The toys and games market in Indonesia is projected to rise by USD 2.8 billion by 2029, according to the latest market study results. It is anticipated to expand at a CAGR of 11.1 percent during the forecast period. Indonesia’s toys and games market is growing, driven by a young population and rising disposable incomes. Traditional toys remain popular, especially educational and licensed products. The video games segment, particularly mobile gaming, is thriving due to widespread smartphone usage and affordable internet access, with strong demand for both locally developed and international games.
This report presents a detailed overview of the Indonesia toys and games industry, including key data on historical market size, growth rates, and future trends. It offers an in-depth analysis of different market segments, paying close attention to factors like product, and distribution channel. This detailed analysis supports the identification of growth opportunities within the toys and games industry.
Market Segmentation
The toys and games market in Indonesia is structured as follows:
Product: traditional toys and games (licensed, non-licensed), video games and consoles
Distribution channel: convenience stores, supermarkets and hypermarkets, electronics stores, toy stores, e-commerce, others
The Indonesia toys and games market is segmented on the basis of product, and distribution channel. Based on product, the toys and games market in Indonesia is categorized into traditional toys and games (licensed, non-licensed), and video games and consoles. On the basis of distribution channel, the toys and games market in Indonesia has been segmented into convenience stores, supermarkets and hypermarkets, electronics stores, toy stores, e-commerce, and others.
Competitive Landscape
The Indonesia toys and games market is highly competitive. The leading players in the toys and games market include VTech Holdings Limited, Vivendi SE, Valve Corporation, Tencent Holdings Ltd., Roblox Corporation, PT Megaxus Infotech, P.T. Lyto Datarindo Fortuna, Nintendo Co. Ltd., miHoYo Co. Ltd., Microsoft Corp., Mattel Inc., LEGO Group, IGG Inc., Hasbro Inc., Garena Interactive Holding Ltd., Epic Games Inc., ByteDance Ltd.
This report provides a thorough assessment of the Indonesia toys and games market, examining the performance of leading players from 2019 to 2023. The analysis offers critical information on market share dynamics, pinpointing dominant incumbents as well as rising challengers. Leveraging this data enables companies to refine their strategies, seize growth opportunities, and sustain competitive advantage in an increasingly dynamic market environment.
Why Buy This Report?
Obtain precise statistical data and forecasts for the Indonesia toys and games market.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Indonesia toys and games market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Indonesia toys and games market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
Table of Contents
TABLE OF CONTENTS
Key findings
Report scope
Research methodology
Market overviewIndonesia toys and games market – product analysis
Indonesia toys and games market – distribution channel analysis
Key players and market share
– VTech Holdings Limited
– Vivendi SE
– Valve Corporation
– Tencent Holdings Ltd.
– Roblox Corporation
…
Macroeconomic data and forecast
Disclaimer
FIGURES AND TABLES
Table Indonesia toys and games market 2019-2029
Chart Indonesia toys and games market, net growth, 2019-2029
Chart Indonesia toys and games market, growth rates, 2019-2029
Table Indonesia toys and games market by product, 2019-2029
Chart Indonesia toys and games market by product, CAGR historic and forecast, 2019-2029
Chart Indonesia toys and games market by product, 2019-2029
Table Indonesia toys and games market by distribution channel, 2019-2029
Chart Indonesia toys and games market by distribution channel, CAGR historic and forecast, 2019-2029
Chart Indonesia toys and games market by distribution channel, 2019-2029
Table Indonesia toys and games market share (%), by companies, 2019-2023
Chart Indonesia toys and games market, by companies, 2023
Table Indonesia toys and games market share (%), by brands, 2019-2023
Chart Indonesia toys and games market, by brands, 2023
Table Indonesia – population (millions) and forecast
Table Indonesia – consumer price index (CPI) and forecast
Table Indonesia – gross domestic product and forecast
Table Indonesia toys and games market: spend as a proportion of GDP (%)
Table Indonesia toys and games market: consumption per capita (population)