The alcoholic beverages market across the Middle East and Africa is poised for robust growth, with market value expected to rise from USD 152.7 tỷ trong 2025 đến USD 224.4 tỷ bởi 2030, representing a compound annual growth rate of 8%. This expansion is being powered by a convergence of demographic shifts, tourism recovery, evolving consumer behavior, and widening socio-economic polarization.
In the Middle East, the resurgence of tourism, spurred by major international events, liberalizing policies, and an expanding base of expatriate professionals, is fueling demand for both mainstream and premium alcoholic products. Urban hospitality sectors—including high-end restaurants, hotels, and nightlife venues—are broadening their offerings to cater to a more diverse and experience-driven clientele. The increasing focus on lifestyle and wellness is also reshaping the product landscape, with low-alcohol, organic, and niche-crafted beverages gaining traction among affluent, health-aware consumers. Đồng thời, premiumization is gathering pace, particularly in Gulf Cooperation Council (GCC) countries, where younger professionals with rising disposable incomes are gravitating toward high-value, differentiated brands that align with their social aspirations and global sensibilities.
In sub-Saharan Africa, the market is being reshaped by strong population growth, rapid urbanization, and improving economic fundamentals in key regional economies. Rising demand for alcoholic beverages is being driven by a youthful consumer base, increasingly open to experimentation with flavors, packaging, and formats. However, purchasing power remains unevenly distributed. In rural areas, affordability remains a key determinant of consumption patterns, sustaining demand for value-based, locally produced options despite inflationary pressures and rising input costs. Meanwhile, a growing urban middle class and affluent consumers are propelling the growth of imported and premium segments, especially in markets like South Africa, Nigeria, and Kenya.
Across both regions, the competitive landscape is evolving as producers respond to a fragmented and dynamic demand profile. From tailored pricing strategies and route-to-market innovations to portfolio diversification and experiential branding, companies are recalibrating their strategies to capture both volume-led opportunities and value-led growth. While regulatory complexities and socio-cultural sensitivities persist, the long-term outlook remains resilient, underpinned by favorable macroeconomic trends, consumer diversification, and the increasing maturity of distribution infrastructure.
This report offers a detailed examination of the Middle East and Africa alcoholic beverages market, leveraging historical data from 2020 ĐẾN 2024 and projecting trends through 2030. Nó đánh giá quy mô thị trường, growth trajectories, and key drivers of change, providing a nuanced view of the industry’s development. Through a structured analysis of product type, loại bao bì, distribution channel and country, the report identifies strategic opportunities and challenges, supporting data-driven decision-making.
Report Highlights
The report provides detailed Middle East and Africa alcoholic beverages market size data in Liters/USD from 2020 ĐẾN 2030. The core dataset includes historical actuals for the overall market and its sub-segments, alongside forecasts, supplemented with CAGR for both historical and forecast periods. Segmentation covers product type, loại bao bì, distribution channel and country. By comparing historical and forecast growth rates, high-potential sub-segments can be clearly identified, offering quantitative support for strategic planning.
Beyond quantitative indicators, the report provides qualitative insights into emerging market dynamics. Drawing on expert interviews and macroeconomic context, it analyzes the underlying causes of market expansion and contraction. Evolving consumer preferences, and environmental regulations are examined as structural forces shaping the competitive landscape. The report also highlights fast-growing sub-segments and untapped innovation-driven opportunities across the value chain.
Hơn nữa, the report delivers a rigorous competitive assessment, tracking market share movements and brand performance among industry participants from 2020 ĐẾN 2024. It highlights evolving competitive dynamics, consolidation trends, and granular share shifts, empowering stakeholders to benchmark performance and refine differentiation strategies. These evidence-based insights support targeted investment prioritization and long-term strategic planning.
Phân khúc thị trường
The Middle East and Africa alcoholic beverages market is categorized into the following segments:
Loại sản phẩm - ví dụ., beer (dark beer, bia nhẹ, low and non-alcoholic beer, stout), cider and perry (regular cider/perry, non alcoholic cider/perry), RTDs (malt-based RTDs, non-alcoholic RTDs, spirit-based RTDs, wine-based RTDs), spirits (brandy, liqueurs, non alcoholic spirits, rum, tequila and mezcal, whiskey, white spirits, người khác), wine (fortified wine, non alcoholic wine, non-grape wine, sparkling wine, still wine)
Loại bao bì - ví dụ., chai thủy tinh, metal cans, paper container, PET bottles, người khác
Kênh phân phối - ví dụ., thanh và HoReCa, cửa hàng tiện lợi, discounters, thương mại điện tử, cửa hàng thực phẩm và đồ uống, đại siêu thị, cửa hàng tạp hóa nhỏ, siêu thị, câu lạc bộ nhà kho, người khác
Country - ví dụ., Egypt, Nigeria, Saudi Arabia, South Africa, United Arab Emirates, người khác
Kinh tế vĩ mô & Chỉ số nhân khẩu học
Ngoài dữ liệu thị trường cốt lõi, báo cáo kết hợp các chỉ số kinh tế xã hội quan trọng cung cấp bối cảnh thiết yếu để giải thích động lực thị trường. Chúng bao gồm xu hướng dân số, chỉ số giá tiêu dùng (CPI), Tổng sản phẩm quốc nội (GDP), mức tiêu thụ bình quân đầu người (thể hiện bằng USD), và chi tiêu tiêu dùng tính theo phần trăm GDP. Cùng nhau, những số liệu này cung cấp bối cảnh kinh tế vĩ mô giúp nâng cao mức độ phù hợp chiến lược của các số liệu về quy mô thị trường, giúp các bên liên quan đánh giá tốt hơn tiềm năng nhu cầu và cơ hội tăng trưởng dài hạn.
