Denmark Alcoholic Beverages Market 2025

The Danish alcoholic beverages market is projected to grow from USD 8.3 billion in 2025 till USD 9.3 miljarder av 2030, reflecting a compound annual growth rate of 2.3%. While headline growth remains positive, the underlying market dynamics indicate a divergence between value and volume, as overall consumption volumes are expected to decline over the forecast period. This trend is particularly pronounced among younger consumers, who are increasingly moderating their alcohol intake or opting for complete abstention, influenced by a strong and growing emphasis on personal health, wellness, and balanced lifestyles.

Health considerations are becoming a defining factor in shaping consumer preferences across demographic segments. The shift toward cleaner, more transparent consumption has amplified demand for products that align with values such as sustainability, natural sourcing, and reduced or zero alcohol content. In response, the market is witnessing a gradual but significant expansion in non-alcoholic alternatives, including alcohol-free beer, sprit, och vin. These products are no longer seen as niche but as essential components of modern beverage portfolios.

Samtidigt, premiumization is contributing to value growth as consumers who choose to drink increasingly seek higher-quality, differentiated offerings. This includes craft products, organic formulations, and innovations in flavor and format that elevate the consumption experience. Dock, despite this upward movement in the high-end segment, affordability remains a key purchasing driver. Price-sensitive consumers continue to respond strongly to multi-pack promotions and price-based incentives, making competitive pricing and promotional agility critical to defending volume share.

Looking ahead, sustained growth in Denmark’s alcoholic beverage market will depend on the industry’s ability to navigate a dual-track environment: on one end, catering to a health-conscious, values-driven segment through innovation and premium offerings; on the other, maintaining broad market relevance through affordability, accessibility, and consumer-centric retail strategies. Success will increasingly hinge on portfolio diversification, alignment with emerging lifestyle trends, and the ability to balance quality with value in a mature and discerning market.

This report provides a comprehensive analysis of the Denmark alcoholic beverages market, kombinera historiska data från 2020 till 2024 med framåtriktade prognoser genom 2030. Den undersöker marknadsstorlek, tillväxttakt, och viktiga trender, erbjuder ett detaljerat perspektiv på branschens utveckling. Analysen är strukturerad över kritiska dimensioner, inklusive produkttyp, Förpackningstyp och distributionskanal, vilket gör det möjligt för intressenter att identifiera möjligheter och fatta informerade strategiska beslut.

Report Highlights

This report provides a detailed assessment of the Denmark alcoholic beverages market, including historical data and forward-looking projections through 2030. It breaks down the industry by product type, Förpackningstyp och distributionskanal, with compound annual growth rates (CAGRs) for both past performance and forecast periods. By analyzing growth trajectories, the study pinpoints high-opportunity segments to inform strategic investments.

Also included in the report is an analysis of the market’s underlying trends and drivers. Informed by executive-level interviews and verified macro-level data, this section explores the fundamental shifts influencing demand and competition. It outlines how changes in innovation cycles, and consumer expectations have affected recent developments, while pointing to segments with the greatest forward momentum and associated risks.

The report also delivers a comprehensive evaluation of market share changes and core brand performance among leading players from 2020 till 2024. It reveals competitive dynamics and trends in market concentration, providing granular market share comparisons and trend analyses. This equips users to better understand competitive advantages and challenges, thereby informing differentiated market strategies and investment decisions with robust empirical evidence.

Marknadssegmentering

The segmentation of the Denmark alcoholic beverages market is outlined below:
Produkttyp - t.ex., öl (dark beer, lageröl, low and non-alcoholic beer, stout), cider and perry, RTS (non-alcoholic RTDs, spirit-based RTDs), sprit (brandy, likör, non alcoholic spirits, rom, tequila och mezcal, whiskey, vit sprit, andra), vin (Fäst vin, non alcoholic wine, icke-druvvin, mousserande vin, fortfarande vin)
Förpackningstyp - t.ex., glasflaskor, metallburkar, paper container, PET bottles, andra
Distributionskanal - t.ex., barer och horeca, närbutiker, rabatter, e-handel, Mat- och dryckebutiker, prognoser, stormarknader, små livsmedelsaffärer, stormarknad, andra

Makroekonomisk & Demografiska indikatorer

Förutom kärnmarknadsdata, Rapporten innehåller viktiga socioekonomiska indikatorer som ger väsentligt sammanhang för att tolka marknadsdynamiken. Dessa inkluderar befolkningstrender, konsumentprisindex (KPI), Bruttonationalprodukt (Bal), per capita (uttryckt i USD), och konsumentutgifter i procent av BNP. Tillsammans, Dessa mätvärden erbjuder en makroekonomisk bakgrund som förbättrar den strategiska relevansen av marknadsstorlekssiffrorna, Att hjälpa intressenter att bättre bedöma efterfrågan på potential och långsiktiga tillväxtmöjligheter.

