Morocco Alcoholic Beverages Market 2025

Morocco’s alcoholic beverages industry is positioned for strong medium-term growth, with market value projected to increase from USD 3.4 billion in 2025 till USD 4.9 miljarder av 2030, reflecting a compound annual growth rate of 7.54%. This positive outlook is driven by structural demographic and economic trends, combined with a gradual liberalization of consumer behavior in key urban and coastal regions.

The continued expansion of Morocco’s urban centers—particularly along the Atlantic coastline—and the anticipated rebound in international tourism are expected to play a pivotal role in supporting demand. As inbound travel recovers, spending in hotels, barer, and restaurants is likely to increase, reinforcing on-premise consumption across major tourist hubs such as Casablanca, Marrakech, and Agadir. These cities not only benefit from a higher concentration of middle- and upper-income consumers but also exhibit a relatively greater degree of cultural acceptance of alcohol, allowing for broader category development and experimentation.

The premium segment is expected to gain traction, particularly among affluent urban professionals and international visitors seeking quality, provenance, and brand sophistication. Dock, near-term macroeconomic constraints are likely to temper the pace of expansion, especially in the early years of the forecast period. Rising unemployment, inflationary pressure, and declining household incomes are increasing consumer price sensitivity, prompting a shift toward lower-cost offerings, discount formats, and value-oriented private-label brands.

Retailers and producers will need to tailor their strategies accordingly, balancing affordability with aspirational positioning. Successfully navigating this dual-track environment—where both price-conscious and premium consumers coexist—will be essential to capturing growth opportunities and building brand resilience. As Morocco’s consumer base continues to evolve, supported by urbanization and exposure to global trends, the alcoholic beverages industry will need to adopt a segmented, data-informed approach to product development, distribution, and marketing in order to sustain its upward trajectory.

The report delivers a comprehensive dataset on the Morocco alcoholic beverages market, Detaljer om årlig marknadsstorlek och tillväxttakt under de senaste sex åren, Vid sidan av prognoserna genom 2030. Det erbjuder en djupgående undersökning av marknadssegment och underkategorier, med ett särskilt fokus på att utveckla trender efter produkttyp, Förpackningstyp och distributionskanal.

Report Highlights

This report presents a comprehensive dataset detailing the Morocco alcoholic beverages market size from 2020 till 2030, with metrics reported in (Liters/MAD/USD). It includes actual historical data from 2020 till 2024 och framåtriktade prognoser genom 2030, with CAGR analysis provided for both timeframes. The market is segmented by product type, Förpackningstyp och distributionskanal, enabling granular assessment of growth performance. The comparative view of historical versus forecasted growth supports identification of high-potential submarkets and informs evidence-based strategic planning.

Beyond quantitative indicators, the report provides qualitative insights into emerging market dynamics. Drawing on expert interviews and macroeconomic context, it analyzes the underlying causes of market expansion and contraction. Evolving consumer preferences, and environmental regulations are examined as structural forces shaping the competitive landscape. The report also highlights fast-growing sub-segments and untapped innovation-driven opportunities across the value chain.

A competitive benchmarking section tracks market share movements and brand positioning among key players from 2020-2024. The report maps consolidation trends, share shifts, and differentiation strategies, equipping stakeholders with actionable insights for portfolio optimization and long-term planning.

Marknadssegmentering

The Morocco alcoholic beverages market is categorized into the following segments:
Produkttyp - t.ex., öl (lageröl, low and non-alcoholic beer), RTS, sprit (brandy, likör, rom, tequila och mezcal, whiskey, vit sprit, andra), vin (Fäst vin, non alcoholic wine, mousserande vin, fortfarande vin)
Förpackningstyp - t.ex., glasflaskor, metallburkar, paper container, PET bottles, andra
Distributionskanal - t.ex., barer och horeca, närbutiker, Mat- och dryckebutiker, stormarknader, små livsmedelsaffärer, stormarknad, andra

Makroekonomisk & Demografiska indikatorer

Förutom kärnmarknadsdata, Rapporten innehåller viktiga socioekonomiska indikatorer som ger väsentligt sammanhang för att tolka marknadsdynamiken. Dessa inkluderar befolkningstrender, konsumentprisindex (KPI), Bruttonationalprodukt (Bal), per capita (uttryckt i USD), och konsumentutgifter i procent av BNP. Tillsammans, Dessa mätvärden erbjuder en makroekonomisk bakgrund som förbättrar den strategiska relevansen av marknadsstorlekssiffrorna, Att hjälpa intressenter att bättre bedöma efterfrågan på potential och långsiktiga tillväxtmöjligheter.

