Sweden’s beauty and personal care market is projected to expand from USD 3.5 milyar 2025 USD'ye 4.9 milyar tarafından 2030, reflecting a compound annual growth rate of 6.6%. The trajectory underscores sustained value-led expansion in a structurally mature market. While volume growth remains comparatively measured amid cautious consumer sentiment, pricing discipline and a continued shift toward higher-value propositions are supporting revenue gains. Premiumisation, ingredient-driven innovation and heightened focus on skin health are anchoring the sector’s medium-term momentum.
Consumers are increasingly prioritising efficacy, formulation transparency and multifunctional design. The boundary between mass and premium is becoming less distinct, as accessible premium brands positioned around pharmacy credibility or clinically supported claims gain traction. This recalibration of value perception is reshaping competitive dynamics, with price no longer the sole determinant of choice. Younger cohorts, influenced by social media ecosystems and digital opinion leaders, are more inclined to experiment with emerging and niche brands, contributing to greater market fragmentation and diversification. Content-led engagement and community-building strategies are playing an expanding role in brand differentiation.
Skin care remains the largest and most strategically significant segment, supported by demand for gentle, high-performance formulations suited to sensitive skin and by growing acceptance of “skinification” across adjacent categories. Multifunctional solutions that streamline routines while delivering targeted benefits are resonating strongly. Fragrances stand out as the most dynamic category, benefiting from gifting culture, personal expression trends and rising interest in niche scent profiles. Premium and specialist brands are capturing disproportionate value growth in this segment. Large international players retain structural advantages through diversified portfolios and scale, yet much of the incremental dynamism is emerging from affordable premium and digitally native brands leveraging agile marketing and strong emotional resonance.
Channel evolution reflects these structural shifts. Specialist beauty retailers maintain leadership in higher-end assortments, while pharmacies continue to expand influence in efficacy-led segments such as skin care, sun care and oral care. Broad-based retail retains scale in everyday categories but faces competitive pressure from value-oriented operators. E-commerce remains a vibrant growth engine, with seamless integration between online and offline touchpoints now standard practice. Social platforms are increasingly central to product discovery and repeat purchasing behaviour. İleriye bakmak, sustained value expansion is anticipated, driven by transparency, functional innovation and hybrid product development. Demographic diversification and population ageing are expected to stimulate more inclusive and customised solutions. Brands positioned at the intersection of affordability, clinical credibility and omnichannel capability are likely to command competitive advantage as Sweden’s beauty and personal care market continues to evolve.
This structured market report presents a detailed view of the beauty and personal care industry in Sweden. Güncellenme tarihi 2025, it compiles historical market data from 2020 onward and offers projections through 2030. The report is designed for data users seeking precise market sizing, segmentation, and forecast analysis.
Raporun İçinde Neler Var?
Yıllık pazar büyüklüğü rakamları şu şekilde ifade edilmiştir: (Units/SEK/USD), kapsayan 2020 ile 2030. Veri kümesi hem tarihsel gerçekleri hem de tahminleri içerir, tarihsel ve öngörülen dönemlere ilişkin CAGR hesaplamalarıyla birlikte.
Pazar Segmentasyonu
The segmentation of the Sweden beauty and personal care market is outlined below:
Ürün türü – örneğin, bath and shower products, color cosmetics, deodorants, depilatory products, hair care products, men’s grooming products, oral care, perfumes and fragrances, skin care products, sun care products
Fiyat aralığı – örneğin, mass beauty and personal care products, premium beauty and personal care products
Consumer group – örneğin, adult, baby/child
Ambalaj türü – örneğin, cam şişeler, metal cans and bottles, kağıt kaplar, rigid plastic containers, stand-up pouches
Dağıtım kanalı – örneğin, apparel stores, beauty stores, marketler, mağazalar, indirimciler, e-ticaret, hair salons, hipermarketler, personal care stores, eczaneler, süpermarketler, diğerleri
Makro-ekonomik & Demografik Göstergeler
Temel piyasa verilerine ek olarak, Rapor, piyasa dinamiklerini yorumlamak için gerekli bağlamı sağlayan temel sosyo-ekonomik göstergeleri içeriyor. Bunlar nüfus eğilimlerini içerir, Tüketici Fiyat Endeksi (TÜFE), Gayri safi yurtiçi Hasıla (GSYH), kişi başına tüketim (USD cinsinden ifade edilir), ve tüketici harcamalarının GSYH yüzdesi olarak. Birlikte, bu ölçümler, pazar büyüklüğü rakamlarının stratejik ilgisini artıran makroekonomik bir arka plan sunar, Paydaşların talep potansiyelini ve uzun vadeli büyüme fırsatlarını daha iyi değerlendirmelerine yardımcı olmak.
