Projections for the Kenya toys and games market suggest a promising growth trajectory, with an anticipated rise of USD 17.1 million and a CAGR nearing 8.3% over the next five years. Kenya’s toys and games market is expanding, with non-licensed traditional toys remaining popular. The video games sector, especially mobile gaming, is growing rapidly as internet access improves and smartphone usage increases across the country.
This report presents a detailed analysis of the Kenya toys and games market, offering six years of historical market size data and growth trends, as well as forward-looking estimates through 2030. It explores category-specific and subcategory dynamics, with a sharp focus on developments across product and distribution channel.
Market Segmentation
The Kenya toys and games market is structured as follows:
Product: traditional toys and games (licensed, non-licensed), video games and consoles
Distribution channel: supermarkets and hypermarkets, electronics stores, toy stores, e-commerce, others
The toys and games market in the Kenya is segmented by product and distribution channel. By product, the market includes traditional toys and games (licensed, non-licensed), and video games and consoles. Distribution channel segments are divided into supermarkets and hypermarkets, electronics stores, toy stores, e-commerce, and others.
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Anticipate the future trajectory of the Kenya toys and games market with informed projections.
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Table of Contents
TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Kenya Toys and Games Market – Product Analysis
Kenya Toys and Games Market – Distribution Channel Analysis
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Kenya Toys and Games Market 2020-2030
Chart Kenya Toys and Games Market, Net Growth, 2020-2030
Chart Kenya Toys and Games Market, Growth Rates, 2020-2030
Table Kenya Toys and Games Market by Product, 2020-2030
Chart Kenya Toys and Games Market by Product, CAGR Historic and Forecast, 2020-2030
Chart Kenya Toys and Games Market by Product, 2020-2030
Table Kenya Toys and Games Market by Distribution Channel, 2020-2030
Chart Kenya Toys and Games Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Kenya Toys and Games Market by Distribution Channel, 2020-2030
Table Kenya – Population (Millions) and Forecast
Table Kenya – Consumer Price Index (CPI) and Forecast
Table Kenya – Gross Domestic Product and Forecast
Table Kenya Toys and Games Market: Spend as a Proportion of GDP (%)
Table Kenya Toys and Games Market: Consumption per Capita (Population)