According to the latest data, the market size of the toothpaste industry in Morocco is expected to rise by USD 55.8 million with a CAGR of 6.5% by the end of 2029. The Morocco toothpaste market is expanding, driven by rising consumer awareness of oral hygiene, supported by government health initiatives and widespread marketing campaigns from major oral care brands. As disposable incomes increase, especially among the growing middle class, there is a heightened demand for premium toothpaste products that offer advanced benefits such as whitening, sensitivity relief, and gum care. Additionally, the market is influenced by a strong preference for products that incorporate natural ingredients, reflecting a broader consumer trend towards wellness and sustainable personal care. The ongoing modernization of retail channels, including the proliferation of supermarkets and e-commerce platforms, is further enhancing product accessibility and variety, contributing to the market’s robust growth.
The report delivers an in-depth analysis of the Morocco toothpaste industry, offering extensive market data such as historical market size, growth trajectories, and forward-looking projections. It thoroughly examines key market categories and subcategories, emphasizing critical elements like product, ingredient type, and distribution channel. By offering this detailed analysis, the report assists in uncovering the untapped potential of the toothpaste market.
Market Segmentation
The following outlines the segmentation of the toothpaste market in Morocco:
Product: basic toothpaste, whitening toothpaste, fresh breath toothpaste, kids toothpaste, sensitive toothpaste, gum health toothpaste, enamel strengthening toothpaste
Ingredient type: abrasives, coloring agents, flavors, flavours, humectants, oligosaccharides, surfactant cleansers and adjuvants, sweeteners, thickeners, others
Distribution channel: convenience stores, supermarkets and hypermarkets, discounters, small grocery stores, health and beauty stores, e-commerce, others
The Morocco toothpaste market is segmented on the basis of product, ingredient type, and distribution channel. On the basis of product, the toothpaste market in Morocco has been segmented into basic toothpaste, whitening toothpaste, fresh breath toothpaste, kids toothpaste, sensitive toothpaste, gum health toothpaste, and enamel strengthening toothpaste. By ingredient type, the toothpaste market in Morocco has been segmented into abrasives, coloring agents, flavors, flavours, humectants, oligosaccharides, surfactant cleansers and adjuvants, sweeteners, thickeners, and others. Based on distribution channel, the toothpaste market in Morocco is categorized into convenience stores, supermarkets and hypermarkets, discounters, small grocery stores, health and beauty stores, e-commerce, and others.
Competitive Landscape
The Morocco toothpaste market is highly competitive. Key companies profiled in the report include Wordis SARL, Unilever PLC, The Procter & Gamble Company (P&G), The Himalaya Drug Company, L’Oreal S.A., Katjes International GmbH & Co. KG., Haleon plc, Dabur India Limited, Colgate-Palmolive Company.
This report delivers an in-depth breakdown of key players within the Morocco toothpaste market, outlining their performance from 2019 through 2023. The data reveals significant shifts in market share, highlighting both dominant players and emerging competitors. Armed with this information, businesses can sharpen their competitive edge, adjusting their strategies to navigate a shifting market landscape and positioning themselves for long-term growth.
Why Buy This Report?
Obtain precise statistical data and forecasts for the Morocco toothpaste market.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Morocco toothpaste market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Morocco toothpaste market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
Table of Contents
TABLE OF CONTENTS
Key findings
Report scope
Research methodology
Market overviewMorocco toothpaste market – product analysis
Morocco toothpaste market – ingredient type analysis
Morocco toothpaste market – distribution channel analysis
Key players and market share
– Wordis SARL
– Unilever PLC
– The Procter & Gamble Company (P&G)
– The Himalaya Drug Company
– L’Oreal S.A.
…
Macroeconomic data and forecast
Disclaimer
FIGURES AND TABLES
Table Morocco toothpaste market 2019-2029
Chart Morocco toothpaste market, net growth, 2019-2029
Chart Morocco toothpaste market, growth rates, 2019-2029
Table Morocco toothpaste market by product, 2019-2029
Chart Morocco toothpaste market by product, CAGR historic and forecast, 2019-2029
Chart Morocco toothpaste market by product, 2019-2029
Table Morocco toothpaste market by ingredient type, 2019-2029
Chart Morocco toothpaste market by ingredient type, CAGR historic and forecast, 2019-2029
Chart Morocco toothpaste market by ingredient type, 2019-2029
Table Morocco toothpaste market by distribution channel, 2019-2029
Chart Morocco toothpaste market by distribution channel, CAGR historic and forecast, 2019-2029
Chart Morocco toothpaste market by distribution channel, 2019-2029
Table Morocco toothpaste market share (%), by companies, 2019-2023
Chart Morocco toothpaste market, by companies, 2023
Table Morocco toothpaste market share (%), by brands, 2019-2023
Chart Morocco toothpaste market, by brands, 2023
Table Morocco – population (millions) and forecast
Table Morocco – consumer price index (CPI) and forecast
Table Morocco – gross domestic product and forecast
Table Morocco toothpaste market: spend as a proportion of GDP (%)
Table Morocco toothpaste market: consumption per capita (population)