Konkurrenslandskap: Marknadsandelanalys

Updated market share data for major industry players in Morocco alcoholic beverages market is included in the report, ger en ögonblicksbild av aktuell konkurrensinriktning. Viktiga spelare som omfattas inkluderar:
AB InBev
Bacardi Limited
Carlsberg a/s
Castelgrupp
Chai Andrieux Sarl
Diageo plc
Ebertec SA
GRIGER Distribution SARL
Groupe Kabbaj
N.V Heineken.
Hijos de Rivera, S.A.
KRALSKA Str
La Ferme Rouge SARL
Les Celliers De Meknes SA
Pernod Ricard Group
S.A. Damm
San Miguel Corporation
Slaur Sardet SAS
Somardis S.A.
Swinkels Family Breweries N.V.
United Dutch Breweries B.V.
William Grant & Sons Ltd.

Det här avsnittet hjälper intressenter att utvärdera marknadskoncentrationen, Identifiera partnerskapsmöjligheter, och spårskift i ledarskap.

Varför välja den här rapporten?

Access accurate and up-to-date market size data for the Morocco alcoholic beverages sector.
Obtain granular insights across key segments, inklusive produkttyp, Förpackningstyp och distributionskanal.
Understand the underlying market dynamics through expert-driven analysis of growth drivers, barriers, and structural shifts.
Identify attractive investment areas by tracking fast-growing categories and emerging consumption patterns.
Evaluate the competitive landscape to support timing, positioning, and strategic decision-making.
Includes a single-user enterprise license with no additional fees for internal distribution.

Begär ett redigerat prov för att förhandsgranska datastrukturen och presentationskvaliteten före köp.

Leveranser inkluderar

Professionellt strukturerad PDF -rapport
Full Excel DataBook med siffror för år för år och flerdimensionell segmentering från 2020 till 2030

Innehållsförteckning

INNEHÅLLSFÖRTECKNING
Viktiga resultat
Marknadssegmentering
Marknadsöversikt
Morocco Alcoholic Beverages Market – Produkttypsanalys
Morocco Alcoholic Beverages Market – Analys av förpackningstyp
Morocco Alcoholic Beverages Market – Distributionskanalanalys
Företagets aktieralys
AB InBev
Bacardi Limited
Carlsberg a/s
Castelgrupp
Chai Andrieux Sarl
Diageo plc
Ebertec SA
GRIGER Distribution SARL
Groupe Kabbaj
…
Makroekonomiska data och prognos
Forskningsmetodik
Ansvarig

Siffror och bord
Table Morocco Alcoholic Beverages Market 2020-2030
Chart Morocco Alcoholic Beverages Market, Nettotillväxt, 2020-2030
Chart Morocco Alcoholic Beverages Market, Tillväxttakt, 2020-2030
Table Morocco Alcoholic Beverages Market by Product Type, 2020-2030
Chart Morocco Alcoholic Beverages Market by Product Type, CAGR historisk och prognos, 2020-2030
Chart Morocco Alcoholic Beverages Market by Product Type, 2020-2030
Table Morocco Alcoholic Beverages Market by Packaging Type, 2020-2030
Chart Morocco Alcoholic Beverages Market by Packaging Type, CAGR historisk och prognos, 2020-2030
Chart Morocco Alcoholic Beverages Market by Packaging Type, 2020-2030
Table Morocco Alcoholic Beverages Market by Distribution Channel, 2020-2030
Chart Morocco Alcoholic Beverages Market by Distribution Channel, CAGR historisk och prognos, 2020-2030
Chart Morocco Alcoholic Beverages Market by Distribution Channel, 2020-2030
Table Morocco Alcoholic Beverages Market Share (%), av företag, 2020-2024
Chart Morocco Alcoholic Beverages Market, av företag, 2024
Table Morocco Alcoholic Beverages Market Share (%), av varumärken, 2020-2024
Chart Morocco Alcoholic Beverages Market, av varumärken, 2024
Bordsmarocko – Befolkning (Miljoner) och prognos
Bordsmarocko – Konsumentprisindex (KPI) och prognos
Bordsmarocko – Bruttonationalprodukt och prognos
Table Morocco Alcoholic Beverages Market: Spendera som en del av BNP (%)
Table Morocco Alcoholic Beverages Market: Konsumtion per capita (Befolkning)