South Africa Toys and Games Market 2025

Forecasted to grow at a moderate pace, the South Africa toys and games market size is expected to reach USD 2,638.8 million by 2030, up from USD 1,505.9 million in 2024, resulting in a CAGR of 9.8%. South Africa’s toys and games market is expanding, with growing demand for licensed toys, particularly in urban areas. The video games market, especially mobile gaming, is experiencing rapid growth, driven by increasing smartphone penetration and rising internet access across the country.

Focused on delivering actionable insights, this report explores the South Africa toys and games market, analyzing historical performance from 2020 to 2024 and providing forecasts up to 2030. It assesses market size, growth dynamics, and segment-specific trends, highlighting the factors driving change in the industry. By breaking down the market into product and distribution channel, the report equips decision-makers with a clear understanding of the competitive landscape and growth potential.

Market Segmentation

The following outlines the segmentation of the South Africa toys and games market:
Product: traditional toys and games (licensed, non-licensed), video games and consoles
Distribution channel: supermarkets and hypermarkets, electronics stores, toy stores, e-commerce, others

The toys and games market in the South Africa is segmented by product and distribution channel. By product, the market is categorized into traditional toys and games (licensed, non-licensed), and video games and consoles. Distribution channel segments are divided into supermarkets and hypermarkets, electronics stores, toy stores, e-commerce, and others.

Competitive Landscape

Leading companies in the toys and games market comprise Wargaming Group Limited, VTech Holdings Limited, Tencent Holdings Ltd., Take-Two Interactive Software Inc., Sony Corporation, Rovio Entertainment Oyj, Prima Toys & Leisure Trading (Pty) Ltd, Nintendo Co. Ltd., Niantic Inc., Microsoft Corp., Mattel Inc., LEGO Group, Hasbro Inc., Epic Games Inc. and Electronic Arts Inc.

This report delivers an in-depth examination of leading companies in the toys and games sector, analyzing their performance from 2020 to 2024. The results indicate changes in market share, emphasizing both established leaders and new entrants.

Why Buy This Report?

Obtain precise statistical data and forecasts for the South Africa toys and games market.
Gain in-depth analysis and forecasts for the key segments of the South Africa toys and games market: product and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the South Africa toys and games market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the South Africa toys and games market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
South Africa Toys and Games Market – Product Analysis
South Africa Toys and Games Market – Distribution Channel Analysis
Company Shares Analysis
Wargaming Group Limited
VTech Holdings Limited
Tencent Holdings Ltd.
Take-Two Interactive Software, Inc.
Sony Corporation
Rovio Entertainment Oyj
Prima Toys & Leisure Trading (Pty) Ltd
Nintendo Co., Ltd.
Niantic, Inc.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table South Africa Toys and Games Market 2020-2030
Chart South Africa Toys and Games Market, Net Growth, 2020-2030
Chart South Africa Toys and Games Market, Growth Rates, 2020-2030
Table South Africa Toys and Games Market by Product, 2020-2030
Chart South Africa Toys and Games Market by Product, CAGR Historic and Forecast, 2020-2030
Chart South Africa Toys and Games Market by Product, 2020-2030
Table South Africa Toys and Games Market by Distribution Channel, 2020-2030
Chart South Africa Toys and Games Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart South Africa Toys and Games Market by Distribution Channel, 2020-2030
Table South Africa Toys and Games Market Share (%), by Companies, 2020-2024
Chart South Africa Toys and Games Market, by Companies, 2024
Table South Africa Toys and Games Market Share (%), by Brands, 2020-2024
Chart South Africa Toys and Games Market, by Brands, 2024
Table South Africa – Population (Millions) and Forecast
Table South Africa – Consumer Price Index (CPI) and Forecast
Table South Africa – Gross Domestic Product and Forecast
Table South Africa Toys and Games Market: Spend as a Proportion of GDP (%)
Table South Africa Toys and Games Market: Consumption per Capita (Population)

Companies Mentioned

Wargaming Group Limited
VTech Holdings Limited
Tencent Holdings Ltd.
Take-Two Interactive Software, Inc.
Sony Corporation
Rovio Entertainment Oyj
Prima Toys & Leisure Trading (Pty) Ltd
Nintendo Co., Ltd.
Niantic, Inc.
Microsoft Corp.
Mattel, Inc.
LEGO Group
Hasbro, Inc.
Epic Games, Inc.
Electronic Arts, Inc.