Italy’s beauty and personal care market is projected to expand from USD 16.7 milyar 2025 USD'ye 20.7 milyar tarafından 2030, reflecting a compound annual growth rate of 4.4%. The outlook signals sustained value growth supported by easing inflation and a recovery in household purchasing power. Expansion is no longer predominantly price-led; rather, it is increasingly underpinned by renewed consumer confidence and a structural shift toward premiumisation. Shoppers are demonstrating a greater willingness to pay for products that combine quality, efficacy and credible sustainability credentials, reinforcing an ongoing upgrade cycle across the category.
Ingredient-led purchasing behaviour continues to intensify. Advanced formulations featuring collagen, probiotics and other active compounds are attracting heightened interest, as consumers place growing emphasis on scientific validation and visible results. Beauty routines are being integrated into broader health and longevity frameworks, supported by demographic ageing and rising demand for both corrective and preventive anti-ageing solutions across multiple age cohorts. With pandemic-related restrictions fully lifted, socially driven categories such as fragrances, colour cosmetics and deodorants have regained momentum. Elevated sun awareness, reinforced by climatic conditions, is supporting year-round performance in sun care, further embedding protective steps into daily routines.
Digitalisation is reshaping the consumer journey. Social media platforms and content-driven channels have become central to education and trend diffusion, particularly among younger cohorts who increasingly scrutinise formulations and pursue personalised, high-performance solutions. Skin care remains the largest segment, propelled by anti-ageing and hydration-focused treatments, while minimalist routines and multifunctional formulations coexist with more elaborate, step-based regimens. This duality has encouraged widespread adoption of potent active ingredients across both premium and mass brands. Body care growth is comparatively moderate, whereas deodorants have benefited from the revival of social activity and are evolving toward more natural formulations and environmentally conscious packaging.
Competitive intensity remains elevated. Leading multinational groups leverage diversified brand portfolios, innovation pipelines and sustainability strategies to defend share, while domestic and emerging players inject dynamism through frequent product launches and digitally driven engagement. Marketing approaches are increasingly data-driven and influencer-led, with environmental initiatives and circular economy principles serving as key differentiation levers. Specialist beauty retailers maintain structural prominence through experiential formats and concentration of premium brands, while e-commerce continues to expand rapidly, supported by platform optimisation, direct-to-consumer models and integrated logistics. İleriye bakmak, the market is expected to sustain steady real growth, with sustainability transitioning from a differentiator to an industry norm. Natural, organic and cruelty-free positioning will gain further traction, and environmental lifecycle management will command greater strategic focus. Technological innovation in personalised recommendations, virtual try-on tools and artificial intelligence applications is set to deepen consumer engagement. Skin care and dermocosmetic propositions are likely to remain central to structural upgrading, while premium fragrances, colour cosmetics and an expanding men’s grooming segment benefit from income recovery and evolving social norms. Premiumisation, digital integration and sustainable transformation will continue to define Italy’s long-term beauty and personal care trajectory.
İş liderlerini ve pazar stratejistlerini hedef alıyor, this report offers authoritative insight into the beauty and personal care sector in Italy. Incorporating historical data from 2020 onward and updated projections to 2030, kendine güveni destekliyor, veriye dayalı karar verme.
Raporun İçinde Neler Var?
Yıllık pazar büyüklüğü rakamları şu şekilde ifade edilmiştir: (Units/EUR/USD), kapsayan 2020 ile 2030. Veri kümesi hem tarihsel gerçekleri hem de tahminleri içerir, tarihsel ve öngörülen dönemlere ilişkin CAGR hesaplamalarıyla birlikte.
