The toilet paper market in Poland was estimated at USD 1,309 million in 2023 and is expected to hit USD 2,043 million by 2029, registering a CAGR of 7.7% from 2024 ile 2029 as per the latest market estimates. In the Poland Toilet Paper market, several driving factors are shaping consumer preferences and market dynamics. One of the most significant drivers is the rising awareness of hygiene and health standards. As middle class continues to grow and urbanization accelerates, there is an increasing demand for high-quality toilet paper that ensures superior hygiene. This trend has been particularly amplified by the COVID-19 pandemic, which heightened the focus on personal and household cleanliness, driving consistent demand for reliable and effective products.
Another critical factor is the influence of economic growth and increasing disposable incomes. As the country’s economy expands, consumers are more willing to spend on premium and branded toilet paper products that offer enhanced comfort and performance. This shift towards premiumization is creating opportunities for both local and international brands to capture market share by offering value-added features such as extra softness, durability, and eco-friendly options.
Ek olarak, the growth of modern retail channels and the expansion of e-commerce are playing a significant role in the market. The increasing availability of toilet paper through supermarkets, hypermarkets, and online platforms is improving accessibility and convenience for consumers. This shift is driving competition among retailers and brands to offer competitive pricing, promotions, and delivery options, further influencing market dynamics in Poland.
The report provides a comprehensive analysis of the Poland toilet paper industry, presenting detailed market data including historical market size, büyüme oranları, and future forecasts. It offers an in-depth examination of various market categories and subcategories, with a particular focus on key factors such as application, and distribution channel. The insights gained from this evaluation help reveal the growth potential within the toilet paper sector.
Pazar segmentasyonu
The segmentation of the toilet paper market in Poland is outlined below:
Application: at-home, away from home (AFH)
Dağıtım kanalı: marketler, süpermarketler ve hipermarketler, indirimciler, small grocery stores, health and beauty stores, e-ticaret, diğerleri
The Poland toilet paper market is segmented on the basis of application, and distribution channel. By application, the toilet paper market in Poland has been segmented into at-home, and away from home (AFH). Based upon distribution channel, the toilet paper market in Poland is categorized into convenience stores, süpermarketler ve hipermarketler, indirimciler, small grocery stores, health and beauty stores, e-ticaret, ve diğerleri.
Rekabetçi manzara
Top players covered in Poland Toilet Paper Market Study are Velvet CARE sp. z o.o., Sofidel S.p.A., Metsa Group, MBB Industries AG, Industrie Cartarie Tronchetti S.p.A., Essity AB.
The report offers a comprehensive review of the Poland toilet paper market, focusing on key players’ performance over the 2019-2023 period. The information highlights shifts in market share, identifying both established market leaders and emerging players. By utilizing this data, businesses can enhance their competitive positioning, refining their strategies to better navigate a competitive and evolving market landscape.
Neden bu raporu satın al?
Obtain precise statistical data and forecasts for the Poland toilet paper market.
Bölgeye özgü stratejiler geliştirin ve yerelleştirilmiş veri analizine dayalı stratejik öncelikler belirleyin.
Gain deep insights into the dynamics of the Poland toilet paper market.
Büyüme sektörlerini ve ortaya çıkan eğilimleri hedefleyerek yüksek potansiyel yatırım fırsatlarını belirleyin.
Anticipate the future trajectory of the Poland toilet paper market with informed projections.
Piyasa fırsatlarından yararlanmak için ideal zamanlamayı belirlemek için rekabetçi manzarayı değerlendirin.
İçindekiler
İÇİNDEKİLER
Key findings
Report scope
Research methodology
Market overviewPoland toilet paper market – application analysis
Poland toilet paper market – distribution channel analysis
Key players and market share
– Velvet CARE sp. z o.o.
– Sofidel S.p.A.
– Metsa Group
– MBB Industries AG
– Industrie Cartarie Tronchetti S.p.A.
…
Macroeconomic data and forecast
Feragatname
Figürler ve Tablolar
Table Poland toilet paper market 2019-2029
Chart Poland toilet paper market, net growth, 2019-2029
Chart Poland toilet paper market, büyüme oranları, 2019-2029
Table Poland toilet paper market by application, 2019-2029
Chart Poland toilet paper market by application, CAGR historic and forecast, 2019-2029
Chart Poland toilet paper market by application, 2019-2029
Table Poland toilet paper market by distribution channel, 2019-2029
Chart Poland toilet paper market by distribution channel, CAGR historic and forecast, 2019-2029
Chart Poland toilet paper market by distribution channel, 2019-2029
Table Poland toilet paper market share (%), by companies, 2019-2023
Chart Poland toilet paper market, by companies, 2023
Table Poland toilet paper market share (%), by brands, 2019-2023
Chart Poland toilet paper market, by brands, 2023
Table Poland – population (millions) and forecast
Table Poland – consumer price index (TÜFE) and forecast
Table Poland – gross domestic product and forecast
Table Poland toilet paper market: spend as a proportion of GDP (%)
Table Poland toilet paper market: consumption per capita (population)