Konkurrenslandskap: Marknadsandelanalys

Market share analysis is included for the alcoholic beverages industry in Denmark, shedding light on the relative scale and market presence of major firms. Leading companies include:
AB InBev
Accolade Wines Limited
Amka Danmark A/S
Anora Group Oyj
Bacardi Limited
Bryggeriet Vestfyen A/S
Carlsberg a/s
Carlyle Group Inc.
Casella viner pty. Ltd.
Castelgrupp
Compania cavercerias Unidas S.A.
Davide Campari-Milan N.V.
Diageo plc
Dr. Augusti oetker
E. & J. Gallo vingård
Harboes Brewery A/S.
N.V Heineken.
Jose Maria Da Fonseca Vinhos S.A.
KWV Holdings Ltd.
LVMH måste Hennessy Louis Vuitton SA (Lvmh)
Miguel Torres S.A.
Pernod Ricard Group
Royal Unitrew a/s
S.A. Vina Santa Rita
Spier Holdings
Taster Wine A/S
Edrington Group Limited
Treasury Wine Estates Limited
Vina Concha y Toro S.A.
Vina Montgras
Vina Undurraga S.A.
Vinos de los Herederos del Marques de Riscal SA
William Grant & Sons Ltd.
Winecorp SA

Det här avsnittet hjälper intressenter att utvärdera marknadskoncentrationen, Identifiera partnerskapsmöjligheter, och spårskift i ledarskap.

Varför välja den här rapporten?

Access accurate and up-to-date market size data for the Denmark alcoholic beverages sector.
Obtain granular insights across key segments, inklusive produkttyp, Förpackningstyp och distributionskanal.
Understand the underlying market dynamics through expert-driven analysis of growth drivers, barriers, and structural shifts.
Identify attractive investment areas by tracking fast-growing categories and emerging consumption patterns.
Evaluate the competitive landscape to support timing, positioning, and strategic decision-making.
Includes a single-user enterprise license with no additional fees for internal distribution.

Begär ett redigerat prov för att förhandsgranska datastrukturen och presentationskvaliteten före köp.

Leveranser inkluderar

Professionellt strukturerad PDF -rapport
Full Excel DataBook med siffror för år för år och flerdimensionell segmentering från 2020 till 2030

Innehållsförteckning

INNEHÅLLSFÖRTECKNING
Viktiga resultat
Marknadssegmentering
Marknadsöversikt
Denmark Alcoholic Beverages Market – Produkttypsanalys
Denmark Alcoholic Beverages Market – Analys av förpackningstyp
Denmark Alcoholic Beverages Market – Distributionskanalanalys
Företagets aktieralys
AB InBev
Accolade Wines Limited
Amka Danmark A/S
Anora Group Oyj
Bacardi Limited
Bryggeriet Vestfyen A/S
Carlsberg a/s
Carlyle Group Inc.
Casella viner pty. Ltd.
…
Makroekonomiska data och prognos
Forskningsmetodik
Ansvarig

Siffror och bord
Table Denmark Alcoholic Beverages Market 2020-2030
Chart Denmark Alcoholic Beverages Market, Nettotillväxt, 2020-2030
Chart Denmark Alcoholic Beverages Market, Tillväxttakt, 2020-2030
Table Denmark Alcoholic Beverages Market by Product Type, 2020-2030
Chart Denmark Alcoholic Beverages Market by Product Type, CAGR historisk och prognos, 2020-2030
Chart Denmark Alcoholic Beverages Market by Product Type, 2020-2030
Table Denmark Alcoholic Beverages Market by Packaging Type, 2020-2030
Chart Denmark Alcoholic Beverages Market by Packaging Type, CAGR historisk och prognos, 2020-2030
Chart Denmark Alcoholic Beverages Market by Packaging Type, 2020-2030
Table Denmark Alcoholic Beverages Market by Distribution Channel, 2020-2030
Chart Denmark Alcoholic Beverages Market by Distribution Channel, CAGR historisk och prognos, 2020-2030
Chart Denmark Alcoholic Beverages Market by Distribution Channel, 2020-2030
Table Denmark Alcoholic Beverages Market Share (%), av företag, 2020-2024
Chart Denmark Alcoholic Beverages Market, av företag, 2024
Table Denmark Alcoholic Beverages Market Share (%), av varumärken, 2020-2024
Chart Denmark Alcoholic Beverages Market, av varumärken, 2024
Bordsdanmark – Befolkning (Miljoner) och prognos
Bordsdanmark – Konsumentprisindex (KPI) och prognos
Bordsdanmark – Bruttonationalprodukt och prognos
Table Denmark Alcoholic Beverages Market: Spendera som en del av BNP (%)
Table Denmark Alcoholic Beverages Market: Konsumtion per capita (Befolkning)