Market Overview
From a base of USD 11.8 billion in 2025, the wine market in Australasia is forecast to hit USD 15.6 billion by 2030, charting a compound annual growth rate of 5.69%. The regional outlook is positive in value terms, but the demand base is being reshaped by weaker drinking frequency, health-led moderation and pressure on discretionary spending. Wine remains culturally embedded across the region, yet it is no longer insulated from consumers rethinking alcohol, price and occasion. Growth will depend less on simply selling more traditional still wine and more on making the category relevant to consumers who want lighter, more purposeful and better-justified drinking experiences.
Moderation is becoming the clearest regional growth theme. Low- and non-alcoholic wine is moving from niche experimentation toward a more credible innovation platform, supported by better production technology, supermarket availability and consumer interest in wellbeing. This is especially important in a region where younger legal-drinking-age adults are less loyal to wine than older generations and where beer, RTDs and other drinks compete more effectively on convenience and flavor variety. Producers that can deliver lighter alternatives without sacrificing taste or the social role of wine will have a stronger chance of rebuilding relevance.
Premiumization remains possible, but it has to work harder. Sparkling wine, rosé, spritz-related formats and occasion-led bottles are benefiting from celebrations, gifting and social media-friendly drinking moments, while New Zealand’s regional identity and Australia’s investment in premium winemaking capacity reinforce the region’s quality credentials. Consumers are still willing to pay for provenance, sustainability and distinctive styles, but cost pressure means value has to be clear. The strongest premium offers will be those that connect quality with a specific reason to buy: a celebration, a food pairing, a lighter lifestyle choice or a credible environmental story.
Supply resilience and sustainability will matter more in the region’s next phase. Climate volatility, harvest disruption and production costs are making vineyard management and operational efficiency more strategic, while consumers are paying closer attention to organic, biodynamic, carbon-conscious and sustainable packaging claims. Retail will remain central, with supermarkets and specialist stores anchoring availability and e-commerce adding convenience through delivery, loyalty programs and click-and-collect. Australasia’s wine market is therefore shifting from a volume-led culture to a more segmented model built around moderation, quality cues, sustainability and occasion-based consumption.
Focused on delivering actionable insights, this report explores the Australasia wine market, analyzing historical performance from 2020 onward and providing forecasts up to 2030. It assesses market size, growth dynamics, and segment-specific trends, highlighting the factors driving change in the industry. By breaking down the market into product type, packaging type, distribution channel and country, the report equips decision-makers with a clear understanding of the competitive landscape and growth potential.
What’s Inside the Report
This report compiles reliable and actionable data on Australasia wine market size trends spanning 2020 to 2030. Presented in (Liters/USD), it features validated historical values alongside robust forecasts through 2030, with CAGR included for both periods. Market segmentation includes product type, packaging type, distribution channel and country. The format is designed to facilitate comparative analysis and pinpoint high-growth opportunities, supporting strategic insight generation and market entry evaluation.
In addition to granular market metrics, the report captures the broader structural shifts that define the industry’s trajectory. Using proprietary analysis and cross-referenced economic indicators, it maps the interaction between innovations, policy, and consumption patterns. This enables strategic foresight into future growth zones, disruption risk, and innovation-led differentiation, especially within product-focused and region-specific segments.
A competitive benchmarking section tracks market share movements and brand positioning among key players from 2020 onward. The report maps consolidation trends, share shifts, and differentiation strategies, equipping stakeholders with actionable insights for portfolio optimization and long-term planning.
Market Segmentation
The Australasia wine market is classified into the following segments:
Product type – e.g., fortified wine (port, sherry, vermouth, others), non alcoholic wine, non-grape wine, sparkling wine (champagne, others), still wine (still red wine, still rosé wine, still white wine), wine-based RTDs
Packaging type – e.g., carton bottles, flexible packaging, glass jars and bottles, metal cans and bottles, paper containers
Distribution channel – e.g., bars and HoReCa, discounters, e-commerce, liquor/tobacco shops, small grocery stores, supermarkets, others
Country – e.g., Australia, New Zealand
Macroeconomic & Demographic Indicators
Supporting context includes:
Total population
Consumer Price Index (CPI)
Gross Domestic Product (GDP)
Per capita consumption
Consumer spending as a percentage of GDP
These variables enhance understanding of consumption potential and macroeconomic trends affecting the market.
