According to the latest estimates, the toys and games market in Europe is set to achieve an incremental growth of USD 30.8 billion, accelerating at a CAGR of almost 5% during the forecast period 2024-2029. Europe’s toys and games market is heavily influenced by evolving consumer preferences towards educational and sustainable toys, particularly in Western Europe. Licensed toys related to popular entertainment franchises are key drivers, while the video games segment is expanding due to increased digital game sales and the popularity of gaming consoles. The rise of e-commerce has also facilitated greater access to a diverse range of products across both traditional and video game categories.
The report offers a comprehensive evaluation of the Europe toys and games market, presenting crucial data on historical market size, growth patterns, and future projections. It provides a thorough breakdown of market segments and sub-segments, with a focus on key variables such as product, distribution channel, and country. This comprehensive evaluation aids in identifying the growth potential within the toys and games industry.
Market Segmentation
The toys and games market in Europe is classified into the following segments:
Product: traditional toys and games (licensed, non-licensed), video games and consoles
Distribution channel: convenience stores, supermarkets and hypermarkets, electronics stores, toy stores, e-commerce, others
Country: France, Germany, Italy, Netherlands, Poland, Russia, Spain, Turkey, United Kingdom, others
The Europe toys and games market is segmented on the basis of product, distribution channel, and country. On the basis of product, the toys and games market in Europe has been segmented into traditional toys and games (licensed, non-licensed), and video games and consoles. By distribution channel, the toys and games market in Europe has been segmented into convenience stores, supermarkets and hypermarkets, electronics stores, toy stores, e-commerce, and others. In terms of geographical distribution, the toys and games market in Europe has been divided into France, Germany, Italy, Netherlands, Poland, Russia, Spain, Turkey, United Kingdom, and others.
Competitive Landscape
The Europe toys and games market is highly competitive. The competitive landscape of the industry has also been examined along with the profiles of the key players Warner Bros. Entertainment Inc., Wargaming Group Limited, VTech Holdings Limited, Vivendi SE, Valve Corporation, Ubisoft Entertainment SA, Tomy Company Ltd., The Walt Disney Company, The Character Group plc, Tencent Holdings Ltd., Take-Two Interactive Software Inc., Square Enix Holdings Co. Ltd., Spin Master Ltd., Sony Corporation, Simba Dickie Group, Sega Sammy Holdings Inc., Rovio Entertainment Oyj, Revell Carrera GmbH, Ravensburger AG, Nintendo Co. Ltd., Niantic Inc., Microsoft Corp., MGA Entertainment Inc., Meta Platforms Inc., Mattel Inc., LEGO Group, Krafton Inc., Hasbro Inc., Hallmark Cards Inc., Habermaas GmbH, Good Time Holding GmbH, Giochi Preziosi S.p.A., geobra Brandstatter Stiftung & Co. KG, Funko LLC, Epic Games Inc., Embracer Group AB, Electronic Arts Inc., Clementoni S.p.A., Bandai Namco Holdings Inc., Artsana Group.
The report presents a detailed analysis of the Europe toys and games market, focusing on the performance of major companies between 2019 and 2023. The data offers valuable insights into market share fluctuations, identifying established leaders and the ascent of new entrants. Such information provides companies with the tools needed to enhance their strategic positioning and remain competitive, even as market conditions evolve.
Why Buy This Report?
Obtain precise statistical data and forecasts for the Europe toys and games market.
Gain deep insights into the dynamics of the Europe toys and games market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Europe toys and games market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
Table of Contents
TABLE OF CONTENTS
Key findings
Report scope
Research methodology
Market overviewEurope toys and games market – product analysis
Europe toys and games market – distribution channel analysis
Europe toys and games market – country analysis
Key players and market share
– Warner Bros. Entertainment, Inc.
– Wargaming Group Limited
– VTech Holdings Limited
– Vivendi SE
– Valve Corporation
…
Macroeconomic data and forecast
Disclaimer
FIGURES AND TABLES
Table Europe toys and games market 2019-2029
Chart Europe toys and games market, net growth, 2019-2029
Chart Europe toys and games market, growth rates, 2019-2029
Table Europe toys and games market by product, 2019-2029
Chart Europe toys and games market by product, CAGR historic and forecast, 2019-2029
Chart Europe toys and games market by product, 2019-2029
Table Europe toys and games market by distribution channel, 2019-2029
Chart Europe toys and games market by distribution channel, CAGR historic and forecast, 2019-2029
Chart Europe toys and games market by distribution channel, 2019-2029
Table Europe toys and games market by country, 2019-2029
Chart Europe toys and games market by country, CAGR historic and forecast, 2019-2029
Chart Europe toys and games market by country, 2019-2029
Table Europe toys and games market share (%), by companies, 2019-2023
Chart Europe toys and games market, by companies, 2023
Table Europe toys and games market share (%), by brands, 2019-2023
Chart Europe toys and games market, by brands, 2023
Table Europe – population (millions) and forecast
Table Europe – consumer price index (CPI) and forecast
Table Europe – gross domestic product and forecast
Table Europe toys and games market: spend as a proportion of GDP (%)
Table Europe toys and games market: consumption per capita (population)