The toothpaste market in Nigeria is likely to register a CAGR of over 14.3% with an incremental growth of USD 145.7 million during the forecast period 2024-2029. The Nigeria toothpaste market is growing, driven by increasing consumer awareness of oral hygiene, largely supported by government-led health campaigns and rising educational levels. As disposable incomes improve, particularly in urban centers, there is a growing shift towards branded toothpaste products that offer specialized benefits such as whitening, sensitivity relief, and herbal formulations. The market is also influenced by the strong cultural preference for natural and organic ingredients, which drives demand for toothpaste that aligns with traditional health practices. Additionally, the expansion of modern retail channels, including supermarkets and e-commerce, is enhancing product accessibility across the country, further supporting market growth.
The report offers a comprehensive evaluation of the Nigeria toothpaste market, presenting crucial data on historical market size, growth patterns, and future projections. It provides a thorough breakdown of market segments and sub-segments, with a focus on key variables such as product, ingredient type, and distribution channel. This comprehensive evaluation aids in identifying the growth potential within the toothpaste industry.
Market Segmentation
The toothpaste market in Nigeria is classified into the following segments:
Product: basic toothpaste, total care toothpaste, whitening toothpaste, kids toothpaste, sensitive toothpaste, enamel strengthening toothpaste
Ingredient type: abrasives, coloring agents, flavors, flavours, humectants, oligosaccharides, surfactant cleansers and adjuvants, sweeteners, thickeners, others
Distribution channel: convenience stores, supermarkets and hypermarkets, small grocery stores, health and beauty stores, e-commerce, others
The Nigeria toothpaste market is segmented on the basis of product, ingredient type, and distribution channel. By product, the toothpaste market in Nigeria has been segmented into basic toothpaste, total care toothpaste, whitening toothpaste, kids toothpaste, sensitive toothpaste, and enamel strengthening toothpaste. Based upon ingredient type, the toothpaste market in Nigeria is categorized into abrasives, coloring agents, flavors, flavours, humectants, oligosaccharides, surfactant cleansers and adjuvants, sweeteners, thickeners, and others. On the basis of distribution channel, the toothpaste market in Nigeria has been segmented into convenience stores, supermarkets and hypermarkets, small grocery stores, health and beauty stores, e-commerce, and others.
Competitive Landscape
The Nigeria toothpaste market is highly competitive. The competitive landscape of the industry has also been examined along with the profiles of the key players Unilever PLC, The Procter & Gamble Company (P&G), Oriflame Cosmetics S.A., Kenvue Inc., Haleon plc, Dabur India Limited, Colgate-Palmolive Company, Aspira Nigeria Ltd.
The report presents a detailed analysis of the Nigeria toothpaste market, focusing on the performance of major companies between 2019 and 2023. The data offers valuable insights into market share fluctuations, identifying established leaders and the ascent of new entrants. Such information provides companies with the tools needed to enhance their strategic positioning and remain competitive, even as market conditions evolve.
Why Buy This Report?
Obtain precise statistical data and forecasts for the Nigeria toothpaste market.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Nigeria toothpaste market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Nigeria toothpaste market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
Table of Contents
TABLE OF CONTENTS
Key findings
Report scope
Research methodology
Market overviewNigeria toothpaste market – product analysis
Nigeria toothpaste market – ingredient type analysis
Nigeria toothpaste market – distribution channel analysis
Key players and market share
– Unilever PLC
– The Procter & Gamble Company (P&G)
– Oriflame Cosmetics S.A.
– Kenvue Inc.
– Haleon plc
…
Macroeconomic data and forecast
Disclaimer
FIGURES AND TABLES
Table Nigeria toothpaste market 2019-2029
Chart Nigeria toothpaste market, net growth, 2019-2029
Chart Nigeria toothpaste market, growth rates, 2019-2029
Table Nigeria toothpaste market by product, 2019-2029
Chart Nigeria toothpaste market by product, CAGR historic and forecast, 2019-2029
Chart Nigeria toothpaste market by product, 2019-2029
Table Nigeria toothpaste market by ingredient type, 2019-2029
Chart Nigeria toothpaste market by ingredient type, CAGR historic and forecast, 2019-2029
Chart Nigeria toothpaste market by ingredient type, 2019-2029
Table Nigeria toothpaste market by distribution channel, 2019-2029
Chart Nigeria toothpaste market by distribution channel, CAGR historic and forecast, 2019-2029
Chart Nigeria toothpaste market by distribution channel, 2019-2029
Table Nigeria toothpaste market share (%), by companies, 2019-2023
Chart Nigeria toothpaste market, by companies, 2023
Table Nigeria toothpaste market share (%), by brands, 2019-2023
Chart Nigeria toothpaste market, by brands, 2023
Table Nigeria – population (millions) and forecast
Table Nigeria – consumer price index (CPI) and forecast
Table Nigeria – gross domestic product and forecast
Table Nigeria toothpaste market: spend as a proportion of GDP (%)
Table Nigeria toothpaste market: consumption per capita (population)