Tanzania coffee sales are projected to increase by USD 54.6 million between 2025 Và 2030, reflecting a compound annual growth rate of 6.5%. Expansion is supported by steady demographic growth and accelerating urbanisation, which are broadening the consumer base and reinforcing habitual hot beverage consumption. Affordable pricing and wide availability continue to anchor demand across income tiers, ensuring that hot beverages retain a central position in both rural and urban households. Volume growth remains closely linked to population dynamics, while incremental value gains are gradually emerging through format diversification.
Mainstream black coffee formats continue to dominate, particularly in lower-income segments where loose and minimally packaged products remain prevalent due to cost considerations. However, the expansion of the urban middle class is fostering rising demand for packaged and more premium-positioned offerings, including convenient single-serve and branded variants. As Tanzania is also a significant producer, domestic consumption still accounts for a relatively modest share of total output, prompting renewed emphasis on stimulating local uptake as a means of mitigating export concentration risk. Culturally embedded preparation styles reinforce consumption frequency and embed the category firmly within household and social rituals.
At the same time, product segmentation is gradually widening. Health-oriented and differentiated variants are gaining traction among urban, higher-income and female consumers, supported by growing awareness around wellness and weight management. Nonetheless, the pace of premium penetration is moderated by enduring price sensitivity and entrenched preferences for basic loose formats in rural areas. This results in a layered market structure where mass-market demand coexists with emerging niche segments.
Competitive dynamics are largely shaped by domestic manufacturers, which benefit from established brand equity and extensive distribution reach. Imported brands face constraints related to pricing and channel coverage, limiting their expansion potential. Distribution remains centred on neighbourhood retail outlets that cater to frequent, small-value purchases, while modern supermarkets are increasing their relevance for packaged and higher-value products. E-commerce penetration remains modest overall but is rising steadily among urban professionals. Over the medium term, Tanzania’s market is expected to continue evolving from a foundation of entrenched consumption toward gradual upgrading in packaging, premiumisation and health positioning, even as competition from alternative beverages tempers the speed of structural transformation.
This structured market report presents a detailed view of the coffee industry in Tanzania. Updated in 2025, it compiles historical market data from 2020 onward and offers projections through 2030. The report is designed for data users seeking precise market sizing, segmentation, and forecast analysis.
What’s Inside the Report
Annual market size figures expressed in (Tons/USD), spanning 2020 ĐẾN 2030. The dataset includes both historical actuals and forecasts, along with CAGR calculations for historical and projected periods.
Phân khúc thị trường
The segmentation of the Tanzania coffee market is outlined below:
Loại sản phẩm – e.g., ground coffee, instant coffee, whole beans
Kênh phân phối – e.g., thanh và HoReCa, forecourts, hypermarkets, cửa hàng tạp hóa nhỏ, supermarkets, người khác
Macroeconomic & Demographic Indicators
Supporting context includes:
Total population
Chỉ Số Giá Tiêu Dùng (CPI)
Gross Domestic Product (GDP)
Per capita consumption
Consumer spending as a percentage of GDP
These variables enhance understanding of consumption potential and macroeconomic trends affecting the market.
Bối cảnh cạnh tranh: Market Share Analysis
Updated market share data for major industry players in Tanzania coffee market is included in the report, providing a snapshot of current competitive alignment. Key players covered include: Afri Tea and Coffee Blenders (1963) Công ty TNHH, C. Dorman Ltd., Chai Bora Limited, Nestle S.A., Tanganyika Instant Coffee Public Limited Company (TANICA PLC), etc.
This section helps stakeholders evaluate market concentration, identify partnership opportunities, and track shifts in leadership.
Why Choose This Report?
Designed as a concise, data-rich market snapshot, this report is ideal for stakeholders seeking timely, reliable, and strategic insights. Whether you’re an investor, operator, consultant, or supplier, the data-driven structure supports confident, evidence-based decision-making.
Request a redacted sample to preview the data structure and presentation quality before purchase.
Deliverables Include
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 ĐẾN 2030
Mục lục
MỤC LỤC
Phân khúc thị trường
Tổng quan thị trường
Tanzania Coffee Market – Phân tích loại sản phẩm
Tanzania Coffee Market – Phân tích kênh phân phối
Company/Brand Shares Analysis
Afri Tea and Coffee Blenders (1963) Công ty TNHH.
C. Dorman Ltd.
Chai Bora Limited
Nestle SA.
Tanganyika Instant Coffee Public Limited Company (TANICA PLC)
…
Dữ liệu và dự báo kinh tế vĩ mô
Phương pháp nghiên cứu
Tuyên bố miễn trừ trách nhiệm
HÌNH VÀ BẢNG
Table Tanzania Coffee Market Size 2020-2030
Chart Tanzania Coffee Market, Tăng trưởng ròng, 2020-2030
Chart Tanzania Coffee Market, Tốc độ tăng trưởng, 2020-2030
Table Tanzania Coffee Market by Product Type, 2020-2030
Chart Tanzania Coffee Market by Product Type, Lịch sử và dự báo CAGR, 2020-2030
Chart Tanzania Coffee Market by Product Type, 2020-2030
Table Tanzania Coffee Market by Distribution Channel, 2020-2030
Chart Tanzania Coffee Market by Distribution Channel, Lịch sử và dự báo CAGR, 2020-2030
Chart Tanzania Coffee Market by Distribution Channel, 2020-2030
Table Tanzania Coffee Market Share (%), bởi Công ty, 2020-2025
Chart Tanzania Coffee Market, bởi Công ty, 2025
Table Tanzania Coffee Market Share (%), theo thương hiệu, 2020-2025
Chart Tanzania Coffee Market, theo thương hiệu, 2025
Table Tanzania – Dân số (Hàng triệu) và dự báo
Table Tanzania – Chỉ Số Giá Tiêu Dùng (CPI) và dự báo
Table Tanzania – Tổng sản phẩm quốc nội và dự báo
Table Tanzania Coffee Market: Chi tiêu theo tỷ lệ GDP (%)
Table Tanzania Coffee Market: Mức tiêu thụ bình quân đầu người (Dân số)
Các công ty được đề cập
This report profiles the following Tanzania Coffee companies:
Afri Tea and Coffee Blenders (1963) Công ty TNHH.
C. Dorman Ltd.
Chai Bora Limited
Nestle SA.
Tanganyika Instant Coffee Public Limited Company (TANICA PLC)