Romania Perfume Market 2025

Romania’s perfume market demonstrated robust dynamism through 2024 and is projected to continue on its upward trajectory, with a forecasted expansion of USD 263.4 miljon, translating to a compound annual growth rate of approximately 9.1% in the near term. This growth is underpinned by both structural and behavioral shifts in the Romanian consumer landscape, marked by the increasing accessibility of fragrances through diversified retail and e-commerce channels. As physical distribution points proliferate and digital platforms optimize consumer reach, särskilt i stadscentra, the Romanian fragrance sector is entering a more mature and segmented phase of development.

Notably, premium perfume has emerged as a resilient segment despite broader economic volatility, including inflationary headwinds. The category’s sustained volume growth reflects a consumer base that increasingly views fragrance not merely as a luxury, but as a pillar of personal wellbeing and identity. The aspirational value attached to high-end scents continues to attract middle- and upper-income consumers, particularly younger demographics seeking expressions of individuality and confidence enhancement. This psychological dimension of consumption has proven to be a significant stabilizing force for the market, mitigating external macroeconomic pressures.

Strategically, industry players have intensified their focus on product innovation and targeted marketing, with men’s fragrances witnessing notable diversification and promotional emphasis. This has opened fresh demand channels, particularly among first-time buyers and those previously underserved by traditional perfume advertising narratives. At the same time, direct selling remains a critical component of Romania’s fragrance distribution model. Brands leveraging this format retain considerable traction in secondary cities and rural regions, where access to premium retail infrastructure is still developing. These direct-to-consumer strategies have allowed companies to circumvent limitations in physical availability and build intimate brand relationships in less saturated markets.

Providing a holistic view of the Romania perfume market, Denna rapport analyserar historiska prestationer från 2020 till 2024 och projekttrender genom 2030. Det utvärderar marknadsstorlek, tillväxttakt, och viktiga segment, avslöja krafterna som driver förändring i sektorn. Med fokus på produkttyp, prisklass, förpackning och distributionskanal, Rapporten levererar en detaljerad analys för att informera strategisk planering och marknadspositionering.

Marknadssegmentering

The Romania perfume market is structured as follows:
Produkttyp: mäns parfym, kvinnors parfym, unisex parfym
Prisklass: massa, premie
Förpackning: glasflaskor, plastflaskor, andra (kristall, metall, etc.)
Distributionskanal: Skönhet och personlig vårdbutiker, direktförsäljning, e-handel, stormarknader, små livsmedelsaffärer, stormarknad, andra

The segmentation of the Romania perfume market product type, prisklass, förpackning och distributionskanal. Efter produkttyp, Marknaden har mäns parfym, kvinnors parfym, och unisex parfym. Price range segments encompass mass, och premium. The packaging segmentation includes glass bottles, plastflaskor, med flera (kristall, metall, etc.). Distributionskanalsegmentering består av skönhets- och personlig vårdbutiker, direktförsäljning, e-handel, stormarknader, små livsmedelsaffärer, stormarknad, med flera.

Konkurrenslandskap

The perfume market remains highly competitive, with major players including Amway Corporation, Chanel S.A., Coty Inc., Dolce & Gabbana S.R.L., Euroitalia S.R.L., Fragluxe Inc (Cuba), Ge tillbaka Beauty LLC (Gbb), Gr. Sarantis S.A., Hermes International SCA, Inter Parfums Inc., LA RIVE S.A., L’Occitane International S.A., L’Oreal S.A., LVMH måste Hennessy Louis Vuitton SA (Lvmh), Natur & Co, OrifLame Cosmetics S.A., Puig SL, Estee Lauder Companies Inc., Shaneel -gruppen, Unilever PLC and Yves Rocher sa.

The report provides a detailed assessment of prominent companies within the perfume market, spåra deras prestanda från 2020 till 2024. Insikter avslöjar fluktuationer i marknadsandelen, Markera både veteranledare och nya spelare.