Rekabetçi Ortam: Pazar Payı Analizi
This section delivers market share statistics for the beauty and personal care market in Sweden, helping readers assess brand performance and competitive dynamics. Leading players featured include: AbbVie Inc., Beauty Icons AB, Beiersdorf AG, Bjorn Axen AB, C.B. Fleet Company, Inc., Chanel S.A., Clarins SA, Colgate-Palmolive Company, Coty Inc., Depend Cosmetic AB, Dolce & Gabbana S.R.L., Edgewell Personal Care Brands LLC, Essity AB, Estrid Studios AB, Euroitalia S.R.L., H&M Hennes & Mauritz AB, Haleon plc, Henkel AG & ortak. KGaA, Invima AB, Kao Şirketi, Kenvue Inc., L'Oreal S.A., Lumene Oy, LVMH Moet Hennessy Louis Vuitton SA (LVMH), Maria Nila AB, Orkla ASA, Orveon Global US LLC, Perrigo Company PLC, PUIG SL, Reckitt Benckiser Group plc (RB), Bir rüya, Inc., Rituals Cosmetics Enterprise B.V., Shiseido Şirketi, Sınırlı, TePe Munhygienprodukter AB, The Body Shop International Ltd., Estee Lauder Şirketleri A.Ş., Procter & Kumar Şirketi (P&G), Unilever PLC, Viatris Inc., Wella AG, vesaire.
The report includes detailed market share analysis for major competitors across the total beauty and personal care market, alongside segment-level insights covering beauty and personal care products, mass beauty and personal care products, premium beauty and personal care products, baby personal care products, bath and shower products, color cosmetics, deodorants, depilatory products, perfumes and fragrances, hair care products, men’s grooming products, oral care, skin care products and sun care products.
Raporda yer alan pazar payı analizi:
Sweden beauty and personal care products market share
Sweden mass beauty and personal care products market share
Sweden premium beauty and personal care products market share
Sweden baby personal care products market share
Sweden bath and shower products market share
Sweden color cosmetics market share
Sweden deodorants market share
Sweden depilatory products market share
Sweden perfumes and fragrances market share
Sweden hair care products market share
Sweden men’s grooming products market share
Sweden oral care market share
Sweden skin care products market share
Sweden sun care products market share
Neden Bu Raporu Seçmelisiniz??
Kısa olarak tasarlandı, Veri açısından zengin piyasa anlık görüntüsü, Bu rapor, zamanında bilgi almak isteyen paydaşlar için idealdir., güvenilir, ve stratejik içgörüler. İster yatırımcı olun, operatör, danışman, veya tedarikçi, veriye dayalı yapı güveni destekler, kanıta dayalı karar verme.
Satın almadan önce veri yapısını ve sunum kalitesini önizlemek için düzenlenmiş bir örnek isteyin.
Teslimatlar şunları içerir:
Profesyonelce yapılandırılmış PDF raporu
Yıllık rakamlar ve çok boyutlu segmentasyon içeren tam EXCEL veri kitabı 2020 ile 2030
İçindekiler
İÇİNDEKİLER
Pazar Segmentasyonu
Pazara Genel Bakış
Sweden Beauty and Personal Care Market – Ürün Tipi Analizi
Sweden Beauty and Personal Care Market – Fiyat Aralığı Analizi
Sweden Beauty and Personal Care Market – Consumer Group Analysis
Sweden Beauty and Personal Care Market – Ambalaj Tipi Analizi
Sweden Beauty and Personal Care Market – Dağıtım Kanalı Analizi
Firma/Marka Payı Analizi
AbbVie Inc.