Competitive Landscape: Market Share Analysis
Updated market share data for major industry players in Australasia wine market is included in the report, providing a snapshot of current competitive alignment. Key players covered include: Accolade Wines Limited, Angove’s Pty. Ltd., Australian Vintage Limited, Barbadillo Group, Brown Brothers Milawa Vineyards Pty Ltd., Casella Wines Pty. Ltd., Constellation Brands, Inc., Country Ltd., Davide Campari-Milano N.V., De Bortoli Wines Pty Ltd, Delegat Group Limited, Europeenne de Participations Industrielles (EPI) SAS, Giesen Group Ltd., Jansz Tasmania Wines Ltd, Kirin Holdings Co., Ltd., LVMH Moet Hennessy Louis Vuitton SA (LVMH), McWilliam’s Wines Pty Ltd., Pernod Ricard Group, Sogrape Group, Sutton Group Holdings Limited, Symington Family Estates Vinhos SA, The Fladgate Partnership – Vinhos, S.A., Treasury Wine Estates Limited, Villa Maria Estate Limited, Warburn Estate Pty Ltd, Wither Hills Vineyards Marlborough Ltd., etc.
This section helps stakeholders evaluate market concentration, identify partnership opportunities, and track shifts in leadership.
Why Choose This Report?
Designed as a concise, data-rich market snapshot, this report is ideal for stakeholders seeking timely, reliable, and strategic insights. Whether you’re an investor, operator, consultant, or supplier, the data-driven structure supports confident, evidence-based decision-making.
Request a redacted sample to preview the data structure and presentation quality before purchase.
Deliverables Include
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030
Table of Contents
TABLE OF CONTENTS
Market Segmentation
Market Overview
Australasia Wine Market – Product Type Analysis
Australasia Wine Market – Packaging Type Analysis
Australasia Wine Market – Distribution Channel Analysis
Australasia Wine Market – Country Analysis
Company/Brand Shares Analysis
Accolade Wines Limited
Angove’s Pty. Ltd.
Australian Vintage Limited
Barbadillo Group
Brown Brothers Milawa Vineyards Pty Ltd.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Australasia Wine Market 2020-2030
Chart Australasia Wine Market, Net Growth, 2020-2030
Chart Australasia Wine Market, Growth Rates, 2020-2030
Table Australasia Wine Market by Product Type, 2020-2030
Chart Australasia Wine Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Australasia Wine Market by Product Type, 2020-2030
Table Australasia Wine Market by Packaging Type, 2020-2030
Chart Australasia Wine Market by Packaging Type, CAGR Historic and Forecast, 2020-2030
Chart Australasia Wine Market by Packaging Type, 2020-2030
Table Australasia Wine Market by Distribution Channel, 2020-2030
Chart Australasia Wine Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Australasia Wine Market by Distribution Channel, 2020-2030
Table Australasia Wine Market by Country, 2020-2030
Chart Australasia Wine Market by Country, CAGR Historic and Forecast, 2020-2030
Chart Australasia Wine Market by Country, 2020-2030
Table Australasia Wine Market Share (%), by Companies, 2020-2024
Chart Australasia Wine Market, by Companies, 2024
Table Australasia Wine Market Share (%), by Brands, 2020-2024
Chart Australasia Wine Market, by Brands, 2024
Table Australasia – Population (Millions) and Forecast
Table Australasia – Consumer Price Index (CPI) and Forecast
Table Australasia – Gross Domestic Product and Forecast
Table Australasia Wine Market: Spend as a Proportion of GDP (%)
Table Australasia Wine Market: Consumption per Capita (Population)
Companies Mentioned
The companies featured in this report include:
Accolade Wines Limited
Angove’s Pty. Ltd.
Australian Vintage Limited
Barbadillo Group
Brown Brothers Milawa Vineyards Pty Ltd.
Casella Wines Pty. Ltd.
Constellation Brands, Inc.
Country Ltd.
Davide Campari-Milano N.V.
De Bortoli Wines Pty Ltd
Delegat Group Limited
Europeenne de Participations Industrielles (EPI) SAS
Giesen Group Ltd.
Jansz Tasmania Wines Ltd
Kirin Holdings Co., Ltd.
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
McWilliam’s Wines Pty Ltd.
Pernod Ricard Group
Sogrape Group
Sutton Group Holdings Limited
Symington Family Estates Vinhos SA
The Fladgate Partnership – Vinhos, S.A.
Treasury Wine Estates Limited
Villa Maria Estate Limited
Warburn Estate Pty Ltd
Wither Hills Vineyards Marlborough Ltd.
