India Toilet Paper Market 2025

In 2024, India’s toilet paper market remained highly price-sensitive, reflecting the product’s discretionary nature. This was particularly evident in rural and semi-urban areas, where consumers continued to view toilet paper as a lifestyle product rather than an essential hygiene item. For many, alternative cleaning methods remained more culturally entrenched and cost-effective, limiting the category’s penetration outside urban centers.

Traditionally, Indian households have relied on reusable cloths or water for personal hygiene, but the COVID-19 pandemic catalyzed a shift in consumer perception. Heightened awareness of sanitation and cleanliness drove an increase in toilet paper usage, as consumers recognized its convenience and hygienic benefits. Even after the pandemic, this behavior persisted, reinforced by concerns over bacterial transmission and the effort required to clean reusable fabrics. Sonuç olarak, the category gained traction among a growing segment of the population, particularly in metropolitan areas and among higher-income households.

With rising awareness of the product’s practicality and improving living standards, demand for toilet paper in India continued to strengthen. Structural factors such as increasing disposable income, the expanding middle and upper-middle class, rapid urbanization, and greater exposure to global consumer trends further supported this trajectory. Although traditional retail outlets continued to deprioritize toilet paper due to its non-essential status, the rise of e-commerce platforms filled this gap. The ability to offer a wider product assortment, convenient home delivery, and attractive discounts played a pivotal role in shifting consumer preferences toward online retail. This trend was particularly pronounced in smaller cities, where access to such products remained limited in brick-and-mortar stores.

This report delivers a deep dive into the India toilet paper market, tarihsel performans verilerini birleştirmek 2020 ile 2024 ileriye dönük projeksiyonlarla 2030. Pazar büyüklüğüne ilişkin eleştirel bilgileri ortaya çıkarır, büyüme oranları, ve temel trendler, endüstrinin evrimine net bir bakış sunumu. By breaking down the market across type and distribution channel, Rapor, paydaşların büyümeyi artırması ve rakiplerden daha iyi performans göstermeleri için eyleme geçirilebilir fırsatları tanımlamaktadır.

Pazar segmentasyonu

The segmentation of the India toilet paper market is outlined below:
Tip: at-home, away from home (AFH)
Dağıtım kanalı: marketler, süpermarketler ve hipermarketler, Küçük marketler, Sağlık ve güzellik mağazaları, e-ticaret, diğerleri

The India toilet paper market is segmented by type and distribution channel. The market is classified by type into at-home, and away from home (AFH). Distribution channel segments are divided into convenience stores, süpermarketler ve hipermarketler, Küçük marketler, Sağlık ve güzellik mağazaları, e-ticaret, ve diğerleri.

Rekabetçi manzara

Leading companies in the toilet paper market comprise Wintex Paper Products Private Limited, Pudumjee Hygiene Products Ltd., Origami Cellulo Private Limited, Chemical Corporation and Avantha Group. This report presents an extensive analysis of major entities in the toilet paper market, performanslarına odaklanmak 2020 ile 2024. Bulgular pazar payında değişiklikleri sergiliyor, Hem uzun süredir devam eden liderleri hem de yeni rakipleri tanımak.

Neden bu raporu satın al?

Obtain precise statistical data and forecasts for the India toilet paper market.
Gain in-depth analysis and forecasts for the key segments of the India toilet paper market: Tür ve Dağıtım Kanalı.
Bölgeye özgü stratejiler geliştirin ve yerelleştirilmiş veri analizine dayalı stratejik öncelikler belirleyin.
Gain deep insights into the dynamics of the India toilet paper market.
Büyüme sektörlerini ve ortaya çıkan eğilimleri hedefleyerek yüksek potansiyel yatırım fırsatlarını belirleyin.
Anticipate the future trajectory of the India toilet paper market with informed projections.
Piyasa fırsatlarından yararlanmak için ideal zamanlamayı belirlemek için rekabetçi manzarayı değerlendirin.
Aynı kuruluş içinde tek bir sınırsız kullanıcı lisansı, Ekstra kullanıcılar için ek ücret almadan.

İçindekiler

İÇİNDEKİLER
Temel bulgular
Pazar segmentasyonu
Pazara Genel Bakış
India Toilet Paper Market – Tip Analizi
India Toilet Paper Market – Dağıtım kanalı analizi
Şirket Paylaşım Analizi
Wintex Paper Products Private Limited
Pudumjee Hygiene Products Ltd.
Origami Cellulo Private Limited
Chemical Corporation
Avantha Group
Makroekonomik veriler ve tahmin
Araştırma Metodolojisi
Feragatname

Figürler ve Tablolar
Table India Toilet Paper Market 2020-2030
Chart India Toilet Paper Market, Net büyüme, 2020-2030
Chart India Toilet Paper Market, Büyüme oranları, 2020-2030
Table India Toilet Paper Market by Type, 2020-2030
Chart India Toilet Paper Market by Type, CAGR Tarihi ve Tahmin, 2020-2030
Chart India Toilet Paper Market by Type, 2020-2030
Table India Toilet Paper Market by Distribution Channel, 2020-2030
Chart India Toilet Paper Market by Distribution Channel, CAGR Tarihi ve Tahmin, 2020-2030
Chart India Toilet Paper Market by Distribution Channel, 2020-2030
Table India Toilet Paper Market Share (%), Şirketler tarafından, 2020-2024
Chart India Toilet Paper Market, Şirketler tarafından, 2024
Table India Toilet Paper Market Share (%), Markalar tarafından, 2020-2024
Chart India Toilet Paper Market, Markalar tarafından, 2024
Table India – Nüfus (Milyonlarca) ve tahmin
Table India – Tüketici Fiyat Endeksi (TÜFE) ve tahmin
Table India – Gayri safi yurtiçi hasıla ve tahmin
Table India Toilet Paper Market: GSYİH oranının bir kısmı olarak harcayın (%)
Table India Toilet Paper Market: Kişi başına tüketim (Nüfus)

Bahsedilen Şirketler

Wintex Paper Products Private Limited
Pudumjee Hygiene Products Ltd.
Origami Cellulo Private Limited
Chemical Corporation
Avantha Group