Beauty Icons AB
Beiersdorf AG
Bjorn Axen AB
C.B. Fleet Company, A.Ş..
…
Makroekonomik Veriler ve Tahmin
Araştırma Metodolojisi
Sorumluluk reddi beyanı
ŞEKİLLER VE TABLOLAR
Table Sweden Beauty and Personal Care Market Size 2020-2030
Chart Sweden Beauty and Personal Care Market, Net Büyüme, 2020-2030
Chart Sweden Beauty and Personal Care Market, Büyüme Oranları, 2020-2030
Table Sweden Beauty and Personal Care Market by Product Type, 2020-2030
Chart Sweden Beauty and Personal Care Market by Product Type, CAGR Geçmişi ve Tahmini, 2020-2030
Chart Sweden Beauty and Personal Care Market by Product Type, 2020-2030
Table Sweden Beauty and Personal Care Market by Price Range, 2020-2030
Chart Sweden Beauty and Personal Care Market by Price Range, CAGR Geçmişi ve Tahmini, 2020-2030
Chart Sweden Beauty and Personal Care Market by Price Range, 2020-2030
Table Sweden Beauty and Personal Care Market by Consumer Group, 2020-2030
Chart Sweden Beauty and Personal Care Market by Consumer Group, CAGR Geçmişi ve Tahmini, 2020-2030
Chart Sweden Beauty and Personal Care Market by Consumer Group, 2020-2030
Table Sweden Beauty and Personal Care Market by Packaging Type, 2020-2030
Chart Sweden Beauty and Personal Care Market by Packaging Type, CAGR Geçmişi ve Tahmini, 2020-2030
Chart Sweden Beauty and Personal Care Market by Packaging Type, 2020-2030
Table Sweden Beauty and Personal Care Market by Distribution Channel, 2020-2030
Chart Sweden Beauty and Personal Care Market by Distribution Channel, CAGR Geçmişi ve Tahmini, 2020-2030
Chart Sweden Beauty and Personal Care Market by Distribution Channel, 2020-2030
Table Sweden Beauty and Personal Care Market Share (%), Şirketlere göre, 2020-2024
Chart Sweden Beauty and Personal Care Market, Şirketlere göre, 2024
Table Sweden Beauty and Personal Care Market Share (%), Markalara göre, 2020-2024
Chart Sweden Beauty and Personal Care Market, Markalara göre, 2024
Table Sweden – Nüfus (Milyonlarca) ve Tahmin
Table Sweden – Tüketici Fiyat Endeksi (TÜFE) ve Tahmin
Table Sweden – Gayri Safi Yurtiçi Hasıla ve Tahmin
Table Sweden Beauty and Personal Care Market: GSYH'nin Oranı Olarak Harcama (%)
Table Sweden Beauty and Personal Care Market: Kişi Başına Tüketim (Nüfus)
Bahsedilen Şirketler
An extensive list of companies featured in this report includes, but is not limited to:
AbbVie Inc.
Beauty Icons AB
Beiersdorf AG
Bjorn Axen AB
C.B. Fleet Company, A.Ş..
Chanel SA.
Clarins SA
Colgate-Palmolive Company
Coty A.Ş..
Depend Cosmetic AB
Dolce & Gabbana S.R.L.
Edgewell Personal Care Brands LLC
Essity AB
Estrid Studios AB
Euroitalia S.R.L.
H&M Hennes & Mauritz AB
Haleon plc
Henkel AG & ortak. KGaA
Invima AB
Kao Şirketi
Kenvue Inc..
L'Oreal SA.
Lumene Oy
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
Maria Nila AB
Orkla ASA
Orveon Global US LLC
Perrigo Company PLC
PUIG SL
Reckitt Benckiser Group plc (RB)
Bir rüya, A.Ş..
Rituals Cosmetics Enterprise B.V.
Shiseido Şirketi, Sınırlı
TePe Munhygienprodukter AB
The Body Shop International Ltd.
Estee Lauder Şirketleri A.Ş..
Procter & Kumar Şirketi (P&G)
Unilever PLC
Viatris Inc.
Wella AG