Copyright © 2022 StrategyHelix Inc. All Rights Reserved.
US Craft Beer Market - Outlook and Forecast 2023-2028
The craft beer market in the United States experienced substantial growth in 2022, with a valuation of $29.03 billion. It is projected to reach $52.47 billion by 2028, growing at a compound annual growth rate (CAGR) of 10.37% in terms of value during the forecast period. In terms of volume, the market was valued at 26.42 million BBL in 2022 and is expected to reach 44.38 million BBL by 2028, growing at a CAGR of 9.03% by volume.
Craft beer is known for its use of high-quality, natural ingredients. Craft brewers carefully select top-grade malt, yeast, and hops to create beers that are more robust and flavorful compared to mass-produced regular beers. While an average beer typically contains 3% to 5% alcohol, most craft beers have an alcohol content ranging from approximately 5% to 10%. Craft beer is brewed without dilution, leading to strong demand in the market. The wide range of flavors, diverse tastes, and enticing aromas offered by craft beer arise from the various combinations of ingredients. The US craft beer market is characterized by the presence of numerous large- and small-scale vendors offering a wide variety of craft beers.
|No. of Pages||
USD 29 billion in 2021
Product and Distribution Channel
|No. of Companies Mentioned||
The increasing demand for strong and flavorful craft beer has led to a surge in the number of craft breweries in the US. Small breweries within restaurants, bars, and pubs are particularly on the rise. Additionally, craft beer franchises have become available in the US. This has resulted in a growing demand for craft beer in the US food industry, where it is sought after for food pairing. Vendors can therefore focus on providing high-quality craft beer tailored to the needs of the food industry.
Social gatherings, especially among the millennial population, have contributed to the popularity of craft beer. Millennials prefer the distinct tastes and flavorful options offered by craft beers. As a result, vendors can capitalize on this trend by introducing innovative products that appeal to the millennial demographic and generate revenue.
The demand for ale craft beer remains high from restaurants, pubs, and bars due to its relatively easy and quick production process.
Breweries commonly use high-quality natural ingredients to enhance the aroma, taste, and flavor of their beers. Overall, the US craft beer market has witnessed significant growth due to the increased overall demand for beer, the rising popularity of low-calorie options, the presence of both large- and small-scale breweries, the surging desire for strong and flavorful beers, the expansion of off-trade distribution channels, the growing trend of social gatherings, and the increasing number of craft breweries.
The market is segmented based on various factors, including product and distribution channel.
Segmentation by Product
Segmentation by Distribution Channel
In terms of product segmentation, the ale segment holds the second-largest market share based on value, accounting for 42.19% in 2022. This notable share can be attributed to the growing demand for robust and flavorsome beer varieties. Ales are often paired with meat, poultry, fish, spicy food, and more, leading to significant market demand. According to the United States Department of Agriculture, the total number of broilers produced in 2020, including other domestic meat-type strains, amounted to 9.2 billion.
The on-trade segment takes the lead as the largest distribution channel segment in terms of value, occupying a substantial market share of 86.21% in 2022. This predominant position can be attributed to the increasing number of restaurants, pubs, bars, hotels, and similar establishments. These venues cater to the current trend of offering fresh craft beer to consumers. Notably, there has been around a 2% increase in the number of single-location restaurants in the US from 2021 to 2023.
The competitive landscape within the US craft beer market is highly intense due to the presence of both global and local players offering a wide variety of products. The market boasts over 100 different styles of craft beers available to consumers. Vendors in this market face potential challenges from rapid technological advancements, as customers increasingly demand ongoing innovation and product enhancements. Consequently, many companies within the industry are continuously introducing new and innovative craft beer styles to cater to the US market. To expand their market presence, major companies in the US craft beer market are adopting acquisition and partnership strategies.
Key companies profiled in this report include Constellation Brands, Inc., D.G. Yuengling & Son, Inc., Duvel Moortgat, Sierra Nevada Brewing Co., THE BOSTON BEER COMPANY, Abita Brewing Company, Anheuser, Busch InBev SA/NV, Artisanal Brewing Ventures, Bradshaw International , Deschutes Brewery, FX Matt Brewing Co, Gordon Biersch Brewing Company, Great Lakes Brewing Company, Minhas Brewery, Monster Beverage Corporation, New Belgium Brewing Company, New Glarus Brewing Company, Odell Brewing Company, R&D Brewing, STONE BREWING., SweetWater Brewing Company, Inc., The Brooklyn Brewery, The Gambrinus Company, True North Ale Company , Utepils Brewing.
Key Questions Answered
What is the size of the craft beer market in the United States?
What are the current trends shaping the craft beer market in the US?
Who are the major players in the craft beer market?
In which areas should craft beer companies invest to ensure sustainability in the market?
Which distribution channel segment holds the largest share of the US craft beer market?
Which product segmentation offers greater business opportunities in the US craft beer market?
How many companies are currently operating in the US craft beer market?