Portugal’s beauty and personal care industry is projected to expand from USD 2.9 milyar 2025 USD'ye 3.8 milyar tarafından 2030, representing a compound annual growth rate of 5.85%. The outlook reflects sustained value expansion supported by rising category penetration and increasing frequency of use. Beauty spending is claiming a larger share of household budgets, signalling that personal care is becoming more deeply embedded in everyday consumption rather than remaining a discretionary outlay. Growth is not solely price-led; it is increasingly shaped by structural upgrading and evolving usage habits.
A defining feature of the market is the mainstream adoption of multi-step care routines. Consumers are embracing more sophisticated regimens, particularly in skin care and hair care, combining multiple targeted products to address specific concerns and enhance efficacy. This layering approach is pushing the category toward higher value-added and more professionalised offerings. Skin care remains the largest and most strategically important segment, underpinned by heightened health awareness and a deeper understanding of ingredients. Demand is gravitating toward functional subsegments centred on anti-ageing, hydration and corrective treatments, reinforcing a shift toward personalised and solution-oriented propositions.
Social media continues to play a catalytic role in shaping preferences and accelerating product diffusion. Tutorials, peer reviews and influencer-led content are shortening innovation cycles and encouraging experimentation, particularly among younger consumers who are entering the beauty market earlier and with more complex routines. This dynamic is supporting emotionally driven categories such as colour cosmetics and fragrances, where identity expression and trend alignment drive purchasing decisions. Aynı zamanda, competitive intensity is rising. While leading international groups retain advantages in portfolio breadth and R&D capabilities, market fragmentation is increasing as emerging brands leverage niche positioning and digital engagement to scale rapidly. Premium, efficacy-led products are performing strongly in specialist channels, highlighting consumer willingness to pay for demonstrable results.
Sustainability is emerging as a structural differentiator rather than a peripheral attribute. Eco-conscious packaging, refillable formats, cleaner formulations and biodegradable materials are increasingly influencing purchasing decisions, prompting brands to accelerate reformulation and packaging redesign. Channel dynamics are also evolving, with specialist health and beauty retailers maintaining prominence, multi-brand formats expanding, and discount operators gaining traction in a value-conscious environment. E-commerce continues to deepen within an integrated omnichannel framework, while social platforms increasingly serve as both promotional and transactional ecosystems. İleriye bakmak, the convergence of efficacy, affordability and environmental responsibility is set to define competitive advantage. As demographic ageing creates opportunities in mature-skin solutions and younger cohorts sustain high-engagement routines, the market is positioned to maintain steady, innovation-led expansion amid increasingly segmented consumer demand.
Designed to support strategic decision-making, this report provides a thorough analysis of the beauty and personal care market in Portugal. With the latest update completed in 2025, it features key market metrics, historical developments from 2020 onward, and forecasts to 2030. Whether used for opportunity assessment, market sizing, or competitive planning, this report delivers actionable intelligence.
Raporun İçinde Neler Var?
Yıllık pazar büyüklüğü rakamları şu şekilde ifade edilmiştir: (Units/EUR/USD), kapsayan 2020 ile 2030. Veri kümesi hem tarihsel gerçekleri hem de tahminleri içerir, tarihsel ve öngörülen dönemlere ilişkin CAGR hesaplamalarıyla birlikte.
Pazar Segmentasyonu
The Portugal beauty and personal care market is classified into the following segments:
Ürün türü – örneğin, bath and shower products, color cosmetics, deodorants, depilatory products, hair care products, men’s grooming products, oral care, perfumes and fragrances, skin care products, sun care products
Fiyat aralığı – örneğin, mass beauty and personal care products, premium beauty and personal care products
Consumer group – örneğin, adult, baby/child
Ambalaj türü – örneğin, cam şişeler, metal cans and bottles, kağıt kaplar, rigid plastic containers, stand-up pouches
Dağıtım kanalı – örneğin, beauty stores, marketler, mağazalar, doğrudan satış, indirimciler, e-ticaret, hipermarketler, personal care stores, eczaneler, küçük bakkallar, süpermarketler, diğerleri
Makro-ekonomik & Demografik Göstergeler
Temel piyasa verilerine ek olarak, Rapor, piyasa dinamiklerini yorumlamak için gerekli bağlamı sağlayan temel sosyo-ekonomik göstergeleri içeriyor. Bunlar nüfus eğilimlerini içerir, Tüketici Fiyat Endeksi (TÜFE), Gayri safi yurtiçi Hasıla (GSYH), kişi başına tüketim (USD cinsinden ifade edilir), ve tüketici harcamalarının GSYH yüzdesi olarak. Birlikte, bu ölçümler, pazar büyüklüğü rakamlarının stratejik ilgisini artıran makroekonomik bir arka plan sunar, Paydaşların talep potansiyelini ve uzun vadeli büyüme fırsatlarını daha iyi değerlendirmelerine yardımcı olmak.
