Poland Toys and Games Market 2025

Forecasts highlight a favorable growth outlook for the Poland toys and games market, with a projected increase of USD 2.1 billion and a CAGR close to 7.8% through 2030. Poland’s toys and games market is driven by strong demand for licensed toys and educational products. The country’s growing video games sector, particularly mobile and console gaming, is supported by a tech-savvy population and high internet penetration.

Providing a strategic perspective on the Poland toys and games market, this report analyzes historical trends from 2020 to 2024 and forecasts market developments through 2030. It delves into market size, growth rates, and segment-level insights, uncovering the forces shaping the industry’s future. By examining product and distribution channel, the report delivers a robust framework for understanding market dynamics and identifying pathways for growth.

Market Segmentation

The Poland toys and games market is classified into the following segments:
Product: traditional toys and games (licensed, non-licensed), video games and consoles
Distribution channel: convenience stores, supermarkets and hypermarkets, toy stores, e-commerce, others

The Poland toys and games market is segmented by product and distribution channel. By product, the market features traditional toys and games (licensed, non-licensed), and video games and consoles. Distribution channel segments are divided into convenience stores, supermarkets and hypermarkets, toy stores, e-commerce, and others.

Competitive Landscape

The Poland toys and games market is marked by intense competition, featuring leading companies such as Z.P. Alexander, Wader & Wozniak Sp. z.o.o., VTech Holdings Limited, Ubisoft Entertainment SA, Trefl SA, Tencent Holdings Ltd., Take-Two Interactive Software Inc., Square Enix Holdings Co. Ltd., Spin Master Ltd., Sony Corporation, Solebon LLC, Simba Dickie Group, Scottgames LLC, Rovio Entertainment Oyj, Outfit7 Limited, Nintendo Co. Ltd., Niantic Inc., Microsoft Corp., MGA Entertainment Inc., Meta Platforms Inc., Mattel Inc., LEGO Group, Kiloo Group, HTC Corp., Hasbro Inc., Epic Games Inc., Embracer Group AB, Electronic Arts Inc., Cobi S.A. and Clementoni S.p.A.

This analysis offers a comprehensive overview of the main players in the toys and games market, evaluating their performance trends from 2020 to 2024. Key findings illustrate shifts in market share, identifying both dominant firms and rising competitors.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Poland toys and games market.
Gain in-depth analysis and forecasts for the key segments of the Poland toys and games market: product and distribution channel.
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Gain deep insights into the dynamics of the Poland toys and games market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Poland toys and games market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Poland Toys and Games Market – Product Analysis
Poland Toys and Games Market – Distribution Channel Analysis
Company Shares Analysis
Z.P. Alexander
Wader & Wozniak Sp. z.o.o.
VTech Holdings Limited
Ubisoft Entertainment SA
Trefl SA
Tencent Holdings Ltd.
Take-Two Interactive Software, Inc.
Square Enix Holdings Co., Ltd.
Spin Master Ltd.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Poland Toys and Games Market 2020-2030
Chart Poland Toys and Games Market, Net Growth, 2020-2030
Chart Poland Toys and Games Market, Growth Rates, 2020-2030
Table Poland Toys and Games Market by Product, 2020-2030
Chart Poland Toys and Games Market by Product, CAGR Historic and Forecast, 2020-2030
Chart Poland Toys and Games Market by Product, 2020-2030
Table Poland Toys and Games Market by Distribution Channel, 2020-2030
Chart Poland Toys and Games Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Poland Toys and Games Market by Distribution Channel, 2020-2030
Table Poland Toys and Games Market Share (%), by Companies, 2020-2024
Chart Poland Toys and Games Market, by Companies, 2024
Table Poland Toys and Games Market Share (%), by Brands, 2020-2024
Chart Poland Toys and Games Market, by Brands, 2024
Table Poland – Population (Millions) and Forecast
Table Poland – Consumer Price Index (CPI) and Forecast
Table Poland – Gross Domestic Product and Forecast
Table Poland Toys and Games Market: Spend as a Proportion of GDP (%)
Table Poland Toys and Games Market: Consumption per Capita (Population)

Companies Mentioned

Z.P. Alexander
Wader & Wozniak Sp. z.o.o.
VTech Holdings Limited
Ubisoft Entertainment SA
Trefl SA
Tencent Holdings Ltd.
Take-Two Interactive Software, Inc.
Square Enix Holdings Co., Ltd.
Spin Master Ltd.
Sony Corporation
Solebon LLC
Simba Dickie Group
Scottgames, LLC
Rovio Entertainment Oyj
Outfit7 Limited
Nintendo Co., Ltd.
Niantic, Inc.
Microsoft Corp.
MGA Entertainment, Inc.
Meta Platforms, Inc.
Mattel, Inc.
LEGO Group
Kiloo Group
HTC Corp.
Hasbro, Inc.
Epic Games, Inc.
Embracer Group AB
Electronic Arts, Inc.
Cobi S.A.
Clementoni S.p.A.