According to the latest data, the market size of the hair care products industry in Nigeria is expected to rise by USD 356.2 million with a CAGR of 15.5% by the end of 2029. One of the primary driving factors is the increasing awareness and importance of personal grooming and hygiene among Nigeria consumers. As the population becomes more conscious of their appearance and well-being, there is a growing demand for a wide range of hair care products, from basic shampoos and conditioners to specialized treatments for issues such as dandruff, hair fall, and scalp health. This trend is particularly noticeable among the younger demographic and urban residents, who are more exposed to global beauty trends and standards.
Another significant driver is the rising disposable incomes and improving economic conditions in Nigeria. As more consumers have greater spending power, there is an increased willingness to invest in higher-quality and premium hair care products. This economic uplift allows for a shift from basic, mass-market products to more specialized solutions that cater to specific hair care needs, such as anti-hair fall treatments and hair nourishment products. The expanding middle class plays a crucial role in this shift, driving demand for products that offer enhanced benefits and superior quality.
The report offers a comprehensive evaluation of the Nigeria hair care products market, Представление важных данных об историческом размере рынка, модели роста, и будущие прогнозы. Он обеспечивает тщательную разбивку сегментов рынка и подсегментов, С акцентом на ключевые переменные, такие как продукт, ценообразование, упаковочный материал, и канал распределения. This comprehensive evaluation aids in identifying the growth potential within the hair care products industry.
Сегментация рынка
The hair care products market in Nigeria is classified into the following segments:
Продукт: кондиционеры, КОЛИНАЛЫ, лечение выпадения волос, Печаны и релаксанты, Салоновый уход за волосами, шампуни, Стильские агенты, другие
Ценообразование: масса, премиум
Упаковочный материал: Гибкая упаковка, стекло, металл, Жесткие пластики, другие
Распределительный канал: круглосуточные магазины, Супермаркеты и гипермаркеты, Маленькие продуктовые магазины, магазины здоровья и красоты, Прямые продажи, Электронная коммерция, парикмахерские, другие
The Nigeria hair care products market is segmented on the basis of product, ценообразование, упаковочный материал, и канал распределения. Based on product, the hair care products market in Nigeria is categorized into conditioners, КОЛИНАЛЫ, лечение выпадения волос, Печаны и релаксанты, Салоновый уход за волосами, шампуни, Стильские агенты, и другие. On the basis of pricing, the hair care products market in Nigeria has been segmented into mass, и премиум. By packaging material, the hair care products market in Nigeria has been segmented into flexible packaging, стекло, металл, Жесткие пластики, и другие. На основании канала распределения, the hair care products market in Nigeria is also categorized into convenience stores, Супермаркеты и гипермаркеты, Маленькие продуктовые магазины, магазины здоровья и красоты, Прямые продажи, Электронная коммерция, парикмахерские, и другие.
Конкурентная ландшафт
The Nigeria hair care products market is highly competitive. The prominent players operating in the Nigeria hair care products market include Franemm Industries Limited, N.N. FEMS Industries Ltd., L’Oreal S.A., SoulMate Industries Limited, Godrej Group, Dabur India Limited, Edysmart Nigeria Limited, Revlon Inc., Zenon Laboratories and Chemical Industries Limited, Проктер & Gamble Company (П&Глин), Colgate-Palmolive Company, Unilever Plc, Dr Miracle’s Inc., El-Hazy Glittas Limited, Yduona Cosmetics Company, Dubas’n’Ches Commodity Company Limited, Luster Products Inc., McBride plc, Hoyu Co. ООО, Oriflame Cosmetics S.A., Kenvue Inc., Henkel Ag & Сопутствующий. KGAA, House Of Cheatham Inc., Recare Limited (Natures Gentle Touch), PZ Cussons Plc.
The report presents a detailed analysis of the Nigeria hair care products market, focusing on the performance of major companies between 2019 и 2023. The data offers valuable insights into market share fluctuations, identifying established leaders and the ascent of new entrants. Such information provides companies with the tools needed to enhance their strategic positioning and remain competitive, even as market conditions evolve.
Зачем покупать этот отчет?
Obtain precise statistical data and forecasts for the Nigeria hair care products market.
Разработать стратегии, специфичные для региона, и установить стратегические приоритеты на основе локализованного анализа данных.
Gain deep insights into the dynamics of the Nigeria hair care products market.
Определите инвестиционные возможности с высоким потенциалом путем нацеливания секторов роста и новых тенденций.
Anticipate the future trajectory of the Nigeria hair care products market with informed projections.
Оценить конкурентную среду, чтобы определить идеальное время для использования рыночных возможностей.
Оглавление
ОГЛАВЛЕНИЕ
Ключевые выводы
Отчет о сфере
Методология исследования
Market overviewNigeria hair care products market – Анализ продукта
Nigeria hair care products market – Анализ ценообразования
Nigeria hair care products market – Анализ упаковочного материала
Nigeria hair care products market – Анализ канала распределения
Ключевые игроки и доля рынка
– Franemm Industries Limited
– N.N. FEMS Industries Ltd.
– L'Oreal S.A..
– SoulMate Industries Limited
– Godrej Group
…
Макроэкономические данные и прогноз
Отказ от ответственности
Цифры и таблицы
Table Nigeria hair care products market 2019-2029
Chart Nigeria hair care products market, Чистый рост, 2019-2029
Chart Nigeria hair care products market, темпы роста, 2019-2029
Table Nigeria hair care products market by product, 2019-2029
Chart Nigeria hair care products market by product, Исторический и прогноз, 2019-2029
Chart Nigeria hair care products market by product, 2019-2029
Table Nigeria hair care products market by pricing, 2019-2029
Chart Nigeria hair care products market by pricing, Исторический и прогноз, 2019-2029
Chart Nigeria hair care products market by pricing, 2019-2029
Table Nigeria hair care products market by packaging material, 2019-2029
Chart Nigeria hair care products market by packaging material, Исторический и прогноз, 2019-2029
Chart Nigeria hair care products market by packaging material, 2019-2029
Table Nigeria hair care products market by distribution channel, 2019-2029
Chart Nigeria hair care products market by distribution channel, Исторический и прогноз, 2019-2029
Chart Nigeria hair care products market by distribution channel, 2019-2029
Table Nigeria hair care products market share (%), компаниями, 2019-2023
Chart Nigeria hair care products market, компаниями, 2023
Table Nigeria hair care products market share (%), брендами, 2019-2023
Chart Nigeria hair care products market, брендами, 2023
Table Nigeria – население (миллионы) и прогноз
Table Nigeria – Индекс потребительских цен (Точка) и прогноз
Table Nigeria – валовой внутренний продукт и прогноз
Table Nigeria hair care products market: потратить как доля ВВП (%)
Table Nigeria hair care products market: потребление на душу населения (население)