The toys and games market in Malaysia was valued at USD 2,033 million in 2023 to USD 3,316 million by 2029, progressing at a CAGR of 8.5% from 2024 to 2029, according to the latest market study results. Malaysia’s toys and games market is expanding, driven by increasing consumer spending on both traditional toys and video games. Licensed toys and educational products are in high demand, while the video games segment, particularly mobile gaming, is benefiting from widespread smartphone use and high-speed internet access.
The report offers a comprehensive evaluation of the Malaysia toys and games market, presenting crucial data on historical market size, growth patterns, and future projections. It provides a thorough breakdown of market segments and sub-segments, with a focus on key variables such as product, and distribution channel. This comprehensive evaluation aids in identifying the growth potential within the toys and games industry.
Market Segmentation
The toys and games market in Malaysia is classified into the following segments:
Product: traditional toys and games (licensed, non-licensed), video games and consoles
Distribution channel: supermarkets and hypermarkets, electronics stores, toy stores, e-commerce, others
The Malaysia toys and games market is segmented on the basis of product, and distribution channel. On the basis of product, the toys and games market in Malaysia has been segmented into traditional toys and games (licensed, non-licensed), and video games and consoles. By distribution channel, the toys and games market in Malaysia has been segmented into supermarkets and hypermarkets, electronics stores, toy stores, e-commerce, and others.
Competitive Landscape
The Malaysia toys and games market is highly competitive. The prominent players operating in the Malaysia toys and games market include Valve Corporation, Ubisoft Entertainment SA, Tencent Holdings Ltd., Square Enix Holdings Co. Ltd., Sony Corporation, Shanghai Lilith Technology Co. Ltd., Roblox Corporation, Nintendo Co. Ltd., miHoYo Co. Ltd., Microsoft Corp., Mattel Inc., LEGO Group, Konami Group Corporation, Hasbro Inc., Garena Interactive Holding Ltd., Electronic Arts Inc., ByteDance Ltd., Bandai Namco Holdings Inc.
The report presents a detailed analysis of the Malaysia toys and games market, focusing on the performance of major companies between 2019 and 2023. The data offers valuable insights into market share fluctuations, identifying established leaders and the ascent of new entrants. Such information provides companies with the tools needed to enhance their strategic positioning and remain competitive, even as market conditions evolve.
Why Buy This Report?
Obtain precise statistical data and forecasts for the Malaysia toys and games market.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Malaysia toys and games market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Malaysia toys and games market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
Table of Contents
TABLE OF CONTENTS
Key findings
Report scope
Research methodology
Market overviewMalaysia toys and games market – product analysis
Malaysia toys and games market – distribution channel analysis
Key players and market share
– Valve Corporation
– Ubisoft Entertainment SA
– Tencent Holdings Ltd.
– Square Enix Holdings Co., Ltd.
– Sony Corporation
…
Macroeconomic data and forecast
Disclaimer
FIGURES AND TABLES
Table Malaysia toys and games market 2019-2029
Chart Malaysia toys and games market, net growth, 2019-2029
Chart Malaysia toys and games market, growth rates, 2019-2029
Table Malaysia toys and games market by product, 2019-2029
Chart Malaysia toys and games market by product, CAGR historic and forecast, 2019-2029
Chart Malaysia toys and games market by product, 2019-2029
Table Malaysia toys and games market by distribution channel, 2019-2029
Chart Malaysia toys and games market by distribution channel, CAGR historic and forecast, 2019-2029
Chart Malaysia toys and games market by distribution channel, 2019-2029
Table Malaysia toys and games market share (%), by companies, 2019-2023
Chart Malaysia toys and games market, by companies, 2023
Table Malaysia toys and games market share (%), by brands, 2019-2023
Chart Malaysia toys and games market, by brands, 2023
Table Malaysia – population (millions) and forecast
Table Malaysia – consumer price index (CPI) and forecast
Table Malaysia – gross domestic product and forecast
Table Malaysia toys and games market: spend as a proportion of GDP (%)
Table Malaysia toys and games market: consumption per capita (population)