Pazar Segmentasyonu
The Italy beauty and personal care market is categorized into the following segments:
Ürün türü – örneğin, bath and shower products, color cosmetics, deodorants, depilatory products, hair care products, men’s grooming products, oral care, perfumes and fragrances, skin care products, sun care products
Fiyat aralığı – örneğin, mass beauty and personal care products, premium beauty and personal care products
Consumer group – örneğin, adult, baby/child
Ambalaj türü – örneğin, cam şişeler, metal cans and bottles, kağıt kaplar, rigid plastic containers, stand-up pouches
Dağıtım kanalı – örneğin, beauty stores, marketler, doğrudan satış, indirimciler, e-ticaret, hipermarketler, personal care stores, eczaneler, süpermarketler, diğerleri
Makro-ekonomik & Demografik Göstergeler
Destekleyici bağlam şunları içerir::
Toplam nüfus
Tüketici Fiyat Endeksi (TÜFE)
Gayri safi yurtiçi Hasıla (GSYH)
Kişi başına tüketim
GSYİH'nın yüzdesi olarak tüketici harcamaları
Bu değişkenler tüketim potansiyelinin ve piyasayı etkileyen makroekonomik eğilimlerin anlaşılmasını geliştirir..
Rekabetçi Ortam: Pazar Payı Analizi
This section delivers market share statistics for the beauty and personal care market in Italy, helping readers assess brand performance and competitive dynamics. Leading players featured include: Angelini Grubu, Beiersdorf AG, Bottega Verde S.r.l., CFEB Sisley SAS, Chanel S.A., Clarins SA, Colgate-Palmolive Company, cosnova GmbH, Coswell S.p.A., Coty Inc., Dolce & Gabbana S.R.L., Elida Beauty Group, Euroitalia S.R.L., Farmaceutici Dott Ciccarelli S.p.A., Gruppo Sodalis Srl, Haleon plc, Henkel AG & ortak. KGaA, Just Italia S.p.A., Kelemata Srl, Kenvue Inc., Kiko S.P.A., Laboratoire Native SAS, L’Erbolario S.R.L, L'Oreal S.A., LVMH Moet Hennessy Louis Vuitton SA (LVMH), MEDSPA Srl, Micys Company S.p.A., Mirato S.p.A., Doğa & ortak, Paglieri S.p.A., Pierre Fabre S.A., PUIG SL, Re-Forme srl, Shiseido Şirketi, Sınırlı, The Bolton Group, Estee Lauder Şirketleri A.Ş., Procter & Kumar Şirketi (P&G), Unilever PLC, Wycon S.p.A., Yves Rocher sa, vesaire.
Market share data is presented for top-performing companies in the overall beauty and personal care sector, as well as for individual segments such as beauty and personal care products, mass beauty and personal care products, premium beauty and personal care products, baby personal care products, bath and shower products, color cosmetics, deodorants, depilatory products, perfumes and fragrances, hair care products, men’s grooming products, oral care, skin care products and sun care products, enabling a granular view of competitive dynamics.
Raporda yer alan pazar payı analizi:
Italy beauty and personal care products market share
Italy mass beauty and personal care products market share
Italy premium beauty and personal care products market share
Italy baby personal care products market share
Italy bath and shower products market share
Italy color cosmetics market share
Italy deodorants market share
Italy depilatory products market share
Italy perfumes and fragrances market share
Italy hair care products market share
Italy men’s grooming products market share
Italy oral care market share
Italy skin care products market share
Italy sun care products market share
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Teslimatlar şunları içerir:
Profesyonelce yapılandırılmış PDF raporu
Yıllık rakamlar ve çok boyutlu segmentasyon içeren tam EXCEL veri kitabı 2020 ile 2030
İçindekiler
İÇİNDEKİLER
Pazar Segmentasyonu
Pazara Genel Bakış
Italy Beauty and Personal Care Market – Ürün Tipi Analizi
Italy Beauty and Personal Care Market – Fiyat Aralığı Analizi
Italy Beauty and Personal Care Market – Consumer Group Analysis
Italy Beauty and Personal Care Market – Ambalaj Tipi Analizi
Italy Beauty and Personal Care Market – Dağıtım Kanalı Analizi
Firma/Marka Payı Analizi
Angelini Grubu
Beiersdorf AG
Bottega Verde S.r.l.
