The toothpaste in North America market size is projected to grow by USD 1.5 billion from 2024 to 2029, registering a CAGR of 3.4 percent, according to the latest market data. The North America toothpaste market is driven by a strong consumer focus on preventive dental care, as awareness of the long-term benefits of maintaining oral health continues to rise. This has led to increased demand for specialized toothpaste products, such as those targeting gum health, sensitivity, and whitening, reflecting the growing consumer interest in personalized oral care solutions. Additionally, the market is influenced by technological advancements, with innovations in toothpaste formulations, such as those incorporating probiotics and enamel-strengthening ingredients, gaining popularity. The trend towards natural and organic products is also shaping the market, as environmentally conscious consumers increasingly seek out toothpaste with clean and sustainable ingredients.
This report provides a thorough assessment of the North America toothpaste industry, presenting key market data including historical performance, growth trends, and future outlooks. It delves into various market segments and sub-segments, with a focus on important factors like product, ingredient type, distribution channel, and country. Through this detailed assessment, the report helps uncover the growth potential of the toothpaste industry.
Market Segmentation
The toothpaste market in North America is categorized into the following segments:
Product: basic toothpaste, total care toothpaste, whitening toothpaste, fresh breath toothpaste, kids toothpaste, sensitive toothpaste, gum health toothpaste, others
Ingredient type: abrasives, coloring agents, flavors, flavours, humectants, oligosaccharides, surfactant cleansers and adjuvants, sweeteners, thickeners, others
Distribution channel: convenience stores, supermarkets and hypermarkets, discounters, warehouse clubs, small grocery stores, health and beauty stores, e-commerce, others
Country: USA, Canada
The North America toothpaste market is segmented on the basis of product, ingredient type, distribution channel, and country. Based on product, the toothpaste market in North America is categorized into basic toothpaste, total care toothpaste, whitening toothpaste, fresh breath toothpaste, kids toothpaste, sensitive toothpaste, gum health toothpaste, and others. On the basis of ingredient type, the toothpaste market in North America has been segmented into abrasives, coloring agents, flavors, flavours, humectants, oligosaccharides, surfactant cleansers and adjuvants, sweeteners, thickeners, and others. By distribution channel, the toothpaste market in North America has been segmented into convenience stores, supermarkets and hypermarkets, discounters, warehouse clubs, small grocery stores, health and beauty stores, e-commerce, and others. Geographically, the toothpaste market in North America is also segmented into USA, and Canada.
Competitive Landscape
The toothpaste market is dominated by key players, which are The Procter & Gamble Company (P&G), Perrigo Company PLC, Haleon plc, Colgate-Palmolive Company, Church & Dwight Co. Inc., Amway Corporation.
This report provides a comprehensive analysis of the key players in the North America toothpaste market, along with their performance from 2019 to 2023. By utilizing this data, businesses can gain a deeper understanding of market dynamics, including shifts in market share, the identification of leading players, and the rise of emerging companies. This information equips firms with a strategic advantage in a competitive landscape, enabling them to refine their market strategies and make informed, long-term decisions.
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Table of Contents
TABLE OF CONTENTS
Key findings
Report scope
Research methodology
Market overviewNorth America toothpaste market – product analysis
North America toothpaste market – ingredient type analysis
North America toothpaste market – distribution channel analysis
North America toothpaste market – country analysis
Key players and market share
– The Procter & Gamble Company (P&G)
– Perrigo Company PLC
– Haleon plc
– Colgate-Palmolive Company
– Church & Dwight Co., Inc.
…
Macroeconomic data and forecast
Disclaimer
FIGURES AND TABLES
Table North America toothpaste market 2019-2029
Chart North America toothpaste market, net growth, 2019-2029
Chart North America toothpaste market, growth rates, 2019-2029
Table North America toothpaste market by product, 2019-2029
Chart North America toothpaste market by product, CAGR historic and forecast, 2019-2029
Chart North America toothpaste market by product, 2019-2029
Table North America toothpaste market by ingredient type, 2019-2029
Chart North America toothpaste market by ingredient type, CAGR historic and forecast, 2019-2029
Chart North America toothpaste market by ingredient type, 2019-2029
Table North America toothpaste market by distribution channel, 2019-2029
Chart North America toothpaste market by distribution channel, CAGR historic and forecast, 2019-2029
Chart North America toothpaste market by distribution channel, 2019-2029
Table North America toothpaste market by country, 2019-2029
Chart North America toothpaste market by country, CAGR historic and forecast, 2019-2029
Chart North America toothpaste market by country, 2019-2029
Table North America toothpaste market share (%), by companies, 2019-2023
Chart North America toothpaste market, by companies, 2023
Table North America toothpaste market share (%), by brands, 2019-2023
Chart North America toothpaste market, by brands, 2023
Table North America – population (millions) and forecast
Table North America – consumer price index (CPI) and forecast
Table North America – gross domestic product and forecast
Table North America toothpaste market: spend as a proportion of GDP (%)
Table North America toothpaste market: consumption per capita (population)