New Zealand Toys and Games Market 2025

Forecasted to grow at a moderate pace, the New Zealand toys and games market size is expected to reach USD 1,890.3 million by 2030, up from USD 1,273.8 million in 2024, resulting in a CAGR of 6.8%. New Zealand’s market for toys and games is driven by increasing consumer preference for licensed toys and eco-friendly products. The video games segment, particularly mobile and console gaming, is growing rapidly, supported by high internet penetration and strong e-sports engagement.

This report provides a strategic analysis of the New Zealand toys and games market, examining historical trends from 2020 to 2024 and forecasting developments through 2030. It assesses market size, growth trajectories, and key drivers of change, offering a comprehensive view of the industry’s future. By dissecting the market into product and distribution channel, the report identifies high-potential opportunities and actionable strategies for market players to thrive in a competitive landscape.

Market Segmentation

The New Zealand toys and games market is categorized into the following segments:
Product: traditional toys and games (licensed, non-licensed), video games and consoles
Distribution channel: supermarkets and hypermarkets, electronics stores, toy stores, e-commerce, others

The toys and games market in the New Zealand is segmented by product and distribution channel. By product, the market is categorized into traditional toys and games (licensed, non-licensed), and video games and consoles. Distribution channel segments are divided into supermarkets and hypermarkets, electronics stores, toy stores, e-commerce, and others.

Why Buy This Report?

Obtain precise statistical data and forecasts for the New Zealand toys and games market.
Gain in-depth analysis and forecasts for the key segments of the New Zealand toys and games market: product and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the New Zealand toys and games market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the New Zealand toys and games market with informed projections.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
New Zealand Toys and Games Market – Product Analysis
New Zealand Toys and Games Market – Distribution Channel Analysis
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table New Zealand Toys and Games Market 2020-2030
Chart New Zealand Toys and Games Market, Net Growth, 2020-2030
Chart New Zealand Toys and Games Market, Growth Rates, 2020-2030
Table New Zealand Toys and Games Market by Product, 2020-2030
Chart New Zealand Toys and Games Market by Product, CAGR Historic and Forecast, 2020-2030
Chart New Zealand Toys and Games Market by Product, 2020-2030
Table New Zealand Toys and Games Market by Distribution Channel, 2020-2030
Chart New Zealand Toys and Games Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart New Zealand Toys and Games Market by Distribution Channel, 2020-2030
Table New Zealand – Population (Millions) and Forecast
Table New Zealand – Consumer Price Index (CPI) and Forecast
Table New Zealand – Gross Domestic Product and Forecast
Table New Zealand Toys and Games Market: Spend as a Proportion of GDP (%)
Table New Zealand Toys and Games Market: Consumption per Capita (Population)