CFEB Sisley SAS
Chanel SA.
…
Makroekonomik Veriler ve Tahmin
Araştırma Metodolojisi
Sorumluluk reddi beyanı
ŞEKİLLER VE TABLOLAR
Table Italy Beauty and Personal Care Market Size 2020-2030
Chart Italy Beauty and Personal Care Market, Net Büyüme, 2020-2030
Chart Italy Beauty and Personal Care Market, Büyüme Oranları, 2020-2030
Table Italy Beauty and Personal Care Market by Product Type, 2020-2030
Chart Italy Beauty and Personal Care Market by Product Type, CAGR Geçmişi ve Tahmini, 2020-2030
Chart Italy Beauty and Personal Care Market by Product Type, 2020-2030
Table Italy Beauty and Personal Care Market by Price Range, 2020-2030
Chart Italy Beauty and Personal Care Market by Price Range, CAGR Geçmişi ve Tahmini, 2020-2030
Chart Italy Beauty and Personal Care Market by Price Range, 2020-2030
Table Italy Beauty and Personal Care Market by Consumer Group, 2020-2030
Chart Italy Beauty and Personal Care Market by Consumer Group, CAGR Geçmişi ve Tahmini, 2020-2030
Chart Italy Beauty and Personal Care Market by Consumer Group, 2020-2030
Table Italy Beauty and Personal Care Market by Packaging Type, 2020-2030
Chart Italy Beauty and Personal Care Market by Packaging Type, CAGR Geçmişi ve Tahmini, 2020-2030
Chart Italy Beauty and Personal Care Market by Packaging Type, 2020-2030
Table Italy Beauty and Personal Care Market by Distribution Channel, 2020-2030
Chart Italy Beauty and Personal Care Market by Distribution Channel, CAGR Geçmişi ve Tahmini, 2020-2030
Chart Italy Beauty and Personal Care Market by Distribution Channel, 2020-2030
Table Italy Beauty and Personal Care Market Share (%), Şirketlere göre, 2020-2024
Chart Italy Beauty and Personal Care Market, Şirketlere göre, 2024
Table Italy Beauty and Personal Care Market Share (%), Markalara göre, 2020-2024
Chart Italy Beauty and Personal Care Market, Markalara göre, 2024
Table Italy – Nüfus (Milyonlarca) ve Tahmin
Table Italy – Tüketici Fiyat Endeksi (TÜFE) ve Tahmin
Table Italy – Gayri Safi Yurtiçi Hasıla ve Tahmin
Table Italy Beauty and Personal Care Market: GSYH'nin Oranı Olarak Harcama (%)
Table Italy Beauty and Personal Care Market: Kişi Başına Tüketim (Nüfus)
Bahsedilen Şirketler
The Italy Beauty and Personal Care market report covers the following companies:
Angelini Grubu
Beiersdorf AG
Bottega Verde S.r.l.
CFEB Sisley SAS
Chanel SA.
Clarins SA
Colgate-Palmolive Company
cosnova GmbH
Coswell S.p.A.
Coty A.Ş..
Dolce & Gabbana S.R.L.
Elida Beauty Group
Euroitalia S.R.L.
Farmaceutici Dott Ciccarelli S.p.A.
Gruppo Sodalis Srl
Haleon plc
Henkel AG & ortak. KGaA
Just Italia S.p.A.
Kelemata Srl
Kenvue Inc..
Kiko S.P.A.
Laboratoire Native SAS
L’Erbolario S.R.L
L'Oreal SA.
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
MEDSPA Srl
Micys Company S.p.A.
Mirato S.p.A.
Doğa & ortak
Paglieri S.p.A.
Pierre Fabre S.A.
PUIG SL
Re-Forme srl
Shiseido Şirketi, Sınırlı
The Bolton Group
Estee Lauder Şirketleri A.Ş..
Procter & Kumar Şirketi (P&G)
Unilever PLC
Wycon S.p.A.
Yves Rocher sa