The Middle East and Africa (MEA) home care market is poised for significant expansion, with its valuation projected to surge from USD 20.9 tỷ trong 2025 đến USD 34.6 tỷ bởi 2030. This robust growth trajectory, underscored by a compound annual growth rate (CAGR) của 10.65%, highlights the sustained buoyancy within the category across the region. This impressive outlook reflects a confluence of factors, including rapid urbanization, a growing middle class with increased disposable income, and evolving consumer lifestyles. As populations expand and more households are established, the fundamental demand for a diverse range of home care products, from surface cleaners to laundry detergents and dishwashing liquids, is expected to climb consistently.
Beyond the basic drivers, two key trends are increasingly shaping the MEA home care landscape. There’s a rising demand for multifunctional products, driven by consumers seeking convenience and value. Products that can serve multiple cleaning purposes, such as an all-in-one kitchen cleaner or a laundry detergent with fabric softener, are gaining traction as they streamline household chores and offer perceived cost efficiencies. Concurrently, sustainability is emerging as a significant driver, albeit with varying degrees of influence across the diverse markets within the MEA region. Consumers, particularly in more developed urban centers, are showing a growing preference for eco-friendly formulations, biodegradable ingredients, and sustainable packaging solutions. This heightened consumer consciousness, coupled with ongoing product innovation by manufacturers to meet these evolving preferences, positions the MEA home care market for continued dynamism and investment interest over the next half-decade.
This report delivers a comprehensive analysis and forward-looking perspective on the Middle East and Africa home care market, trải rộng dữ liệu lịch sử từ 2020 ĐẾN 2024 và dự báo thị trường thông qua 2030. Bằng cách kiểm tra quy mô thị trường, tốc độ tăng trưởng, và thông tin chi tiết được phân đoạn, báo cáo nhấn mạnh những thay đổi năng động và các xu hướng mới nổi đang định hình ngành. Nó cung cấp thông tin chi tiết về các thứ nguyên chính, bao gồm loại sản phẩm, loại bao bì, distribution channel and country, cung cấp cho các bên liên quan một lộ trình chi tiết cho việc ra quyết định chiến lược.
Report Highlights
The report delivers detailed market sizing from 2020 ĐẾN 2030, with metrics reported in (Tons/USD). It includes historical data (2020–2024), forecasts (2025–2030), and corresponding CAGR metrics. The dataset covers segmentation by product type, loại bao bì, distribution channel and country. Through comparative growth analysis, the report identifies outperforming segments and provides a quantitative foundation for prioritizing strategic initiatives.
In addition to granular market metrics, the report captures the broader structural shifts that define the industry’s trajectory. Using proprietary analysis and cross-referenced economic indicators, it maps the interaction between innovations, policy, and consumption patterns. This enables strategic foresight into future growth zones, disruption risk, and innovation-led differentiation, especially within product-focused and region-specific segments.
Hơn nữa, the report delivers a rigorous competitive assessment, tracking market share movements and brand performance among industry participants from 2020 ĐẾN 2024. It highlights evolving competitive dynamics, consolidation trends, and granular share shifts, empowering stakeholders to benchmark performance and refine differentiation strategies. These evidence-based insights support targeted investment prioritization and long-term strategic planning.
Phân khúc thị trường
The Middle East and Africa home care market is classified into the following segments:
Loại sản phẩm - ví dụ., air fresheners (aerosol air fresheners, candle air fresheners, car air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, người khác), bleach, dishwashing (automatic dishwashing detergents, dishwashing additives, hand dishwashing detergents), household insecticides (baits, coils, electric insecticides, sprays/aerosols, người khác), laundry care (chất làm mềm vải, dụng cụ hỗ trợ giặt giũ, bột giặt, rug/carpet cleaners), polishes (floor polish, furniture polish, metal polish, shoe polish), surface care (bathroom cleaners, descalers, disinfectants, drain openers, floor cleaners, glass cleaners, household cleaning wipes, kitchen cleaners, multi-purpose cleaners, oven cleaners, scouring agents), toilet care (in-cistern cleaners, rim blocks/liquids, toilet cleaner tablets tablets/powders, toilet liquids/foam)
Loại bao bì - ví dụ., flexible packaging, glass, kim loại, paper-based containers, rigid plastic
Kênh phân phối - ví dụ., cửa hàng tiện lợi, discounters, thương mại điện tử, general merchandise stores, health and beauty stores, đại siêu thị, cửa hàng tạp hóa nhỏ, siêu thị, câu lạc bộ nhà kho, người khác
Country - ví dụ., Egypt, Nigeria, Saudi Arabia, South Africa, United Arab Emirates, người khác
Kinh tế vĩ mô & Chỉ số nhân khẩu học
Supporting context includes:
Total population
Chỉ Số Giá Tiêu Dùng (CPI)
Tổng sản phẩm quốc nội (GDP)
Per capita consumption
Consumer spending as a percentage of GDP
These variables enhance understanding of consumption potential and macroeconomic trends affecting the market.
Bối cảnh cạnh tranh: Market Share Analysis
Market share insights presented in this report illustrate the evolving competitive landscape of the home care sector in Middle East and Africa, with data on top-performing brands and consolidation trends. Key market participants include:
Alexandria Detergents & Chemicals Co SAE
Altunkaya Group of Companies
Ama Detergents S.A.
Arma For Soap & Detergents
Aspira Nigeria Ltd.
Basel Angola Sociedade de Detergentes, S.A.
