Philippines Toys and Games Market 2025

The Philippines toys and games market is projected to expand from USD 1,806.5 million in 2024 to USD 2,996.5 million by 2030, achieving a CAGR of 8.8% during the period from 2025 to 2030. The Philippines’ toys and games market is growing, driven by a young population and increasing consumer spending. Licensed toys and educational products are gaining popularity, while the video games sector, particularly mobile gaming, is experiencing rapid growth due to widespread smartphone use and improved internet infrastructure.

The report delivers a comprehensive dataset on the Philippines toys and games market, detailing annual market size and growth rates over the past six years, alongside projections through 2030. It offers an in-depth examination of market segments and subcategories, with a particular focus on evolving trends by product and distribution channel.

Market Segmentation

The Philippines toys and games market is categorized into the following segments:
Product: traditional toys and games (licensed, non-licensed), video games and consoles
Distribution channel: supermarkets and hypermarkets, electronics stores, toy stores, e-commerce, others

The toys and games market in Philippines is segmented across product and distribution channel. By product, it includes traditional toys and games (licensed, non-licensed), and video games and consoles. Distribution channel categories include supermarkets and hypermarkets, electronics stores, toy stores, e-commerce, and others.

Competitive Landscape

The report provides profiles of notable companies, including VTech Holdings Limited, Valve Corporation, Tomy Company Ltd., Tencent Holdings Ltd., Spin Master Ltd., Roblox Corporation, Nintendo Co. Ltd., NetEase Inc. (Yanxuan), miHoYo Co. Ltd., Microsoft Corp., MGA Entertainment Inc., Meijiaxin Toys Co. Ltd., Mattel Inc., LEGO Group, Krafton Inc., JAKKS Pacific Inc., Hasbro Inc., Garena Interactive Holding Ltd., Funko LLC, Epic Games Inc., ByteDance Ltd. and Bandai Namco Holdings Inc.

This comprehensive report analyzes the performance of leading companies in the toys and games sector from 2020 to 2024. The findings highlight shifts in market share, revealing both established market leaders and emerging competitors.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Philippines toys and games market.
Gain in-depth analysis and forecasts for the key segments of the Philippines toys and games market: product and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Philippines toys and games market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Philippines toys and games market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Philippines Toys and Games Market – Product Analysis
Philippines Toys and Games Market – Distribution Channel Analysis
Company Shares Analysis
VTech Holdings Limited
Valve Corporation
Tomy Company, Ltd.
Tencent Holdings Ltd.
Spin Master Ltd.
Roblox Corporation
Nintendo Co., Ltd.
NetEase, Inc. (Yanxuan)
miHoYo Co., Ltd.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Philippines Toys and Games Market 2020-2030
Chart Philippines Toys and Games Market, Net Growth, 2020-2030
Chart Philippines Toys and Games Market, Growth Rates, 2020-2030
Table Philippines Toys and Games Market by Product, 2020-2030
Chart Philippines Toys and Games Market by Product, CAGR Historic and Forecast, 2020-2030
Chart Philippines Toys and Games Market by Product, 2020-2030
Table Philippines Toys and Games Market by Distribution Channel, 2020-2030
Chart Philippines Toys and Games Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Philippines Toys and Games Market by Distribution Channel, 2020-2030
Table Philippines Toys and Games Market Share (%), by Companies, 2020-2024
Chart Philippines Toys and Games Market, by Companies, 2024
Table Philippines Toys and Games Market Share (%), by Brands, 2020-2024
Chart Philippines Toys and Games Market, by Brands, 2024
Table Philippines – Population (Millions) and Forecast
Table Philippines – Consumer Price Index (CPI) and Forecast
Table Philippines – Gross Domestic Product and Forecast
Table Philippines Toys and Games Market: Spend as a Proportion of GDP (%)
Table Philippines Toys and Games Market: Consumption per Capita (Population)

Companies Mentioned

VTech Holdings Limited
Valve Corporation
Tomy Company, Ltd.
Tencent Holdings Ltd.
Spin Master Ltd.
Roblox Corporation
Nintendo Co., Ltd.
NetEase, Inc. (Yanxuan)
miHoYo Co., Ltd.
Microsoft Corp.
MGA Entertainment, Inc.
Meijiaxin Toys Co., Ltd.
Mattel, Inc.
LEGO Group
Krafton, Inc.
JAKKS Pacific, Inc.
Hasbro, Inc.
Garena Interactive Holding Ltd.
Funko LLC
Epic Games, Inc.
ByteDance Ltd.
Bandai Namco Holdings, Inc.