Switzerland’s beauty and personal care market is projected to expand from USD 3.6 milyar 2025 USD'ye 4.4 milyar tarafından 2030, reflecting a compound annual growth rate of 4.33%. The sector continues to post healthy value growth, underpinned by persistently elevated unit prices, while volume gains remain modest. Expansion is driven more by cost pass-through dynamics than by sharp demand acceleration, as higher raw material, manufacturing and logistics expenses sustain retail price levels. Sonuç olarak, value performance is outpacing underlying consumption growth, reinforcing a structurally premium market profile.
Ingredient-led beauty has emerged as a defining trend. Consumers are increasingly gravitating toward brands that emphasise natural positioning, clean formulations and the absence of harmful substances, embedding health and self-management principles into daily care routines. Digital tools are accelerating this shift, with applications and social media platforms serving as key sources of ingredient education and usage guidance. Influencers and expert voices are playing a pivotal role in shaping purchasing decisions, while brands are leveraging online channels to deepen engagement and strengthen transparency narratives. Dermocosmetic products are performing particularly well, as consumers seek scientifically validated, high-efficacy solutions that offer credible alternatives to more invasive treatments, reinforcing trust in medically positioned propositions.
Fragrances represent the largest value segment, supported by strong premium positioning and rising interest in niche scent profiles that enable personal expression. This category continues to demonstrate pricing resilience, with consumers willing to pay for exclusivity and craftsmanship. Deodorants stand out as one of the more dynamic segments, benefiting from increased travel, outdoor activity and climate-related usage patterns. Competitive conditions remain highly fragmented, though leading multinational groups retain structural advantages through research capabilities, tiered brand portfolios and extensive distribution networks. Strategic acquisitions and partnerships are further reinforcing their presence in dermocosmetic and efficacy-driven segments.
Distribution remains anchored in specialist health and beauty retailers, with pharmacies and dedicated outlets leveraging exclusive brands, promotional programmes and loyalty schemes to drive traffic. Supermarkets continue to hold scale in staple categories through convenience and pricing leverage. E-commerce is the fastest-growing channel, offering broad assortment, competitive pricing and technology-enhanced shopping experiences, prompting some traditional retailers to intensify digital investment amid softer in-store footfall. İleriye bakmak, the market is expected to sustain moderate expansion, with innovation and natural or organic positioning continuing to underpin value creation. Premiumisation, particularly in fragrances, is likely to persist, while sustainable sourcing and production practices gradually transition from differentiation to industry standard. Elevated price levels are expected to endure, and potential constraints on cross-border shopping could provide incremental support to domestic retail performance.
With the latest figures updated in 2025, this report delivers a clear snapshot of the beauty and personal care market in Switzerland. Covering a ten-year horizon from 2020 ile 2030, it serves as a critical resource for identifying investment trends, assessing market entry points, and tracking structural shifts in demand.
Raporun İçinde Neler Var?
Yıllık pazar büyüklüğü rakamları şu şekilde ifade edilmiştir: (Units/USD), kapsayan 2020 ile 2030. Veri kümesi hem tarihsel gerçekleri hem de tahminleri içerir, tarihsel ve öngörülen dönemlere ilişkin CAGR hesaplamalarıyla birlikte.
Pazar Segmentasyonu
The Switzerland beauty and personal care market is categorized into the following segments:
Ürün türü – örneğin, bath and shower products, color cosmetics, deodorants, depilatory products, hair care products, men’s grooming products, oral care, perfumes and fragrances, skin care products, sun care products
Fiyat aralığı – örneğin, mass beauty and personal care products, premium beauty and personal care products
Consumer group – örneğin, adult, baby/child
Ambalaj türü – örneğin, cam şişeler, metal cans and bottles, kağıt kaplar, rigid plastic containers, stand-up pouches
Dağıtım kanalı – örneğin, beauty stores, mağazalar, doğrudan satış, indirimciler, e-ticaret, hipermarketler, personal care stores, eczaneler, küçük bakkallar, süpermarketler, diğerleri
Makro-ekonomik & Demografik Göstergeler
Destekleyici bağlam şunları içerir::
Toplam nüfus
Tüketici Fiyat Endeksi (TÜFE)
Gayri safi yurtiçi Hasıla (GSYH)
Kişi başına tüketim
GSYİH'nın yüzdesi olarak tüketici harcamaları
Bu değişkenler tüketim potansiyelinin ve piyasayı etkileyen makroekonomik eğilimlerin anlaşılmasını geliştirir..
