The toothpaste market in South Africa is anticipated to increase by USD 234.8 million till 2029 at an average annual growth of 10.5 percent as per the latest market estimates. The South Africa toothpaste market is gaining momentum, driven primarily by increasing consumer awareness of oral hygiene, supported by government-led health initiatives and educational programs. As disposable incomes rise, particularly in urban areas, there is a growing demand for branded toothpaste products that offer specialized benefits such as whitening and cavity protection. The market is also influenced by the expansion of modern retail channels, including supermarkets and e-commerce platforms, which are making a broader range of toothpaste options accessible to a wider audience. Additionally, the influence of regional trends, such as the preference for herbal and natural ingredients, is starting to shape consumer preferences in South Africa, contributing to the market’s evolving landscape.
The report delivers an in-depth analysis of the South Africa toothpaste industry, offering extensive market data such as historical market size, growth trajectories, and forward-looking projections. It thoroughly examines key market categories and subcategories, emphasizing critical elements like product, ingredient type, and distribution channel. By offering this detailed analysis, the report assists in uncovering the untapped potential of the toothpaste market.
Market Segmentation
The following outlines the segmentation of the toothpaste market in South Africa:
Product: basic toothpaste, total care toothpaste, whitening toothpaste, fresh breath toothpaste, kids toothpaste, sensitive toothpaste, others
Ingredient type: abrasives, coloring agents, flavors, flavours, humectants, oligosaccharides, surfactant cleansers and adjuvants, sweeteners, thickeners, others
Distribution channel: convenience stores, supermarkets and hypermarkets, small grocery stores, health and beauty stores, others
The South Africa toothpaste market is segmented on the basis of product, ingredient type, and distribution channel. Based on product, the toothpaste market in South Africa is categorized into basic toothpaste, total care toothpaste, whitening toothpaste, fresh breath toothpaste, kids toothpaste, sensitive toothpaste, and others. On the basis of ingredient type, the toothpaste market in South Africa has been segmented into abrasives, coloring agents, flavors, flavours, humectants, oligosaccharides, surfactant cleansers and adjuvants, sweeteners, thickeners, and others. By distribution channel, the toothpaste market in South Africa has been segmented into convenience stores, supermarkets and hypermarkets, small grocery stores, health and beauty stores, and others.
Competitive Landscape
Some of the leading companies operating in the market are Unilever PLC, Haleon plc, Dentazyme (Dentacare Products), Colgate-Palmolive Company.
This report delivers an in-depth breakdown of key players within the South Africa toothpaste market, outlining their performance from 2019 through 2023. The data reveals significant shifts in market share, highlighting both dominant players and emerging competitors. Armed with this information, businesses can sharpen their competitive edge, adjusting their strategies to navigate a shifting market landscape and positioning themselves for long-term growth.
Why Buy This Report?
Obtain precise statistical data and forecasts for the South Africa toothpaste market.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the South Africa toothpaste market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the South Africa toothpaste market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
Table of Contents
TABLE OF CONTENTS
Key findings
Report scope
Research methodology
Market overviewSouth Africa toothpaste market – product analysis
South Africa toothpaste market – ingredient type analysis
South Africa toothpaste market – distribution channel analysis
Key players and market share
– Unilever PLC
– Haleon plc
– Dentazyme (Dentacare Products)
– Colgate-Palmolive Company
Macroeconomic data and forecast
Disclaimer
FIGURES AND TABLES
Table South Africa toothpaste market 2019-2029
Chart South Africa toothpaste market, net growth, 2019-2029
Chart South Africa toothpaste market, growth rates, 2019-2029
Table South Africa toothpaste market by product, 2019-2029
Chart South Africa toothpaste market by product, CAGR historic and forecast, 2019-2029
Chart South Africa toothpaste market by product, 2019-2029
Table South Africa toothpaste market by ingredient type, 2019-2029
Chart South Africa toothpaste market by ingredient type, CAGR historic and forecast, 2019-2029
Chart South Africa toothpaste market by ingredient type, 2019-2029
Table South Africa toothpaste market by distribution channel, 2019-2029
Chart South Africa toothpaste market by distribution channel, CAGR historic and forecast, 2019-2029
Chart South Africa toothpaste market by distribution channel, 2019-2029
Table South Africa toothpaste market share (%), by companies, 2019-2023
Chart South Africa toothpaste market, by companies, 2023
Table South Africa toothpaste market share (%), by brands, 2019-2023
Chart South Africa toothpaste market, by brands, 2023
Table South Africa – population (millions) and forecast
Table South Africa – consumer price index (CPI) and forecast
Table South Africa – gross domestic product and forecast
Table South Africa toothpaste market: spend as a proportion of GDP (%)
Table South Africa toothpaste market: consumption per capita (population)