Thailand baby formula sales are projected to rise to USD 1,015.4 triệu bởi 2030, implying a modest compound annual growth rate of 1.8%. Overall retail value and volume performance has remained relatively stable, but expansion is increasingly constrained by structural headwinds. A persistently low birth rate, shrinking family sizes and ongoing economic uncertainty, compounded by inflationary pressures, are narrowing the potential consumer base. In parallel, the government’s strong promotion of breastfeeding—including strict limits on formula marketing and prohibitions on medical professionals distributing samples or actively recommending formula—has weighed on demand for standard baby formula, reinforcing its positioning as a supplement rather than a substitute for breast milk.
Despite these constraints, consumption patterns are evolving. Working mothers, particularly in lower- and middle-income households, continue to rely on formula to enable timely feeding, sustaining baseline demand for more affordable products. At the same time, rising health awareness among younger parents is reshaping the market mix. Greater scrutiny of labels and ingredient transparency is driving a shift away from perceived allergens and toward organic and nutritionally fortified formulas. Products enriched with Omega 3 Và 6, calcium, iron, DHA, ARA, choline and taurine—positioned around brain, skeletal and immune development—are gaining traction, supporting a clear premiumisation trend alongside the persistence of value-oriented offerings.
Convenience is another important differentiator. Ready-to-eat and easy-to-prepare baby foods are among the most dynamic areas, reflecting the needs of time-constrained urban parents seeking to balance work and childcare. Demand is increasingly focused on portable formats and products made with high-quality ingredients and clean-label positioning. In distribution, modern retail channels such as hypermarkets and supermarkets remain the preferred choice, benefiting from concentrated shelf space, promotional activity and the appeal of one-stop shopping in urban areas. E-commerce, Tuy nhiên, is recording the fastest growth, supported by home delivery convenience and lower barriers to entry for emerging brands.
Looking ahead, baby formula volumes are expected to edge up only marginally, if at all, with value growth gradually slowing as demographic pressures persist. Premiumisation is set to remain the primary lever for sustaining value, as parents continue to prioritise convenience, nutrition and safety. To remain competitive, brands will need to adapt closely to the breastfeeding-focused policy environment, differentiating through clearly defined functional benefits and transparent labelling while reinforcing formula’s complementary role. Emphasis on organic credentials, clean labels and locally sourced ingredients is likely to resonate particularly with Generation Z parents, helping to sustain selective growth opportunities for functional, convenience-led and premium formulas despite a challenging demographic and regulatory backdrop.
With the latest figures updated in 2025, this report delivers a clear snapshot of the baby formula market in Thailand. Covering a ten-year horizon from 2020 ĐẾN 2030, it serves as a critical resource for identifying investment trends, assessing market entry points, and tracking structural shifts in demand.
What’s Inside the Report
Annual market size figures expressed in (Tons/THB/USD), spanning 2020 ĐẾN 2030. The dataset includes both historical actuals and forecasts, along with CAGR calculations for historical and projected periods.
Phân khúc thị trường
The Thailand baby formula market is classified into the following segments:
Loại sản phẩm – e.g., standard infant formula, follow-up formula, growing-up formula, special formulas
Form – e.g., liquid, powder
Packaging type – e.g., carton bottles, flexible packaging, metal cans and bottles, paper containers, plastic bottles
Kênh phân phối – e.g., cửa hàng tiện lợi, thương mại điện tử, hypermarkets, cửa hàng tạp hóa nhỏ, supermarkets, người khác
Macroeconomic & Demographic Indicators
In addition to core market data, the report incorporates key socio-economic indicators that provide essential context for interpreting market dynamics. These include population trends, the Consumer Price Index (CPI), Gross Domestic Product (GDP), per capita consumption (expressed in USD), and consumer spending as a percentage of GDP. Together, these metrics offer a macroeconomic backdrop that enhances the strategic relevance of the market size figures, helping stakeholders better assess demand potential and long-term growth opportunities.
Bối cảnh cạnh tranh: Market Share Analysis
Alongside sizing and segmentation data, the report includes market share breakdowns for primary players in the baby formula market in Thailand, highlighting dominant firms and brand-level movements. Companies profiled include: Abbott Laboratories, Danone S.A., Nestle S.A., Reckitt Benckiser Group plc (RB), Royal FrieslandCampina N.V., etc.
This report provides market share data for leading players in the overall baby formula market, as well as in key segments including infant formula, standard infant formula, follow-up formula and growing-up formula.
Market share analysis covered in the report:
Thailand infant formula market share
Thailand standard infant formula market share
Thailand follow-up formula market share
Thailand growing-up formula market share
Why Choose This Report?
Designed as a concise yet in-depth data snapshot, this publication is tailored for professionals seeking accurate, timely, and actionable quantitative insights. Whether you’re a market entrant, investor, or established player, the report is built to support robust business decisions with confidence.
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Deliverables Include
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 ĐẾN 2030
Mục lục
MỤC LỤC
Phân khúc thị trường
Tổng quan thị trường
Thailand Baby Formula Market – Phân tích loại sản phẩm
Thailand Baby Formula Market – Form Analysis
Thailand Baby Formula Market – Packaging Type Analysis
Thailand Baby Formula Market – Phân tích kênh phân phối
Phân tích cổ phiếu công ty
Abbott Laboratories
Danone S.A.
Nestle SA.
Reckitt Benckiser Group plc (RB)
Royal FrieslandCampina N.V.
Dữ liệu và dự báo kinh tế vĩ mô
Phương pháp nghiên cứu
Tuyên bố miễn trừ trách nhiệm
HÌNH VÀ BẢNG
Table Thailand Baby Formula Market 2020-2030
Chart Thailand Baby Formula Market, Tăng trưởng ròng, 2020-2030
Chart Thailand Baby Formula Market, Tốc độ tăng trưởng, 2020-2030
Table Thailand Baby Formula Market by Product Type, 2020-2030
Chart Thailand Baby Formula Market by Product Type, Lịch sử và dự báo CAGR, 2020-2030
Chart Thailand Baby Formula Market by Product Type, 2020-2030
Table Thailand Baby Formula Market by Form, 2020-2030
Chart Thailand Baby Formula Market by Form, Lịch sử và dự báo CAGR, 2020-2030
Chart Thailand Baby Formula Market by Form, 2020-2030
Table Thailand Baby Formula Market by Packaging Type, 2020-2030
Chart Thailand Baby Formula Market by Packaging Type, Lịch sử và dự báo CAGR, 2020-2030
Chart Thailand Baby Formula Market by Packaging Type, 2020-2030
Table Thailand Baby Formula Market by Distribution Channel, 2020-2030
Chart Thailand Baby Formula Market by Distribution Channel, Lịch sử và dự báo CAGR, 2020-2030
Chart Thailand Baby Formula Market by Distribution Channel, 2020-2030
Table Thailand Baby Formula Market Share (%), bởi Công ty, 2020-2025
Chart Thailand Baby Formula Market, bởi Công ty, 2025
Table Thailand Baby Formula Market Share (%), theo thương hiệu, 2020-2025
Chart Thailand Baby Formula Market, theo thương hiệu, 2025
Table Thailand – Dân số (Hàng triệu) và dự báo
Table Thailand – Chỉ Số Giá Tiêu Dùng (CPI) và dự báo
Table Thailand – Tổng sản phẩm quốc nội và dự báo
Table Thailand Baby Formula Market: Chi tiêu theo tỷ lệ GDP (%)
Table Thailand Baby Formula Market: Mức tiêu thụ bình quân đầu người (Dân số)