Market Overview
The wine market in Thailand is projected to expand from USD 1.7 billion in 2025 to USD 2.2 billion by 2030, registering a compound annual growth rate of 5.73%. The outlook is being lifted by a combination of tax relief, tourism recovery and rising urban interest in wine. Lower excise rates and reduced taxes on nightlife venues have supported on-trade demand, while middle-class consumers in major cities are becoming more open to wine as part of dining and social occasions. Thailand remains a beer- and spirits-led market, but wine is gaining ground where consumers associate it with status, food pairing and a more refined drinking experience.
Local producers are becoming more credible participants in the market. Thailand is not traditionally seen as a wine-producing country, yet domestic wineries have adapted viticulture and winemaking practices to local conditions and are using tropical terroir as a point of differentiation. Affordable local brands provide reach, while higher-quality domestic wines help build confidence in the category. This local base matters because imported wine is likely to grow as consumers seek perceived authenticity and quality, but domestic producers can defend relevance by combining price accessibility, distribution and Thai identity.
The product mix is likely to become more varied. Red wine remains the most familiar and widely available choice, but white wine and sparkling formats are better aligned with experimentation, warm weather and younger legal-drinking-age consumers seeking novel experiences. On-trade venues should play a larger role than off-trade in shaping these shifts, especially through food pairings, wine bars and specialist restaurants. Competition from craft beer, craft spirits and cider will remain intense, so wine needs to be positioned around occasions where it has a clear advantage rather than as a general-purpose alcoholic drink.
Health and sustainability could add new layers of value, although from a low base. Interest in moderate drinking, lower-alcohol options and non-alcoholic wines may grow as consumers pay closer attention to wellness, while organic wines and sustainable packaging can appeal to environmentally aware buyers. Supermarkets will remain important because they combine urban reach, broad assortment and access to higher-income shoppers, but convenience stores and on-trade venues are becoming more relevant for younger consumers. The winners will be brands that can make wine feel accessible, locally relevant and suited to Thailand’s dining, tourism and urban lifestyle economy.
Delivering a data-driven perspective on the Thailand wine market, the report details historical performance over the past six years and projects future trends through 2030. It delves into market segmentation, analyzing developments across product type, packaging type and distribution channel.
What’s Inside the Report
Providing a forward-looking view of the Thailand wine market, this report presents size estimates from 2020 to 2030, with figures in (Liters/THB/USD). Historical data and projections through 2030 are supplemented with CAGR metrics to reveal both past momentum and future trajectory. Key segmentation areas – product type, packaging type and distribution channel – highlight where growth is accelerating. The analysis is tailored to inform capital deployment, market expansion, and competitive positioning.
Beyond quantitative indicators, the report provides qualitative insights into emerging market dynamics. Drawing on expert interviews and macroeconomic context, it analyzes the underlying causes of market expansion and contraction. Evolving consumer preferences, and environmental regulations are examined as structural forces shaping the competitive landscape. The report also highlights fast-growing sub-segments and untapped innovation-driven opportunities across the value chain.
Furthermore, the report delivers a rigorous competitive assessment, tracking market share movements and brand performance among industry participants from 2020 onward. It highlights evolving competitive dynamics, consolidation trends, and granular share shifts, empowering stakeholders to benchmark performance and refine differentiation strategies. These evidence-based insights support targeted investment prioritization and long-term strategic planning.
Market Segmentation
The Thailand wine market is categorized into the following segments:
Product type – e.g., fortified wine, non-grape wine, sparkling wine (champagne, others), still wine (still red wine, still rosé wine, still white wine), wine-based RTDs
Packaging type – e.g., glass jars and bottles, paper containers
Distribution channel – e.g., bars and HoReCa, convenience stores, hypermarkets, liquor/tobacco shops, small grocery stores, supermarkets, others
Macroeconomic & Demographic Indicators
In addition to core market data, the report incorporates key socio-economic indicators that provide essential context for interpreting market dynamics. These include population trends, the Consumer Price Index (CPI), Gross Domestic Product (GDP), per capita consumption (expressed in USD), and consumer spending as a percentage of GDP. Together, these metrics offer a macroeconomic backdrop that enhances the strategic relevance of the market size figures, helping stakeholders better assess demand potential and long-term growth opportunities.
