The Chinese home care market is projected to grow from USD 19.0 tỷ trong 2025 đến USD 21.8 tỷ bởi 2030, reflecting a 2.76% CAGR, as the sector adapts to shifting consumer priorities amid economic uncertainty. While the market demonstrates resilience due to the essential nature of cleaning products, its evolution is being shaped by two dominant forces: the rise of interest-based e-commerce and a recalibration of premiumization trends, both of which are redefining competitive dynamics and consumption patterns.
Digital commerce transformation has emerged as the most disruptive growth driver, with platforms like Douyin and Xiaohongshu revolutionizing product discovery and purchase behaviors. These channels have successfully merged entertainment with commerce, leveraging short-form video content and influencer marketing to drive impulse purchases, particularly in categories like surface care and dishwashing. The ability to demonstrate product efficacy in real-time has proven especially effective for niche offerings, including plant-based cleaners and specialized formulations for delicate fabrics or pet-friendly households. This shift toward performance-based marketing has enabled agile domestic brands to gain share against multinational incumbents, intensifying competition and accelerating innovation cycles.
Simultaneously, the market is experiencing a pragmatic reevaluation of premiumization. Where consumers previously favored high-end products with sophisticated fragrances or eco-friendly claims, economic pressures have spurred demand for multifunctional yet affordable alternatives. Categories like detergent tablets and concentrated cleaners are gaining traction by balancing efficacy with cost efficiency, while private label offerings from membership retailers carve out larger market shares. However, premium segments aren’t disappearing – they’re evolving. Growth persists in hygiene-adjacent niches such as germ-killing toilet cleaners and infant-safe detergents, where perceived health benefits justify higher price points. The challenge for brands lies in articulating tangible value, whether through smart appliance compatibility (e.g., dishwasher-safe formulations) or AI-personalized solutions in air care.
This report presents a detailed analysis of the China home care market, offering six years of historical market size data and growth trends, as well as forward-looking estimates through 2030. It explores category-specific and subcategory dynamics, with a sharp focus on developments across product type, packaging type and distribution channel.
Report Highlights
Designed for business leaders and strategists, this report offers a data-rich overview of the China home care market from 2020 ĐẾN 2030, including actuals for 2020–2024 and projections for 2025–2030. All figures are reported in (Tons/CNY/USD), with compound annual growth rates (CAGR) calculated for both periods. The analysis spans key dimensions such as product type, packaging type and distribution channel. This structure enables decision-makers to isolate growth-driving segments and align resource allocation with emerging market opportunities.
Also included in the report is an analysis of the market’s underlying trends and drivers. Informed by executive-level interviews and verified macro-level data, this section explores the fundamental shifts influencing demand and competition. It outlines how changes in innovation cycles, and consumer expectations have affected recent developments, while pointing to segments with the greatest forward momentum and associated risks.
The report also delivers a comprehensive evaluation of market share changes and core brand performance among leading players from 2020 ĐẾN 2024. It reveals competitive dynamics and trends in market concentration, providing granular market share comparisons and trend analyses. This equips users to better understand competitive advantages and challenges, thereby informing differentiated market strategies and investment decisions with robust empirical evidence.
Phân khúc thị trường
The China home care market is structured as follows:
Loại sản phẩm – e.g., air fresheners (aerosol air fresheners, car air fresheners, gel air fresheners, liquid air fresheners, người khác), bleach, dishwashing (automatic dishwashing detergents, hand dishwashing detergents), household insecticides (baits, coils, electric insecticides, sprays/aerosols), laundry care (fabric softeners, laundry aids, laundry detergents), polishes (floor polish, furniture polish, shoe polish), surface care (bathroom cleaners, descalers, disinfectants, drain openers, floor cleaners, glass cleaners, household cleaning wipes, kitchen cleaners, multi-purpose cleaners, scouring agents), toilet care (in-cistern cleaners, toilet liquids/foam)
Packaging type – e.g., flexible packaging, glass, metal, paper-based containers, rigid plastic
Kênh phân phối – e.g., cửa hàng tiện lợi, direct selling, discounters, thương mại điện tử, general merchandise stores, health and beauty stores, hypermarkets, cửa hàng tạp hóa nhỏ, supermarkets, người khác
Macroeconomic & Demographic Indicators
In addition to core market data, the report incorporates key socio-economic indicators that provide essential context for interpreting market dynamics. These include population trends, the Consumer Price Index (CPI), Gross Domestic Product (GDP), per capita consumption (expressed in USD), and consumer spending as a percentage of GDP. Together, these metrics offer a macroeconomic backdrop that enhances the strategic relevance of the market size figures, helping stakeholders better assess demand potential and long-term growth opportunities.
