The toothpaste in Vietnam market is expected to increase by USD 144.7 million, at a compound annual growth rate (CAGR) of 6.7% from 2024 to 2029, according to the latest edition of the Toothpaste Market in Vietnam Report. The Vietnam toothpaste market is experiencing robust growth, driven by increasing consumer awareness of oral hygiene, spurred by government health initiatives and widespread advertising campaigns by major oral care brands. The rising disposable incomes and expanding middle class are leading to a shift from basic toothpaste products to more specialized and premium options, including those offering benefits like whitening, sensitivity relief, and herbal formulations. Additionally, the market is strongly influenced by the cultural preference for natural and organic ingredients, with a growing demand for toothpaste that aligns with traditional health practices. The rapid expansion of modern retail channels, including e-commerce, is further enhancing the accessibility and variety of toothpaste products available to consumers across urban and rural areas.
This report presents a detailed overview of the Vietnam toothpaste industry, including key data on historical market size, growth rates, and future trends. It offers an in-depth analysis of different market segments, paying close attention to factors like product, ingredient type, and distribution channel. This detailed analysis supports the identification of growth opportunities within the toothpaste industry.
Market Segmentation
The toothpaste market in Vietnam is structured as follows:
Product: basic toothpaste, total care toothpaste, whitening toothpaste, fresh breath toothpaste, kids toothpaste, sensitive toothpaste, gum health toothpaste
Ingredient type: abrasives, coloring agents, flavors, flavours, humectants, oligosaccharides, surfactant cleansers and adjuvants, sweeteners, thickeners, others
Distribution channel: convenience stores, supermarkets and hypermarkets, small grocery stores, health and beauty stores, e-commerce, others
The Vietnam toothpaste market is segmented on the basis of product, ingredient type, and distribution channel. By product, the toothpaste market in Vietnam has been segmented into basic toothpaste, total care toothpaste, whitening toothpaste, fresh breath toothpaste, kids toothpaste, sensitive toothpaste, and gum health toothpaste. Based upon ingredient type, the toothpaste market in Vietnam is categorized into abrasives, coloring agents, flavors, flavours, humectants, oligosaccharides, surfactant cleansers and adjuvants, sweeteners, thickeners, and others. On the basis of distribution channel, the toothpaste market in Vietnam has been segmented into convenience stores, supermarkets and hypermarkets, small grocery stores, health and beauty stores, e-commerce, and others.
Competitive Landscape
The Vietnam toothpaste market is highly competitive. The key players in the toothpaste market include Unilever PLC, The Procter & Gamble Company (P&G), Nu Skin Enterprises Inc., Lion Corporation, LG Household & Health Care Ltd., Haleon plc, Forever Living Products International Inc., Dai Viet Huong Company Limited, Colgate-Palmolive Company, Amway Corporation.
This report provides a thorough assessment of the Vietnam toothpaste market, examining the performance of leading players from 2019 to 2023. The analysis offers critical information on market share dynamics, pinpointing dominant incumbents as well as rising challengers. Leveraging this data enables companies to refine their strategies, seize growth opportunities, and sustain competitive advantage in an increasingly dynamic market environment.
Why Buy This Report?
Obtain precise statistical data and forecasts for the Vietnam toothpaste market.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Vietnam toothpaste market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Vietnam toothpaste market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
Table of Contents
TABLE OF CONTENTS
Key findings
Report scope
Research methodology
Market overviewVietnam toothpaste market – product analysis
Vietnam toothpaste market – ingredient type analysis
Vietnam toothpaste market – distribution channel analysis
Key players and market share
– Unilever PLC
– The Procter & Gamble Company (P&G)
– Nu Skin Enterprises, Inc.
– Lion Corporation
– LG Household & Health Care, Ltd.
…
Macroeconomic data and forecast
Disclaimer
FIGURES AND TABLES
Table Vietnam toothpaste market 2019-2029
Chart Vietnam toothpaste market, net growth, 2019-2029
Chart Vietnam toothpaste market, growth rates, 2019-2029
Table Vietnam toothpaste market by product, 2019-2029
Chart Vietnam toothpaste market by product, CAGR historic and forecast, 2019-2029
Chart Vietnam toothpaste market by product, 2019-2029
Table Vietnam toothpaste market by ingredient type, 2019-2029
Chart Vietnam toothpaste market by ingredient type, CAGR historic and forecast, 2019-2029
Chart Vietnam toothpaste market by ingredient type, 2019-2029
Table Vietnam toothpaste market by distribution channel, 2019-2029
Chart Vietnam toothpaste market by distribution channel, CAGR historic and forecast, 2019-2029
Chart Vietnam toothpaste market by distribution channel, 2019-2029
Table Vietnam toothpaste market share (%), by companies, 2019-2023
Chart Vietnam toothpaste market, by companies, 2023
Table Vietnam toothpaste market share (%), by brands, 2019-2023
Chart Vietnam toothpaste market, by brands, 2023
Table Vietnam – population (millions) and forecast
Table Vietnam – consumer price index (CPI) and forecast
Table Vietnam – gross domestic product and forecast
Table Vietnam toothpaste market: spend as a proportion of GDP (%)
Table Vietnam toothpaste market: consumption per capita (population)