According to the latest research, the hair care products market in Portugal is poised to grow by USD 58.5 million during 2024-2029, progressing at a CAGR of 2.7% during the forecast period. The increasing awareness and focus on personal wellness and self-care among Portugal consumers are boosting the market. As people become more health-conscious, there is a higher demand for premium hair care products that promote scalp health and overall hair vitality. The influence of Scandinavian beauty principles, which emphasize simplicity, natural beauty, and high-quality ingredients, is also playing a significant role in shaping consumer preferences and driving market growth.
Dessutom, the digitalization and expansion of e-commerce are transforming the hair care products market in Portugal. Online platforms provide consumers with easy access to a wide range of products, including niche and international brands. This accessibility, coupled with personalized marketing and the convenience of home delivery, is significantly enhancing consumer purchasing behavior and driving sales in the hair care segment.
The report provides a comprehensive analysis of the Portugal hair care products industry, presenting detailed market data including historical market size, tillväxttakt, and future forecasts. It offers an in-depth examination of various market categories and subcategories, with a particular focus on key factors such as product, pricing, packaging material, och distributionskanal. The insights gained from this evaluation help reveal the growth potential within the hair care products sector.
Marknadssegmentering
The segmentation of the hair care products market in Portugal is outlined below:
Produkt: conditioners, hair colorants, hair loss treatments, perms and relaxants, salon hair care, shampoos, styling agents, andra
Prissättning: massa, premie
Packaging material: flexibel förpackning, glas, metall, stel plast, andra
Distributionskanal: närbutiker, stormarknader och stormarknader, rabatter, små livsmedelsaffärer, Hälso- och skönhetsbutiker, direktförsäljning, e-handel, hair salons, andra
The Portugal hair care products market is segmented on the basis of product, pricing, packaging material, och distributionskanal. On the basis of product, the hair care products market in Portugal has been segmented into conditioners, hair colorants, hair loss treatments, perms and relaxants, salon hair care, shampoos, styling agents, med flera. By pricing, the hair care products market in Portugal has been segmented into mass, och premium. Based on packaging material, the hair care products market in Portugal is categorized into flexible packaging, glas, metall, stel plast, med flera. On the basis of distribution channel, the hair care products market in Portugal has been segmented into convenience stores, stormarknader och stormarknader, rabatter, små livsmedelsaffärer, Hälso- och skönhetsbutiker, direktförsäljning, e-handel, hair salons, med flera.
Konkurrenslandskap
The Portugal hair care products market is highly competitive. The report also includes the profiles of leading companies such as L’Oreal S.A., Procterna & Spelföretag (P&G), Unilever PLC, Henkel AG & Co. Kgaa, Pierre Fabre S.A., Wella AG, Beiersdorf Ag, Stada arzneimittel ag, Kenvue Inc., Grupo Boticario, Laboratorio Edol Produtos Farmaceuticos S.A., Natur & Co, Yves Rocher sa, Rituals Cosmetics Enterprise B.V., OrifLame Cosmetics S.A.
The report offers a comprehensive review of the Portugal hair care products market, focusing on key players’ performance over the 2019-2023 period. The information highlights shifts in market share, identifying both established market leaders and emerging players. Genom att använda dessa data, businesses can enhance their competitive positioning, refining their strategies to better navigate a competitive and evolving market landscape.
Varför köpa den här rapporten?
Obtain precise statistical data and forecasts for the Portugal hair care products market.
Utveckla regionspecifika strategier och fastställa strategiska prioriteringar baserade på lokaliserad dataanalys.
Gain deep insights into the dynamics of the Portugal hair care products market.
Identifiera investeringsmöjligheter med hög potential genom att rikta in sig på tillväxtsektorer och nya trender.
Anticipate the future trajectory of the Portugal hair care products market with informed projections.
Utvärdera det konkurrenskraftiga landskapet för att bestämma den ideala tidpunkten för att dra nytta av marknadsmöjligheterna.
Innehållsförteckning
INNEHÅLLSFÖRTECKNING
Viktiga resultat
Rapportomfång
Forskningsmetodik
Market overviewPortugal hair care products market – produktanalys
Portugal hair care products market – pricing analysis
Portugal hair care products market – packaging material analysis
Portugal hair care products market – distributionskanalanalys
Viktiga aktörer och marknadsandel
– L’Oreal S.A.
– Procterna & Spelföretag (P&G)
– Unilever PLC
– Henkel AG & Co. Kgaa
– Pierre Fabre S.A.
…
Makroekonomiska data och prognos
Ansvarig
Siffror och bord
Table Portugal hair care products market 2019-2029
Chart Portugal hair care products market, nettotillväxt, 2019-2029
Chart Portugal hair care products market, tillväxttakt, 2019-2029
Table Portugal hair care products market by product, 2019-2029
Chart Portugal hair care products market by product, CAGR historisk och prognos, 2019-2029
Chart Portugal hair care products market by product, 2019-2029
Table Portugal hair care products market by pricing, 2019-2029
Chart Portugal hair care products market by pricing, CAGR historisk och prognos, 2019-2029
Chart Portugal hair care products market by pricing, 2019-2029
Table Portugal hair care products market by packaging material, 2019-2029
Chart Portugal hair care products market by packaging material, CAGR historisk och prognos, 2019-2029
Chart Portugal hair care products market by packaging material, 2019-2029
Table Portugal hair care products market by distribution channel, 2019-2029
Chart Portugal hair care products market by distribution channel, CAGR historisk och prognos, 2019-2029
Chart Portugal hair care products market by distribution channel, 2019-2029
Table Portugal hair care products market share (%), av företag, 2019-2023
Chart Portugal hair care products market, av företag, 2023
Table Portugal hair care products market share (%), av varumärken, 2019-2023
Chart Portugal hair care products market, av varumärken, 2023
Table Portugal – befolkning (miljoner) och prognos
Table Portugal – konsumentprisindex (KPI) och prognos
Table Portugal – bruttonationalprodukt och prognos
Table Portugal hair care products market: spendera som en del av BNP (%)
Table Portugal hair care products market: konsumtion per capita (befolkning)