Thailand Soft Drinks Market 2025

Thailand’s soft drinks market posted steady growth in 2024, shaped by a confluence of regulatory anticipation, shifting consumer behavior, and strategic product reformulations. As the industry braced for the forthcoming fourth phase of the sugar tax, manufacturers adjusted their pricing models while accelerating the launch of reduced-sugar and sugar-free alternatives. This tax-driven pivot aligned with a broader consumer gravitation towards healthier beverage options and heightened price sensitivity, both of which gained traction amid macroeconomic uncertainty and evolving dietary priorities.

The reformulation trend was particularly evident across major soft drinks segments, including carbonates, juice, sportdrycker, energidryck, ready-to-drink tea, and RTD coffee. In many cases, these categories introduced light or zero-sugar versions of flagship brands while modestly adjusting prices to accommodate cost implications of both the tax and ingredient substitution. While the move towards reformulation proved effective for most categories, concentrates lagged behind due to the technical and flavor challenges associated with low-sugar alternatives. Instead, many players in this segment opted for straight price increases, effectively passing costs on to consumers without significant product innovation.

At the same time, functional beverages, once heralded as the future of soft drinks, faced notable headwinds in 2024. Functional juices and waters suffered from waning consumer interest, as the market grew increasingly skeptical of the health claims underpinning these products. With limited clinical evidence to substantiate their purported benefits, many offerings failed to secure lasting consumer trust. As a result, the credibility of the broader functional beverage category came under pressure, compelling brands to reassess their messaging and invest in substantiated research. Flavor enhancement also emerged as a priority, as lackluster taste profiles further dampened repeat purchase rates.

Elsewhere in the market, novel beverage trends such as vitamin-enriched drinks, cannabis-infused options, and other functional hybrids experienced a more mixed performance. While some products captured momentary consumer curiosity and drove short-term volume surges, questions surrounding their regulatory stability, efficacy, and long-term relevance continued to cast a shadow over their commercial sustainability. In this climate of uncertainty, industry players faced increasing pressure to distinguish between trend-driven experimentation and viable innovation, with future growth depending on both consumer conviction and policy alignment.

The report offers a comprehensive analysis of the Thailand soft drinks market, levererar detaljerad insikt i marknadsstorlek, Historiska tillväxttrender under de senaste sex åren, och framåtriktade prognoser genom 2030. It provides a granular breakdown of the market by product type, typ, förpackning och distributionskanal, Markera nyckeldrivare, utmaningar, och möjligheter som formar branschen.

Marknadssegmentering

The following outlines the segmentation of the Thailand soft drinks market:
Produkttyp: flaskvatten, kolsyrade läskedrycker, koncentrat, juice, RTD -kaffe, RTD -te, energidryck, sportdrycker
Typ: regelbunden, låg- och läsk med utan socker
Förpackning: flexibel förpackning, glasflaskor, flytande kartonger, metallburkar, plastflaskor, andra
Distributionskanal: närbutiker, e-handel, Mat- och dryckebutiker, prognoser, stormarknader, små livsmedelsaffärer, stormarknad, slutsatser, andra

The Thailand market for soft drinks is divided based on product type, typ, förpackning och distributionskanal. Efter produkttyp, Marknaden kategoriseras i flaskvatten, kolsyrade läskedrycker, koncentrat, juice, RTD -kaffe, RTD -te, energidryck, och sportdrycker. Typkategorier inkluderar vanliga, och låg- och läsk med utan socker. Förpackningssegment kategoriseras i flexibel förpackning, glasflaskor, flytande kartonger, metallburkar, plastflaskor, med flera. Distributionskanalsegmentering består av närbutiker, e-handel, Mat- och dryckebutiker, prognoser, stormarknader, små livsmedelsaffärer, stormarknad, slutsatser, med flera.

Konkurrenslandskap

Branschens konkurrenskraftiga landskap har analyserats, featuring profiles of major players such as AJE Group, Ajinomoto Co.. Inc., Berli Jucker Public Company Limited (BJC), Boon Rawd Brewery Co. Ltd., Carabao Tawandang Co. Ltd. (Cbd), Danone S.A., Doi Kham Food Products Company Limited, FoodStar Company Limited, General Beverage Co. Ltd., House Foods Corporation, Ichitan Group PCL, M. Water Co. Ltd., Malee Group Public Company Limited, Neptune Food & Dryckes co. Ltd., Nestle S.A., OsOTSPA Public Company Limited (Osp), Pepsico Inc., Saha Pathanapibul PCL, Sappe Public Company Limited (SAPPE), T.C. Läkemedelsindustri co. Ltd., Thai Beverage Public Company Limited, Coca-Cola Company, TIPCO FOODS PCL, Unilever PLC, Uni-President Enterprises Corporation and Yanhee Vitamin Water Co. Ltd.

