The toothpaste market in New Zealand is anticipated to increase by USD 48.8 million till 2029 at an average annual growth of 8.2 percent as per the latest market estimates. The New Zealand toothpaste market is driven by a heightened consumer focus on oral health, supported by widespread public awareness campaigns and a growing preference for preventive dental care. The increasing demand for specialized toothpaste products, such as those offering advanced whitening, sensitivity relief, and enamel protection, reflects consumers’ willingness to invest in premium oral care solutions. Additionally, the market is influenced by a rising trend towards natural and eco-friendly products, with consumers favoring toothpaste formulations that are free from artificial ingredients and packaged in environmentally sustainable materials. The robust retail infrastructure, including the expansion of e-commerce platforms, ensures that a diverse range of toothpaste options is readily accessible, further fueling market growth.
This report provides a thorough assessment of the New Zealand toothpaste industry, presenting key market data including historical performance, growth trends, and future outlooks. It delves into various market segments and sub-segments, with a focus on important factors like product, ingredient type, and distribution channel. Through this detailed assessment, the report helps uncover the growth potential of the toothpaste industry.
Market Segmentation
The toothpaste market in New Zealand is categorized into the following segments:
Product: basic toothpaste, total care toothpaste, whitening toothpaste, fresh breath toothpaste, kids toothpaste, sensitive toothpaste, gum health toothpaste, enamel strengthening toothpaste
Ingredient type: abrasives, coloring agents, flavors, flavours, humectants, oligosaccharides, surfactant cleansers and adjuvants, sweeteners, thickeners, others
Distribution channel: convenience stores, supermarkets and hypermarkets, small grocery stores, health and beauty stores, e-commerce, others
The New Zealand toothpaste market is segmented on the basis of product, ingredient type, and distribution channel. On the basis of product, the toothpaste market in New Zealand has been segmented into basic toothpaste, total care toothpaste, whitening toothpaste, fresh breath toothpaste, kids toothpaste, sensitive toothpaste, gum health toothpaste, and enamel strengthening toothpaste. By ingredient type, the toothpaste market in New Zealand has been segmented into abrasives, coloring agents, flavors, flavours, humectants, oligosaccharides, surfactant cleansers and adjuvants, sweeteners, thickeners, and others. Based on distribution channel, the toothpaste market in New Zealand is categorized into convenience stores, supermarkets and hypermarkets, small grocery stores, health and beauty stores, e-commerce, and others.
Competitive Landscape
As of 2023, the major players in the New Zealand toothpaste market were The Procter & Gamble Company (P&G), Pental Products Pty Limited, Nu Skin Enterprises Inc., Haleon plc, EBOS Group Limited, Colgate-Palmolive Company.
This report provides a comprehensive analysis of the key players in the New Zealand toothpaste market, along with their performance from 2019 to 2023. By utilizing this data, businesses can gain a deeper understanding of market dynamics, including shifts in market share, the identification of leading players, and the rise of emerging companies. This information equips firms with a strategic advantage in a competitive landscape, enabling them to refine their market strategies and make informed, long-term decisions.
Why Buy This Report?
Obtain precise statistical data and forecasts for the New Zealand toothpaste market.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the New Zealand toothpaste market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the New Zealand toothpaste market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
Table of Contents
TABLE OF CONTENTS
Key findings
Report scope
Research methodology
Market overviewNew Zealand toothpaste market – product analysis
New Zealand toothpaste market – ingredient type analysis
New Zealand toothpaste market – distribution channel analysis
Key players and market share
– The Procter & Gamble Company (P&G)
– Pental Products Pty Limited
– Nu Skin Enterprises, Inc.
– Haleon plc
– EBOS Group Limited
…
Macroeconomic data and forecast
Disclaimer
FIGURES AND TABLES
Table New Zealand toothpaste market 2019-2029
Chart New Zealand toothpaste market, net growth, 2019-2029
Chart New Zealand toothpaste market, growth rates, 2019-2029
Table New Zealand toothpaste market by product, 2019-2029
Chart New Zealand toothpaste market by product, CAGR historic and forecast, 2019-2029
Chart New Zealand toothpaste market by product, 2019-2029
Table New Zealand toothpaste market by ingredient type, 2019-2029
Chart New Zealand toothpaste market by ingredient type, CAGR historic and forecast, 2019-2029
Chart New Zealand toothpaste market by ingredient type, 2019-2029
Table New Zealand toothpaste market by distribution channel, 2019-2029
Chart New Zealand toothpaste market by distribution channel, CAGR historic and forecast, 2019-2029
Chart New Zealand toothpaste market by distribution channel, 2019-2029
Table New Zealand toothpaste market share (%), by companies, 2019-2023
Chart New Zealand toothpaste market, by companies, 2023
Table New Zealand toothpaste market share (%), by brands, 2019-2023
Chart New Zealand toothpaste market, by brands, 2023
Table New Zealand – population (millions) and forecast
Table New Zealand – consumer price index (CPI) and forecast
Table New Zealand – gross domestic product and forecast
Table New Zealand toothpaste market: spend as a proportion of GDP (%)
Table New Zealand toothpaste market: consumption per capita (population)