In 2023, the toys and games market in Turkey stood at USD 2,000 million. Recording a CAGR of 21.4% from 2024 to 2029, the worth is projected to reach ~USD 6,401 million by 2029, according to the latest market data. Turkey’s toys and games market is expanding as demand for licensed toys tied to global franchises grows, while traditional toys remain popular in rural areas. The video games market, particularly mobile gaming, is booming, driven by high smartphone adoption and improving internet infrastructure.
This report presents a detailed overview of the Turkey toys and games industry, including key data on historical market size, growth rates, and future trends. It offers an in-depth analysis of different market segments, paying close attention to factors like product, and distribution channel. This detailed analysis supports the identification of growth opportunities within the toys and games industry.
Market Segmentation
The toys and games market in Turkey is structured as follows:
Product: traditional toys and games (licensed, non-licensed), video games and consoles
Distribution channel: supermarkets and hypermarkets, toy stores, e-commerce, others
The Turkey toys and games market is segmented on the basis of product, and distribution channel. By product, the toys and games market in Turkey has been segmented into traditional toys and games (licensed, non-licensed), and video games and consoles. Based upon distribution channel, the toys and games market in Turkey is categorized into supermarkets and hypermarkets, toy stores, e-commerce, and others.
Competitive Landscape
The Turkey toys and games market is highly competitive. The key players in the toys and games market include Xiamen Mechanist Internet Technologies Co. Ltd., Warner Bros. Entertainment Inc., Ubisoft Entertainment SA, Tencent Holdings Ltd., Take-Two Interactive Software Inc., Spin Master Ltd., Sony Corporation, Pilsan Plastik ve Oyuncak Sanayi A.S., Microsoft Corp., Mattel Inc., LEGO Group, Krafton Inc., IGG Inc., Hasbro Inc., Giochi Preziosi S.p.A., Epoch Co. Ltd., Epic Games Inc., Electronic Arts Inc., Dolu Oyuncak San. ve Tic A.S., Clementoni S.p.A., ByteDance Ltd., Beijing ELEX Technology Co. Ltd.
This report provides a thorough assessment of the Turkey toys and games market, examining the performance of leading players from 2019 to 2023. The analysis offers critical information on market share dynamics, pinpointing dominant incumbents as well as rising challengers. Leveraging this data enables companies to refine their strategies, seize growth opportunities, and sustain competitive advantage in an increasingly dynamic market environment.
Why Buy This Report?
Obtain precise statistical data and forecasts for the Turkey toys and games market.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Turkey toys and games market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Turkey toys and games market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
Table of Contents
TABLE OF CONTENTS
Key findings
Report scope
Research methodology
Market overviewTurkey toys and games market – product analysis
Turkey toys and games market – distribution channel analysis
Key players and market share
– Xiamen Mechanist Internet Technologies Co., Ltd.
– Warner Bros. Entertainment, Inc.
– Ubisoft Entertainment SA
– Tencent Holdings Ltd.
– Take-Two Interactive Software, Inc.
…
Macroeconomic data and forecast
Disclaimer
FIGURES AND TABLES
Table Turkey toys and games market 2019-2029
Chart Turkey toys and games market, net growth, 2019-2029
Chart Turkey toys and games market, growth rates, 2019-2029
Table Turkey toys and games market by product, 2019-2029
Chart Turkey toys and games market by product, CAGR historic and forecast, 2019-2029
Chart Turkey toys and games market by product, 2019-2029
Table Turkey toys and games market by distribution channel, 2019-2029
Chart Turkey toys and games market by distribution channel, CAGR historic and forecast, 2019-2029
Chart Turkey toys and games market by distribution channel, 2019-2029
Table Turkey toys and games market share (%), by companies, 2019-2023
Chart Turkey toys and games market, by companies, 2023
Table Turkey toys and games market share (%), by brands, 2019-2023
Chart Turkey toys and games market, by brands, 2023
Table Turkey – population (millions) and forecast
Table Turkey – consumer price index (CPI) and forecast
Table Turkey – gross domestic product and forecast
Table Turkey toys and games market: spend as a proportion of GDP (%)
Table Turkey toys and games market: consumption per capita (population)