Competitive Landscape: Market Share Analysis
Market share insights presented in this report illustrate the evolving competitive landscape of the wine sector in Thailand, with data on top-performing brands and consolidation trends. Key market participants include: Accolade Wines Limited, Ambrose Wine Limited, Bacardi Limited, C.P.K. PLantation Co., Ltd., Canevel Spumanti S.p.a, Granmonte Co., Ltd., Hakutsuru Sake Brewing Co., Ltd., LVMH Moet Hennessy Louis Vuitton SA (LVMH), PB Valley Khao Yai Winery, Pernod Ricard Group, Siam Winery Co., Ltd., Societe Jacques Bollinger S.A., Tatsuuma-Honke Brewing Co., Ltd., Treasury Wine Estates Limited, Wine & Spirit Trading Co., Ltd., etc.
This report provides market share data for leading players in the overall wine market, as well as in key segments including wine, fortified wine, sparkling wine and still wine.
Market share analysis covered in the report:
Thailand wine market share
Thailand fortified wine market share
Thailand sparkling wine market share
Thailand still wine market share
Why Choose This Report?
Designed as a data-rich strategic snapshot, the report delivers timely and reliable intelligence to support decisions across market entry, investment evaluation, supply chain planning, and competitive benchmarking. Whether you’re an investor, manufacturer, distributor, or consultant, this report delivers actionable value.
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Deliverables Include
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030
Table of Contents
TABLE OF CONTENTS
Market Segmentation
Market Overview
Thailand Wine Market – Product Type Analysis
Thailand Wine Market – Packaging Type Analysis
Thailand Wine Market – Distribution Channel Analysis
Company/Brand Shares Analysis
Accolade Wines Limited
Ambrose Wine Limited
Bacardi Limited
C.P.K. PLantation Co., Ltd.
Canevel Spumanti S.p.a
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Thailand Wine Market 2020-2030
Chart Thailand Wine Market, Net Growth, 2020-2030
Chart Thailand Wine Market, Growth Rates, 2020-2030
Table Thailand Wine Market by Product Type, 2020-2030
Chart Thailand Wine Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Thailand Wine Market by Product Type, 2020-2030
Table Thailand Wine Market by Packaging Type, 2020-2030
Chart Thailand Wine Market by Packaging Type, CAGR Historic and Forecast, 2020-2030
Chart Thailand Wine Market by Packaging Type, 2020-2030
Table Thailand Wine Market by Distribution Channel, 2020-2030
Chart Thailand Wine Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Thailand Wine Market by Distribution Channel, 2020-2030
Table Thailand Wine Market Share (%), by Companies, 2020-2024
Chart Thailand Wine Market, by Companies, 2024
Table Thailand Wine Market Share (%), by Brands, 2020-2024
Chart Thailand Wine Market, by Brands, 2024
Table Thailand – Population (Millions) and Forecast
Table Thailand – Consumer Price Index (CPI) and Forecast
Table Thailand – Gross Domestic Product and Forecast
Table Thailand Wine Market: Spend as a Proportion of GDP (%)
Table Thailand Wine Market: Consumption per Capita (Population)
Companies Mentioned
Key industry players examined in this Thailand Wine market analysis comprise:
Accolade Wines Limited
Ambrose Wine Limited
Bacardi Limited
C.P.K. PLantation Co., Ltd.
Canevel Spumanti S.p.a
Granmonte Co., Ltd.
Hakutsuru Sake Brewing Co., Ltd.
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
PB Valley Khao Yai Winery
Pernod Ricard Group
Siam Winery Co., Ltd.
Societe Jacques Bollinger S.A.
Tatsuuma-Honke Brewing Co., Ltd.
Treasury Wine Estates Limited
Wine & Spirit Trading Co., Ltd.