Varför köpa den här rapporten?

Obtain precise statistical data and forecasts for the Romania perfume market.
Gain in-depth analysis and forecasts for the key segments of the Romania perfume market: produkttyp, prisklass, förpackning och distributionskanal.
Utveckla regionspecifika strategier och fastställa strategiska prioriteringar baserade på lokaliserad dataanalys.
Gain deep insights into the dynamics of the Romania perfume market.
Identifiera investeringsmöjligheter med hög potential genom att rikta in sig på tillväxtsektorer och nya trender.
Anticipate the future trajectory of the Romania perfume market with informed projections.
Utvärdera det konkurrenskraftiga landskapet för att bestämma den ideala tidpunkten för att dra nytta av marknadsmöjligheterna.
En enda obegränsad användarlicens inom samma organisation, utan extra avgifter för extra användare.

Innehållsförteckning

INNEHÅLLSFÖRTECKNING
Viktiga resultat
Marknadssegmentering
Marknadsöversikt
Romania Perfume Market – Produkttypsanalys
Romania Perfume Market – Prisklassanalys
Romania Perfume Market – Förpackningsanalys
Romania Perfume Market – Distributionskanalanalys
Företagets aktieralys
Amway Corporation
Chanel S.A.
Coty inc.
Dolce & Gabbana S.R.L.
Euroitalia S.R.L.
Fragluxe Inc (Cuba)
Ge tillbaka Beauty LLC (Gbb)
Gr. Sarantis S.A.
Hermes International SCA
…
Makroekonomiska data och prognos
Forskningsmetodik
Ansvarig

Siffror och bord
Table Romania Perfume Market 2020-2030
Chart Romania Perfume Market, Nettotillväxt, 2020-2030
Chart Romania Perfume Market, Tillväxttakt, 2020-2030
Table Romania Perfume Market by Product Type, 2020-2030
Chart Romania Perfume Market by Product Type, CAGR historisk och prognos, 2020-2030
Chart Romania Perfume Market by Product Type, 2020-2030
Table Romania Perfume Market by Price Range, 2020-2030
Chart Romania Perfume Market by Price Range, CAGR historisk och prognos, 2020-2030
Chart Romania Perfume Market by Price Range, 2020-2030
Table Romania Perfume Market by Packaging, 2020-2030
Chart Romania Perfume Market by Packaging, CAGR historisk och prognos, 2020-2030
Chart Romania Perfume Market by Packaging, 2020-2030
Table Romania Perfume Market by Distribution Channel, 2020-2030
Chart Romania Perfume Market by Distribution Channel, CAGR historisk och prognos, 2020-2030
Chart Romania Perfume Market by Distribution Channel, 2020-2030
Table Romania Perfume Market Share (%), av företag, 2020-2024
Chart Romania Perfume Market, av företag, 2024
Table Romania Perfume Market Share (%), av varumärken, 2020-2024
Chart Romania Perfume Market, av varumärken, 2024
Table Romania – Befolkning (Miljoner) och prognos
Table Romania – Konsumentprisindex (KPI) och prognos
Table Romania – Bruttonationalprodukt och prognos
Table Romania Perfume Market: Spendera som en del av BNP (%)
Table Romania Perfume Market: Konsumtion per capita (Befolkning)

Nämnda företag

Amway Corporation
Chanel S.A.
Coty inc.
Dolce & Gabbana S.R.L.
Euroitalia S.R.L.
Fragluxe Inc (Cuba)
Ge tillbaka Beauty LLC (Gbb)
Gr. Sarantis S.A.
Hermes International SCA
Mellan parfymer, Inkl.
LA RIVE S.A.
L’Occitane International S.A.
L’Oreal S.A.
LVMH måste Hennessy Louis Vuitton SA (Lvmh)
Natur & Co
OrifLame Cosmetics S.A.
Puig SL
Estee Lauder Companies Inc..
Shaneel -gruppen
Unilever PLC
Yves Rocher SA