Vietnam Wine Market 2025

A surge in demand is expected to drive the Vietnam wine market upward, with an estimated growth of USD 300.5 million and a CAGR approaching 10.8% through 2030. Vietnam’s wine market is on an upward trajectory, driven by an expanding middle class and increasing urbanization. Rising disposable incomes are enabling consumers to explore wine as an alternative to traditional alcoholic beverages, especially in urban areas. The growing popularity of wine in the food and beverage industry, paired with an increasing interest in wine pairings with Vietnamese cuisine, is helping to establish wine as a mainstream beverage. Additionally, the growth of wine retail channels and e-commerce platforms is improving accessibility to a wider selection of wines.

Providing a holistic view of the Vietnam wine market, this report analyzes historical performance from 2020 to 2024 and projects trends through 2030. It evaluates market size, growth rates, and key segments, uncovering the forces driving change in the sector. With a focus on product type, pricing, packaging and distribution channel, the report delivers a detailed analysis to inform strategic planning and market positioning.

Market Segmentation

The Vietnam wine market is structured as follows:
Product type: non-grape wine, sparkling wine, still wine (still red wine, still white wine)
Pricing: mass, mid-priced, premium
Packaging: glass, metal, others
Distribution channel: supermarkets and hypermarkets, food and drinks stores, grocery stores, bars and HoReCa, e-commerce, others

The wine market in the Vietnam is segmented by product type, pricing, packaging and distribution channel. The market is classified by product type into non-grape wine, sparkling wine, and still wine (still red wine, still white wine). Pricing segments are divided into mass, mid-priced, and premium. Packaging segments consist of glass, metal, and others. Distribution channel segmentation includes supermarkets and hypermarkets, food and drinks stores, grocery stores, bars and HoReCa, e-commerce, and others.

Competitive Landscape

The wine market is dominated by key players, including Treasury Wine Estates Limited, Thang Long Wine JSC, Pernod Ricard Group, Les Grands Chais De France, Lamdong Foodstuffs Joint Stock Company, Baron Philippe de Rothschild S.A. and Accolade Wines Limited. The report provides a detailed assessment of prominent companies within the wine market, tracking their performance from 2020 to 2024. Insights reveal fluctuations in market share, highlighting both veteran leaders and emerging players.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Vietnam wine market.
Gain in-depth analysis and forecasts for the key segments of the Vietnam wine market: product type, pricing, packaging and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Vietnam wine market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Vietnam wine market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Vietnam Wine Market – Product Type Analysis
Vietnam Wine Market – Pricing Analysis
Vietnam Wine Market – Packaging Analysis
Vietnam Wine Market – Distribution Channel Analysis
Company Shares Analysis
Treasury Wine Estates Limited
Thang Long Wine JSC
Pernod Ricard Group
Les Grands Chais De France
Lamdong Foodstuffs Joint Stock Company
Baron Philippe de Rothschild S.A.
Accolade Wines Limited
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Vietnam Wine Market 2020-2030
Chart Vietnam Wine Market, Net Growth, 2020-2030
Chart Vietnam Wine Market, Growth Rates, 2020-2030
Table Vietnam Wine Market by Product Type, 2020-2030
Chart Vietnam Wine Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Vietnam Wine Market by Product Type, 2020-2030
Table Vietnam Wine Market by Pricing, 2020-2030
Chart Vietnam Wine Market by Pricing, CAGR Historic and Forecast, 2020-2030
Chart Vietnam Wine Market by Pricing, 2020-2030
Table Vietnam Wine Market by Packaging, 2020-2030
Chart Vietnam Wine Market by Packaging, CAGR Historic and Forecast, 2020-2030
Chart Vietnam Wine Market by Packaging, 2020-2030
Table Vietnam Wine Market by Distribution Channel, 2020-2030
Chart Vietnam Wine Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Vietnam Wine Market by Distribution Channel, 2020-2030
Table Vietnam Wine Market Share (%), by Companies, 2020-2024
Chart Vietnam Wine Market, by Companies, 2024
Table Vietnam Wine Market Share (%), by Brands, 2020-2024
Chart Vietnam Wine Market, by Brands, 2024
Table Vietnam – Population (Millions) and Forecast
Table Vietnam – Consumer Price Index (CPI) and Forecast
Table Vietnam – Gross Domestic Product and Forecast
Table Vietnam Wine Market: Spend as a Proportion of GDP (%)
Table Vietnam Wine Market: Consumption per Capita (Population)

Companies Mentioned

Treasury Wine Estates Limited
Thang Long Wine JSC
Pernod Ricard Group
Les Grands Chais De France
Lamdong Foodstuffs Joint Stock Company
Baron Philippe de Rothschild S.A.
Accolade Wines Limited