Rekabetçi Ortam: Pazar Payı Analizi
The report provides an overview of market share among leading firms in the beauty and personal care sector in Portugal, reflecting a mix of established brands and emerging competitors. Profilli şirketler şunları içerir:: Angelini Grubu, Beauty International Europe B.V., Beiersdorf AG, Chanel S.A., Clarins SA, Colgate-Palmolive Company, cosnova GmbH, Coty Inc., Dolce & Gabbana S.R.L., Gr. Sarantis S.A., Grupo Boticario, Haleon plc, Henkel AG & ortak. KGaA, ISDIN. S.A., Katjes International GmbH & ortak. KG., Kenvue Inc., Kiko S.P.A., Laboratoires Sarbec, LABORATORIO MEDINFAR-PRODUTOS FARMACEUTICOS. S.A., L'Oreal S.A., LVMH Moet Hennessy Louis Vuitton SA (LVMH), Mary Kay Inc., SAS YOK, Doğa & ortak, Oriflame Kozmetik S.A., Pierre Fabre S.A., PUIG SL, Reckitt Benckiser Group plc (RB), Bir rüya, Inc., Rituals Cosmetics Enterprise B.V., Shiseido Şirketi, Sınırlı, Societe BIC S.A., The Body Shop International Ltd., Estee Lauder Şirketleri A.Ş., Procter & Kumar Şirketi (P&G), Unilever PLC, Wella AG, Yves Rocher sa, vesaire.
This report provides market share data for leading players in the overall beauty and personal care market, as well as in key segments including beauty and personal care products, mass beauty and personal care products, premium beauty and personal care products, baby personal care products, bath and shower products, color cosmetics, deodorants, depilatory products, perfumes and fragrances, hair care products, men’s grooming products, oral care, skin care products and sun care products.
Raporda yer alan pazar payı analizi:
Portugal beauty and personal care products market share
Portugal mass beauty and personal care products market share
Portugal premium beauty and personal care products market share
Portugal baby personal care products market share
Portugal bath and shower products market share
Portugal color cosmetics market share
Portugal deodorants market share
Portugal depilatory products market share
Portugal perfumes and fragrances market share
Portugal hair care products market share
Portugal men’s grooming products market share
Portugal oral care market share
Portugal skin care products market share
Portugal sun care products market share
Neden Bu Raporu Seçmelisiniz??
Designed as a concise yet in-depth data snapshot, this publication is tailored for professionals seeking accurate, timely, and actionable quantitative insights. Whether you’re a market entrant, investor, or established player, the report is built to support robust business decisions with confidence.
Satın almadan önce veri yapısını ve sunum kalitesini önizlemek için düzenlenmiş bir örnek isteyin.
Teslimatlar şunları içerir:
Profesyonelce yapılandırılmış PDF raporu
Yıllık rakamlar ve çok boyutlu segmentasyon içeren tam EXCEL veri kitabı 2020 ile 2030
İçindekiler
İÇİNDEKİLER
Pazar Segmentasyonu
Pazara Genel Bakış
Portugal Beauty and Personal Care Market – Ürün Tipi Analizi
Portugal Beauty and Personal Care Market – Fiyat Aralığı Analizi
Portugal Beauty and Personal Care Market – Consumer Group Analysis
Portugal Beauty and Personal Care Market – Ambalaj Tipi Analizi
Portugal Beauty and Personal Care Market – Dağıtım Kanalı Analizi
Firma/Marka Payı Analizi
Angelini Grubu
Beauty International Europe B.V.