Denna rapport levererar en djupgående undersökning av ledande företag inom läsksektorn, analysera deras prestanda från 2020 till 2024. Resultaten indikerar förändringar i marknadsandelen, betonar både etablerade ledare och nya deltagare.

Varför köpa den här rapporten?

Obtain precise statistical data and forecasts for the Thailand soft drinks market.
Gain in-depth analysis and forecasts for the key segments of the Thailand soft drinks market: produkttyp, typ, förpackning och distributionskanal.
Utveckla regionspecifika strategier och fastställa strategiska prioriteringar baserade på lokaliserad dataanalys.
Gain deep insights into the dynamics of the Thailand soft drinks market.
Identifiera investeringsmöjligheter med hög potential genom att rikta in sig på tillväxtsektorer och nya trender.
Anticipate the future trajectory of the Thailand soft drinks market with informed projections.
Utvärdera det konkurrenskraftiga landskapet för att bestämma den ideala tidpunkten för att dra nytta av marknadsmöjligheterna.
En enda obegränsad användarlicens inom samma organisation, utan extra avgifter för extra användare.

Innehållsförteckning

INNEHÅLLSFÖRTECKNING
Viktiga resultat
Marknadssegmentering
Marknadsöversikt
Thailand Soft Drinks Market – Produkttypsanalys
Thailand Soft Drinks Market – Typanalys
Thailand Soft Drinks Market – Förpackningsanalys
Thailand Soft Drinks Market – Distributionskanalanalys
Företagets aktieralys
AJE Group
Ajinomoto Co., Inkl.
Berli Jucker Public Company Limited (BJC)
Boon Rawd Brewery Co., Ltd.
CARABAO TANGAANG CO., Ltd. (Cbd)
Danone S.A.
Doi Kham Food Products Company, Begränsad
FoodStar Company Limited
General Beverage Co., Ltd.
…
Makroekonomiska data och prognos
Forskningsmetodik
Ansvarig

Siffror och bord
Table Thailand Soft Drinks Market 2020-2030
Chart Thailand Soft Drinks Market, Nettotillväxt, 2020-2030
Chart Thailand Soft Drinks Market, Tillväxttakt, 2020-2030
Table Thailand Soft Drinks Market by Product Type, 2020-2030
Chart Thailand Soft Drinks Market by Product Type, CAGR historisk och prognos, 2020-2030
Chart Thailand Soft Drinks Market by Product Type, 2020-2030
Table Thailand Soft Drinks Market by Type, 2020-2030
Chart Thailand Soft Drinks Market by Type, CAGR historisk och prognos, 2020-2030
Chart Thailand Soft Drinks Market by Type, 2020-2030
Table Thailand Soft Drinks Market by Packaging, 2020-2030
Chart Thailand Soft Drinks Market by Packaging, CAGR historisk och prognos, 2020-2030
Chart Thailand Soft Drinks Market by Packaging, 2020-2030
Table Thailand Soft Drinks Market by Distribution Channel, 2020-2030
Chart Thailand Soft Drinks Market by Distribution Channel, CAGR historisk och prognos, 2020-2030
Chart Thailand Soft Drinks Market by Distribution Channel, 2020-2030
Table Thailand Soft Drinks Market Share (%), av företag, 2020-2024
Chart Thailand Soft Drinks Market, av företag, 2024
Table Thailand Soft Drinks Market Share (%), av varumärken, 2020-2024
Chart Thailand Soft Drinks Market, av varumärken, 2024
Tabell – Befolkning (Miljoner) och prognos
Tabell – Konsumentprisindex (KPI) och prognos
Tabell – Bruttonationalprodukt och prognos
Table Thailand Soft Drinks Market: Spendera som en del av BNP (%)
Table Thailand Soft Drinks Market: Konsumtion per capita (Befolkning)

Nämnda företag

AJE Group
Ajinomoto Co., Inkl.
Berli Jucker Public Company Limited (BJC)
Boon Rawd Brewery Co., Ltd.
CARABAO TANGAANG CO., Ltd. (Cbd)
Danone S.A.
Doi Kham Food Products Company, Begränsad
FoodStar Company Limited
General Beverage Co., Ltd.
House Foods Corporation
Ichitan Group PCL
M. Water Co., Ltd.
Malee Group Public Company Limited
Neptune Food & Dryck Co., Ltd.
Nestle S.A.
OsOTSPA Public Company Limited (Osp)
Pepsico, Inkl.
Saha Pathanapibul PCL
Sappe Public Company Limited (SAPPE)
T.C. Pharmaceutical Industries Co., Ltd.
Thai Beverage Public Company Limited
Coca-Cola Company
TIPCO FOODS PCL
Unilever PLC
Uni-President Enterprises Corporation
Yanhee Vitamin Water Co., Ltd.