Beyaz Kagit A.S.
Bidco Africa Ltd.
Bliss Chemicals (Pty) Công ty TNHH.
Cie des Detergents et du Savon de Marseille
Công ty Colgate-Palmolive
Complexe Industriel du Littoral
Distra S.A.
Eko Supreme Nigeria Ltd.
Esquirol Production Sarl
Fater S.p.A.
Giant Industrial Group (GIG)
Gongoni Company Limited
Hayat Holding A.S.
Henkel AG & Co. KGaA
Hygiene Orient S.A.
Jeyes Group
Jordan Chemical Industries Co., Công ty TNHH.
Madar Group
NANA BOUBA GROUP
PT Wings Surya
PZ Cussons Plc
Reckitt Benckiser Group plc (RB)
S. C. Johnson & Son, Inc.
Sano-Bruno’s Enterprises Ltd.
Saudi Industrial Detergents Company
Societe Camerounaise de Raffinage Maya & Cie
Societe d’Articles Hygieniques Sarl (SAH)
Spartan Modern Industry Company (SMI)
The Bolton Group
The Clorox Company
Người giám sát & Công ty cờ bạc (P&G)
Tiger Brands Limited
PLC Unilever
Univers Detergent Sarl
This section helps stakeholders evaluate market concentration, identify partnership opportunities, and track shifts in leadership.
Tại sao chọn báo cáo này?
Access accurate and up-to-date market size data for the Middle East and Africa home care sector.
Obtain granular insights across key segments, bao gồm loại sản phẩm, loại bao bì, distribution channel and country.
Leverage localized intelligence to formulate region-specific strategies and prioritize high-impact initiatives.
Understand the underlying market dynamics through expert-driven analysis of growth drivers, barriers, and structural shifts.
Identify attractive investment areas by tracking fast-growing categories and emerging consumption patterns.
Evaluate the competitive landscape to support timing, positioning, and strategic decision-making.
Includes a single-user enterprise license with no additional fees for internal distribution.
Yêu cầu mẫu đã được biên tập lại để xem trước cấu trúc dữ liệu và chất lượng trình bày trước khi mua.
Sản phẩm bàn giao bao gồm
Báo cáo PDF có cấu trúc chuyên nghiệp
Sổ dữ liệu EXCEL đầy đủ với số liệu theo từng năm và phân đoạn đa chiều từ 2020 ĐẾN 2030
Mục lục
MỤC LỤC
Những phát hiện chính
Phân khúc thị trường
Tổng quan thị trường
Middle East and Africa Home Care Market – Phân tích loại sản phẩm
Middle East and Africa Home Care Market – Phân tích loại bao bì
Middle East and Africa Home Care Market – Phân tích kênh phân phối
Middle East and Africa Home Care Market – Country Analysis
Phân tích cổ phiếu công ty
Alexandria Detergents & Chemicals Co SAE
Altunkaya Group of Companies
Ama Detergents S.A.
Arma For Soap & Detergents
Aspira Nigeria Ltd.
Basel Angola Sociedade de Detergentes, S.A.
Beyaz Kagit A.S.
Bidco Africa Ltd.
Bliss Chemicals (Pty) Công ty TNHH.
…
Dữ liệu và dự báo kinh tế vĩ mô
Phương pháp nghiên cứu
Tuyên bố miễn trừ trách nhiệm
HÌNH VÀ BẢNG
Table Middle East and Africa Home Care Market 2020-2030
Chart Middle East and Africa Home Care Market, Tăng trưởng ròng, 2020-2030
Chart Middle East and Africa Home Care Market, Tốc độ tăng trưởng, 2020-2030
Table Middle East and Africa Home Care Market by Product Type, 2020-2030
Chart Middle East and Africa Home Care Market by Product Type, Lịch sử và dự báo CAGR, 2020-2030
Chart Middle East and Africa Home Care Market by Product Type, 2020-2030
Table Middle East and Africa Home Care Market by Packaging Type, 2020-2030
Chart Middle East and Africa Home Care Market by Packaging Type, Lịch sử và dự báo CAGR, 2020-2030
Chart Middle East and Africa Home Care Market by Packaging Type, 2020-2030
Table Middle East and Africa Home Care Market by Distribution Channel, 2020-2030
Chart Middle East and Africa Home Care Market by Distribution Channel, Lịch sử và dự báo CAGR, 2020-2030
Chart Middle East and Africa Home Care Market by Distribution Channel, 2020-2030
Table Middle East and Africa Home Care Market by Country, 2020-2030
Chart Middle East and Africa Home Care Market by Country, Lịch sử và dự báo CAGR, 2020-2030
Chart Middle East and Africa Home Care Market by Country, 2020-2030
Table Middle East and Africa Home Care Market Share (%), bởi Công ty, 2020-2024
Chart Middle East and Africa Home Care Market, bởi Công ty, 2024
Table Middle East and Africa Home Care Market Share (%), theo thương hiệu, 2020-2024
Chart Middle East and Africa Home Care Market, theo thương hiệu, 2024
Table Middle East and Africa – Dân số (Hàng triệu) và dự báo
Table Middle East and Africa – Chỉ Số Giá Tiêu Dùng (CPI) và dự báo
Table Middle East and Africa – Tổng sản phẩm quốc nội và dự báo
Table Middle East and Africa Home Care Market: Chi tiêu theo tỷ lệ GDP (%)
Table Middle East and Africa Home Care Market: Mức tiêu thụ bình quân đầu người (Dân số)