Beiersdorf AG
Chanel SA.
Clarins SA
…
Makroekonomik Veriler ve Tahmin
Araştırma Metodolojisi
Sorumluluk reddi beyanı
ŞEKİLLER VE TABLOLAR
Table Portugal Beauty and Personal Care Market Size 2020-2030
Chart Portugal Beauty and Personal Care Market, Net Büyüme, 2020-2030
Chart Portugal Beauty and Personal Care Market, Büyüme Oranları, 2020-2030
Table Portugal Beauty and Personal Care Market by Product Type, 2020-2030
Chart Portugal Beauty and Personal Care Market by Product Type, CAGR Geçmişi ve Tahmini, 2020-2030
Chart Portugal Beauty and Personal Care Market by Product Type, 2020-2030
Table Portugal Beauty and Personal Care Market by Price Range, 2020-2030
Chart Portugal Beauty and Personal Care Market by Price Range, CAGR Geçmişi ve Tahmini, 2020-2030
Chart Portugal Beauty and Personal Care Market by Price Range, 2020-2030
Table Portugal Beauty and Personal Care Market by Consumer Group, 2020-2030
Chart Portugal Beauty and Personal Care Market by Consumer Group, CAGR Geçmişi ve Tahmini, 2020-2030
Chart Portugal Beauty and Personal Care Market by Consumer Group, 2020-2030
Table Portugal Beauty and Personal Care Market by Packaging Type, 2020-2030
Chart Portugal Beauty and Personal Care Market by Packaging Type, CAGR Geçmişi ve Tahmini, 2020-2030
Chart Portugal Beauty and Personal Care Market by Packaging Type, 2020-2030
Table Portugal Beauty and Personal Care Market by Distribution Channel, 2020-2030
Chart Portugal Beauty and Personal Care Market by Distribution Channel, CAGR Geçmişi ve Tahmini, 2020-2030
Chart Portugal Beauty and Personal Care Market by Distribution Channel, 2020-2030
Table Portugal Beauty and Personal Care Market Share (%), Şirketlere göre, 2020-2024
Chart Portugal Beauty and Personal Care Market, Şirketlere göre, 2024
Table Portugal Beauty and Personal Care Market Share (%), Markalara göre, 2020-2024
Chart Portugal Beauty and Personal Care Market, Markalara göre, 2024
Table Portugal – Nüfus (Milyonlarca) ve Tahmin
Table Portugal – Tüketici Fiyat Endeksi (TÜFE) ve Tahmin
Table Portugal – Gayri Safi Yurtiçi Hasıla ve Tahmin
Table Portugal Beauty and Personal Care Market: GSYH'nin Oranı Olarak Harcama (%)
Table Portugal Beauty and Personal Care Market: Kişi Başına Tüketim (Nüfus)
Bahsedilen Şirketler
Key industry players examined in this Portugal Beauty and Personal Care market analysis comprise:
Angelini Grubu
Beauty International Europe B.V.
Beiersdorf AG
Chanel SA.
Clarins SA
Colgate-Palmolive Company
cosnova GmbH
Coty A.Ş..
Dolce & Gabbana S.R.L.
Gr. Sarantis S.A.
Grupo Boticario
Haleon plc
Henkel AG & ortak. KGaA
ISDIN. SA.
Katjes International GmbH & ortak. KİLOGRAM.
Kenvue Inc..
Kiko S.P.A.
Laboratoires Sarbec
LABORATORIO MEDINFAR-PRODUTOS FARMACEUTICOS. SA.
L'Oreal SA.
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
Mary Kay A.Ş..
SAS YOK
Doğa & ortak
Oriflame Kozmetik S.A..
Pierre Fabre S.A.
PUIG SL
Reckitt Benckiser Group plc (RB)
Bir rüya, A.Ş..
Rituals Cosmetics Enterprise B.V.
Shiseido Şirketi, Sınırlı
Societe BIC S.A.
The Body Shop International Ltd.
Estee Lauder Şirketleri A.Ş..
Procter & Kumar Şirketi (P&G)
Unilever PLC
Wella AG
Yves Rocher sa