Rekabetçi Ortam: Pazar Payı Analizi
Boyutlandırma ve segmentasyon verilerinin yanı sıra, the report includes market share breakdowns for primary players in the beauty and personal care market in Switzerland, Baskın firmaları ve marka düzeyindeki hareketleri vurgulamak. Profilli şirketler şunları içerir:: Angelini Grubu, Beiersdorf AG, Burnus GmbH, Chanel S.A., Clarins SA, Colgate-Palmolive Company, cosnova GmbH, Coty Inc., Edgewell Personal Care Brands LLC, Elida Beauty Group, Euroitalia S.R.L., fit GmbH, Galderma S.A., Haleon plc, Henkel AG & ortak. KGaA, Kao Şirketi, Kenvue Inc., Kiko S.P.A., Laboratoire NUXE SAS, L'Occitane International S.A., L'Oreal S.A., LVMH Moet Hennessy Louis Vuitton SA (LVMH), Paul Hartmann AG, Permamed AG, Pierre Fabre S.A., PUIG SL, Rausch AG, Reckitt Benckiser Group plc (RB), Bir rüya, Inc., Shiseido Şirketi, Sınırlı, The Body Shop International Ltd., The Bolton Group, Estee Lauder Şirketleri A.Ş., Procter & Kumar Şirketi (P&G), TRISA AG, Unilever PLC, Weleda AG, Wella AG, Yves Rocher sa, vesaire.
This report delivers comprehensive market share data for key players in the total beauty and personal care market, complemented by segment-specific analysis for beauty and personal care products, mass beauty and personal care products, premium beauty and personal care products, baby personal care products, bath and shower products, color cosmetics, deodorants, depilatory products, perfumes and fragrances, hair care products, men’s grooming products, oral care, skin care products and sun care products categories.
Raporda yer alan pazar payı analizi:
Switzerland beauty and personal care products market share
Switzerland mass beauty and personal care products market share
Switzerland premium beauty and personal care products market share
Switzerland baby personal care products market share
Switzerland bath and shower products market share
Switzerland color cosmetics market share
Switzerland deodorants market share
Switzerland depilatory products market share
Switzerland perfumes and fragrances market share
Switzerland hair care products market share
Switzerland men’s grooming products market share
Switzerland oral care market share
Switzerland skin care products market share
Switzerland sun care products market share
Neden Bu Raporu Seçmelisiniz??
Designed as a concise yet in-depth data snapshot, this publication is tailored for professionals seeking accurate, timely, and actionable quantitative insights. Whether you’re a market entrant, investor, or established player, the report is built to support robust business decisions with confidence.
Satın almadan önce veri yapısını ve sunum kalitesini önizlemek için düzenlenmiş bir örnek isteyin.
Teslimatlar şunları içerir:
Profesyonelce yapılandırılmış PDF raporu
Yıllık rakamlar ve çok boyutlu segmentasyon içeren tam EXCEL veri kitabı 2020 ile 2030
İçindekiler
İÇİNDEKİLER
Pazar Segmentasyonu
Pazara Genel Bakış
Switzerland Beauty and Personal Care Market – Ürün Tipi Analizi
Switzerland Beauty and Personal Care Market – Fiyat Aralığı Analizi
Switzerland Beauty and Personal Care Market – Consumer Group Analysis
Switzerland Beauty and Personal Care Market – Ambalaj Tipi Analizi
Switzerland Beauty and Personal Care Market – Dağıtım Kanalı Analizi
Firma/Marka Payı Analizi
Angelini Grubu
Beiersdorf AG
Burnus GmbH
Chanel SA.
