
Incremental growth of USD 1.7 billion is anticipated in the USA toothpaste market, which will expand at a CAGR of approximately 4.5% over the forecast period spanning 2025 to 2030. The USA toothpaste market is driven by a strong emphasis on oral health, bolstered by extensive public health campaigns and a high level of consumer awareness regarding the benefits of preventive dental care. The demand for specialized toothpaste products, including those that offer advanced benefits like whitening, sensitivity relief, and gum protection, is significant, reflecting consumers’ willingness to invest in premium oral care solutions. Additionally, the growing consumer preference for natural and organic toothpaste, fueled by broader trends towards wellness and sustainability, is reshaping the market. The proliferation of e-commerce and advanced retail channels further enhances accessibility to a wide variety of toothpaste options, supporting ongoing market expansion.
This report presents a detailed analysis of the USA toothpaste market, offering six years of historical market size data and growth trends, as well as forward-looking estimates through 2030. It explores category-specific and subcategory dynamics, with a sharp focus on developments across product, ingredient type and distribution channel.
Market Segmentation
The USA toothpaste market is structured as follows:
Product: basic toothpaste, total care toothpaste, whitening toothpaste, fresh breath toothpaste, kids toothpaste, sensitive toothpaste, gum health toothpaste, enamel strengthening toothpaste, others
Ingredient type: abrasives, coloring agents, flavors, flavours, humectants, oligosaccharides, surfactant cleansers and adjuvants, sweeteners, thickeners, others
Distribution channel: convenience stores, supermarkets and hypermarkets, warehouse clubs, small grocery stores, health and beauty stores, e-commerce, others
The toothpaste market in USA is segmented based on product, ingredient type and distribution channel. By product, it includes basic toothpaste, total care toothpaste, whitening toothpaste, fresh breath toothpaste, kids toothpaste, sensitive toothpaste, gum health toothpaste, enamel strengthening toothpaste, and others. Ingredient type segmentation includes abrasives, coloring agents, flavors, flavours, humectants, oligosaccharides, surfactant cleansers and adjuvants, sweeteners, thickeners, and others. Distribution channel segments consist of convenience stores, supermarkets and hypermarkets, warehouse clubs, small grocery stores, health and beauty stores, e-commerce, and others.
Competitive Landscape
The report highlights leading companies in the toothpaste market, including The Procter & Gamble Company (P&G), Perrigo Company PLC, Haleon plc, Colgate-Palmolive Company, Church & Dwight Co. Inc. and Amway Corporation. The report provides a detailed assessment of prominent companies within the toothpaste market, tracking their performance from 2020 to 2024. Insights reveal fluctuations in market share, highlighting both veteran leaders and emerging players.
Why Buy This Report?
Obtain precise statistical data and forecasts for the USA toothpaste market.
Gain in-depth analysis and forecasts for the key segments of the USA toothpaste market: product, ingredient type and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the USA toothpaste market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the USA toothpaste market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents
TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
USA Toothpaste Market – Product Analysis
USA Toothpaste Market – Ingredient Type Analysis
USA Toothpaste Market – Distribution Channel Analysis
Company Shares Analysis
The Procter & Gamble Company (P&G)
Perrigo Company PLC
Haleon plc
Colgate-Palmolive Company
Church & Dwight Co., Inc.
Amway Corporation
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table USA Toothpaste Market 2020-2030
Chart USA Toothpaste Market, Net Growth, 2020-2030
Chart USA Toothpaste Market, Growth Rates, 2020-2030
Table USA Toothpaste Market by Product, 2020-2030
Chart USA Toothpaste Market by Product, CAGR Historic and Forecast, 2020-2030
Chart USA Toothpaste Market by Product, 2020-2030
Table USA Toothpaste Market by Ingredient Type, 2020-2030
Chart USA Toothpaste Market by Ingredient Type, CAGR Historic and Forecast, 2020-2030
Chart USA Toothpaste Market by Ingredient Type, 2020-2030
Table USA Toothpaste Market by Distribution Channel, 2020-2030
Chart USA Toothpaste Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart USA Toothpaste Market by Distribution Channel, 2020-2030
Table USA Toothpaste Market Share (%), by Companies, 2020-2024
Chart USA Toothpaste Market, by Companies, 2024
Table USA Toothpaste Market Share (%), by Brands, 2020-2024
Chart USA Toothpaste Market, by Brands, 2024
Table USA – Population (Millions) and Forecast
Table USA – Consumer Price Index (CPI) and Forecast
Table USA – Gross Domestic Product and Forecast
Table USA Toothpaste Market: Spend as a Proportion of GDP (%)
Table USA Toothpaste Market: Consumption per Capita (Population)
Companies Mentioned
The Procter & Gamble Company (P&G)
Perrigo Company PLC
Haleon plc
Colgate-Palmolive Company
Church & Dwight Co., Inc.
Amway Corporation
$425.0
What's Inside?
→ Market Estimates, Forecasts & Historical Data
→ Critical Performance Data and Rankings
→ Emerging Trends, Market Changes
→ PDF Report and Excel Datasheet
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