Bối cảnh cạnh tranh: Market Share Analysis
The report features market share data for leading players in the alcoholic beverages sector in Middle East and Africa, offering insights into competitive positioning, brand dominance, and consolidation trends. Key market participants include:
AB InBev
Carlsberg A/S
Castel Group
Delta Corporation Limited
Diageo plc
Egyptian International Beverage Company (EIBCO)
Heineken N.V..
Intercontinental Distillers Limited
Pernod Ricard Group
Societe Frigorifique et Brasserie de Tunis S.A. (SFBT)
Tempo Beer Industries Ltd.
Societe Frigorifique et Brasserie de Tunis S.A. (SFBT)
Union Camerounaise de Brasseries (UCB)
This section helps stakeholders evaluate market concentration, identify partnership opportunities, and track shifts in leadership.
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Access accurate and up-to-date market size data for the Middle East and Africa alcoholic beverages sector.
Obtain granular insights across key segments, bao gồm loại sản phẩm, loại bao bì, distribution channel and country.
Leverage localized intelligence to formulate region-specific strategies and prioritize high-impact initiatives.
Understand the underlying market dynamics through expert-driven analysis of growth drivers, barriers, and structural shifts.
Identify attractive investment areas by tracking fast-growing categories and emerging consumption patterns.
Evaluate the competitive landscape to support timing, positioning, and strategic decision-making.
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Sổ dữ liệu EXCEL đầy đủ với số liệu theo từng năm và phân đoạn đa chiều từ 2020 ĐẾN 2030
Mục lục
MỤC LỤC
Những phát hiện chính
Phân khúc thị trường
Tổng quan thị trường
Middle East and Africa Alcoholic Beverages Market – Phân tích loại sản phẩm
Middle East and Africa Alcoholic Beverages Market – Phân tích loại bao bì
Middle East and Africa Alcoholic Beverages Market – Phân tích kênh phân phối
Middle East and Africa Alcoholic Beverages Market – Country Analysis
Phân tích cổ phiếu công ty
AB InBev
Carlsberg A/S
Castel Group
Delta Corporation Limited
Diageo plc
Egyptian International Beverage Company (EIBCO)
Heineken N.V..
Intercontinental Distillers Limited
Pernod Ricard Group
…
Dữ liệu và dự báo kinh tế vĩ mô
Phương pháp nghiên cứu
Tuyên bố miễn trừ trách nhiệm
HÌNH VÀ BẢNG
Table Middle East and Africa Alcoholic Beverages Market 2020-2030
Chart Middle East and Africa Alcoholic Beverages Market, Tăng trưởng ròng, 2020-2030
Chart Middle East and Africa Alcoholic Beverages Market, Tốc độ tăng trưởng, 2020-2030
Table Middle East and Africa Alcoholic Beverages Market by Product Type, 2020-2030
Chart Middle East and Africa Alcoholic Beverages Market by Product Type, Lịch sử và dự báo CAGR, 2020-2030
Chart Middle East and Africa Alcoholic Beverages Market by Product Type, 2020-2030
Table Middle East and Africa Alcoholic Beverages Market by Packaging Type, 2020-2030
Chart Middle East and Africa Alcoholic Beverages Market by Packaging Type, Lịch sử và dự báo CAGR, 2020-2030
Chart Middle East and Africa Alcoholic Beverages Market by Packaging Type, 2020-2030
Table Middle East and Africa Alcoholic Beverages Market by Distribution Channel, 2020-2030
Chart Middle East and Africa Alcoholic Beverages Market by Distribution Channel, Lịch sử và dự báo CAGR, 2020-2030
Chart Middle East and Africa Alcoholic Beverages Market by Distribution Channel, 2020-2030
Table Middle East and Africa Alcoholic Beverages Market by Country, 2020-2030
Chart Middle East and Africa Alcoholic Beverages Market by Country, Lịch sử và dự báo CAGR, 2020-2030
Chart Middle East and Africa Alcoholic Beverages Market by Country, 2020-2030
Table Middle East and Africa Alcoholic Beverages Market Share (%), bởi Công ty, 2020-2024
Chart Middle East and Africa Alcoholic Beverages Market, bởi Công ty, 2024
Table Middle East and Africa Alcoholic Beverages Market Share (%), theo thương hiệu, 2020-2024
Chart Middle East and Africa Alcoholic Beverages Market, theo thương hiệu, 2024
Table Middle East and Africa – Dân số (Hàng triệu) và dự báo
Table Middle East and Africa – Chỉ Số Giá Tiêu Dùng (CPI) và dự báo
Table Middle East and Africa – Tổng sản phẩm quốc nội và dự báo
Table Middle East and Africa Alcoholic Beverages Market: Chi tiêu theo tỷ lệ GDP (%)
Table Middle East and Africa Alcoholic Beverages Market: Mức tiêu thụ bình quân đầu người (Dân số)