Clarins SA
…
Makroekonomik Veriler ve Tahmin
Araştırma Metodolojisi
Sorumluluk reddi beyanı
ŞEKİLLER VE TABLOLAR
Table Switzerland Beauty and Personal Care Market Size 2020-2030
Chart Switzerland Beauty and Personal Care Market, Net Büyüme, 2020-2030
Chart Switzerland Beauty and Personal Care Market, Büyüme Oranları, 2020-2030
Table Switzerland Beauty and Personal Care Market by Product Type, 2020-2030
Chart Switzerland Beauty and Personal Care Market by Product Type, CAGR Geçmişi ve Tahmini, 2020-2030
Chart Switzerland Beauty and Personal Care Market by Product Type, 2020-2030
Table Switzerland Beauty and Personal Care Market by Price Range, 2020-2030
Chart Switzerland Beauty and Personal Care Market by Price Range, CAGR Geçmişi ve Tahmini, 2020-2030
Chart Switzerland Beauty and Personal Care Market by Price Range, 2020-2030
Table Switzerland Beauty and Personal Care Market by Consumer Group, 2020-2030
Chart Switzerland Beauty and Personal Care Market by Consumer Group, CAGR Geçmişi ve Tahmini, 2020-2030
Chart Switzerland Beauty and Personal Care Market by Consumer Group, 2020-2030
Table Switzerland Beauty and Personal Care Market by Packaging Type, 2020-2030
Chart Switzerland Beauty and Personal Care Market by Packaging Type, CAGR Geçmişi ve Tahmini, 2020-2030
Chart Switzerland Beauty and Personal Care Market by Packaging Type, 2020-2030
Table Switzerland Beauty and Personal Care Market by Distribution Channel, 2020-2030
Chart Switzerland Beauty and Personal Care Market by Distribution Channel, CAGR Geçmişi ve Tahmini, 2020-2030
Chart Switzerland Beauty and Personal Care Market by Distribution Channel, 2020-2030
Table Switzerland Beauty and Personal Care Market Share (%), Şirketlere göre, 2020-2024
Chart Switzerland Beauty and Personal Care Market, Şirketlere göre, 2024
Table Switzerland Beauty and Personal Care Market Share (%), Markalara göre, 2020-2024
Chart Switzerland Beauty and Personal Care Market, Markalara göre, 2024
Tablo İsviçre – Nüfus (Milyonlarca) ve Tahmin
Tablo İsviçre – Tüketici Fiyat Endeksi (TÜFE) ve Tahmin
Tablo İsviçre – Gayri Safi Yurtiçi Hasıla ve Tahmin
Table Switzerland Beauty and Personal Care Market: GSYH'nin Oranı Olarak Harcama (%)
Table Switzerland Beauty and Personal Care Market: Kişi Başına Tüketim (Nüfus)
Bahsedilen Şirketler
The companies featured in this report include:
Angelini Grubu
Beiersdorf AG
Burnus GmbH
Chanel SA.
Clarins SA
Colgate-Palmolive Company
cosnova GmbH
Coty A.Ş..
Edgewell Personal Care Brands LLC
Elida Beauty Group
Euroitalia S.R.L.
fit GmbH
Galderma S.A.
Haleon plc
Henkel AG & ortak. KGaA
Kao Şirketi
Kenvue Inc..
Kiko S.P.A.
Laboratoire NUXE SAS
L'Occitane International S.A..
L'Oreal SA.
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
Paul Hartmann AG
Permamed AG
Pierre Fabre S.A.
PUIG SL
Rausch AG
Reckitt Benckiser Group plc (RB)
Bir rüya, A.Ş..
Shiseido Şirketi, Sınırlı
The Body Shop International Ltd.
The Bolton Group
Estee Lauder Şirketleri A.Ş..
Procter & Kumar Şirketi (P&G)
TRISA AG
Unilever PLC
Weleda AG
Wella AG
Yves Rocher sa