribution Channel, 2020-2030
Chart Greece Tea Market by Distribution Channel, Lịch sử và dự báo CAGR, 2020-2030
Chart Greece Tea Market by Distribution Channel, 2020-2030
Table Greece Tea Market Share (%), bởi Công ty, 2020-2025
Chart Greece Tea Market, bởi Công ty, 2025
Table Greece Tea Market Share (%), theo thương hiệu, 2020-2025
Chart Greece Tea Market, theo thương hiệu, 2025
Table Greece – Dân số (Hàng triệu) và dự báo
Table Greece – Chỉ Số Giá Tiêu Dùng (CPI) và dự báo
Table Greece – Tổng sản phẩm quốc nội và dự báo
Table Greece Tea Market: Chi tiêu theo tỷ lệ GDP (%)
Table Greece Tea Market: Mức tiêu thụ bình quân đầu người (Dân số)
Các công ty được đề cập
The companies featured in this report include:
Anassa Organics
Arapakos G
Associated British Foods plc
East West Tea Company, LLC
Evripos SA
Fino
House of Tea Madras STEPA AEGE
Krocus Kozanis Products S.A.
Trà và dịch truyền Lipton
Markos Bagatzounis & Sons S.A.
Melissokomiki Sinergasia Kritis s.a.
Công ty TNHH MJF Holdings
MOKATE SA
Moli SA
The Tea Route
V. S. Diamantopoulos Sun Spices S.A.