Bối cảnh cạnh tranh: Market Share Analysis
The report provides an overview of market share among leading firms in the home care sector in China, reflecting a mix of established brands and emerging competitors. Companies profiled include:
Tập đoàn Amway
Beijing Lvsan Chemistry Co., Công ty TNHH.
Cheerwin Group Co., Công ty TNHH.
Chengdu Rainbow Group
Guangdong Sukgarden Biological Technology Co., Công ty TNHH.
Guangzhou Blue Moon Co., Công ty TNHH. (Blue Moon)
Guangzhou Haodi Group Co., Công ty TNHH.
Guangzhou Liby Enterprise Group Co., Công ty TNHH.
Guangzhou Lonkey Industry Co., Công ty TNHH.
Hangzhou Transfar Commodity Co., Công ty TNHH.
Hebei Kangda Co., Công ty TNHH.
Hutchison Whampoa Limited (HWL)
Tập đoàn Kao
Kobayashi Pharmaceutical Co., Công ty TNHH.
Lam Soon Group
Nice Group (AGV Products Corporation)
Reckitt Benckiser Group plc (RB)
S. C. Johnson & Son, Inc.
Shanghai Soap Factory Ltd.
Shanghai Solunar Science & Technology Co., Công ty TNHH.
Shanxi Coking Co., Công ty TNHH.
Người giám sát & Công ty cờ bạc (P&G)
PLC Unilever
Whealthfields Lohmann Pte Ltd.
Xian Kaimi Co., Công ty TNHH.
Zhejiang Dongnan Chuanpai Daily Co., Công ty TNHH.
Zhongshan Lanju Daily Use Products Co., Công ty TNHH.
This section helps stakeholders evaluate market concentration, identify partnership opportunities, and track shifts in leadership.
Why Choose This Report?
Access accurate and up-to-date market size data for the China home care sector.
Obtain granular insights across key segments, including product type, packaging type and distribution channel.
Understand the underlying market dynamics through expert-driven analysis of growth drivers, barriers, and structural shifts.
Identify attractive investment areas by tracking fast-growing categories and emerging consumption patterns.
Evaluate the competitive landscape to support timing, positioning, and strategic decision-making.
Includes a single-user enterprise license with no additional fees for internal distribution.
Request a redacted sample to preview the data structure and presentation quality before purchase.
Deliverables Include
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 ĐẾN 2030
Mục lục
MỤC LỤC
Những phát hiện chính
Phân khúc thị trường
Tổng quan thị trường
China Home Care Market – Phân tích loại sản phẩm
China Home Care Market – Packaging Type Analysis
China Home Care Market – Phân tích kênh phân phối
Phân tích cổ phiếu công ty
Tập đoàn Amway
Beijing Lvsan Chemistry Co., Công ty TNHH.
Cheerwin Group Co., Công ty TNHH.
Chengdu Rainbow Group
Guangdong Sukgarden Biological Technology Co., Công ty TNHH.
Guangzhou Blue Moon Co., Công ty TNHH. (Blue Moon)
Guangzhou Haodi Group Co., Công ty TNHH.
Guangzhou Liby Enterprise Group Co., Công ty TNHH.
Guangzhou Lonkey Industry Co., Công ty TNHH.
…
Dữ liệu và dự báo kinh tế vĩ mô
Phương pháp nghiên cứu
Tuyên bố miễn trừ trách nhiệm
HÌNH VÀ BẢNG
Table China Home Care Market 2020-2030
Chart China Home Care Market, Tăng trưởng ròng, 2020-2030
Chart China Home Care Market, Tốc độ tăng trưởng, 2020-2030
Table China Home Care Market by Product Type, 2020-2030
Chart China Home Care Market by Product Type, Lịch sử và dự báo CAGR, 2020-2030
Chart China Home Care Market by Product Type, 2020-2030
Table China Home Care Market by Packaging Type, 2020-2030
Chart China Home Care Market by Packaging Type, Lịch sử và dự báo CAGR, 2020-2030
Chart China Home Care Market by Packaging Type, 2020-2030
Table China Home Care Market by Distribution Channel, 2020-2030
Chart China Home Care Market by Distribution Channel, Lịch sử và dự báo CAGR, 2020-2030
Chart China Home Care Market by Distribution Channel, 2020-2030
Table China Home Care Market Share (%), bởi Công ty, 2020-2024
Chart China Home Care Market, bởi Công ty, 2024
Table China Home Care Market Share (%), theo thương hiệu, 2020-2024
Chart China Home Care Market, theo thương hiệu, 2024
Table China – Dân số (Hàng triệu) và dự báo
Table China – Chỉ Số Giá Tiêu Dùng (CPI) và dự báo
Table China – Tổng sản phẩm quốc nội và dự báo
Table China Home Care Market: Chi tiêu theo tỷ lệ GDP (%)
Table China Home Care Market: Mức tiêu thụ bình quân đầu người (Dân số)