According to the latest market study results, the toothpaste market in Indonesia stood at around USD 843 million in 2023 and is projected to rise to a worth of USD 1,293 million by 2029 end, thereby garnering a CAGR of 7.4% during 2024-2029. The Indonesia toothpaste market is expanding, fueled by rising consumer awareness of oral hygiene, which has been significantly boosted by government initiatives and widespread educational campaigns. As the country experiences economic growth and rising disposable incomes, particularly in urban centers, there is an increasing demand for premium and specialized toothpaste products, including those focused on whitening, cavity protection, and sensitivity relief. Additionally, the market is shaped by a strong cultural preference for natural and herbal ingredients, driving the popularity of toothpaste brands that incorporate traditional Indonesian remedies. The rapid development of modern retail channels, including e-commerce platforms, is further enhancing product accessibility and variety, contributing to the market’s dynamic growth.
This report presents a detailed overview of the Indonesia toothpaste industry, including key data on historical market size, growth rates, and future trends. It offers an in-depth analysis of different market segments, paying close attention to factors like product, ingredient type, and distribution channel. This detailed analysis supports the identification of growth opportunities within the toothpaste industry.
Market Segmentation
The toothpaste market in Indonesia is structured as follows:
Product: basic toothpaste, whitening toothpaste, fresh breath toothpaste, kids toothpaste, sensitive toothpaste, gum health toothpaste, enamel strengthening toothpaste, others
Ingredient type: abrasives, coloring agents, flavors, flavours, humectants, oligosaccharides, surfactant cleansers and adjuvants, sweeteners, thickeners, others
Distribution channel: convenience stores, supermarkets and hypermarkets, small grocery stores, e-commerce, others
The Indonesia toothpaste market is segmented on the basis of product, ingredient type, and distribution channel. By product, the toothpaste market in Indonesia has been segmented into basic toothpaste, whitening toothpaste, fresh breath toothpaste, kids toothpaste, sensitive toothpaste, gum health toothpaste, enamel strengthening toothpaste, and others. Based upon ingredient type, the toothpaste market in Indonesia is categorized into abrasives, coloring agents, flavors, flavours, humectants, oligosaccharides, surfactant cleansers and adjuvants, sweeteners, thickeners, and others. On the basis of distribution channel, the toothpaste market in Indonesia has been segmented into convenience stores, supermarkets and hypermarkets, small grocery stores, e-commerce, and others.
Competitive Landscape
The Indonesia toothpaste market is highly competitive. The leading players in the toothpaste market include Unilever PLC, PT Joenoes Ikamulya, PT Enzym Bioteknologi Internusa, Oriflame Cosmetics S.A., Orang Tua Group, Lion Corporation, Haleon plc, Colgate-Palmolive Company, Amway Corporation.
This report provides a thorough assessment of the Indonesia toothpaste market, examining the performance of leading players from 2019 to 2023. The analysis offers critical information on market share dynamics, pinpointing dominant incumbents as well as rising challengers. Leveraging this data enables companies to refine their strategies, seize growth opportunities, and sustain competitive advantage in an increasingly dynamic market environment.
Why Buy This Report?
Obtain precise statistical data and forecasts for the Indonesia toothpaste market.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Indonesia toothpaste market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Indonesia toothpaste market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
Table of Contents
TABLE OF CONTENTS
Key findings
Report scope
Research methodology
Market overviewIndonesia toothpaste market – product analysis
Indonesia toothpaste market – ingredient type analysis
Indonesia toothpaste market – distribution channel analysis
Key players and market share
– Unilever PLC
– PT Joenoes Ikamulya
– PT Enzym Bioteknologi Internusa
– Oriflame Cosmetics S.A.
– Orang Tua Group
…
Macroeconomic data and forecast
Disclaimer
FIGURES AND TABLES
Table Indonesia toothpaste market 2019-2029
Chart Indonesia toothpaste market, net growth, 2019-2029
Chart Indonesia toothpaste market, growth rates, 2019-2029
Table Indonesia toothpaste market by product, 2019-2029
Chart Indonesia toothpaste market by product, CAGR historic and forecast, 2019-2029
Chart Indonesia toothpaste market by product, 2019-2029
Table Indonesia toothpaste market by ingredient type, 2019-2029
Chart Indonesia toothpaste market by ingredient type, CAGR historic and forecast, 2019-2029
Chart Indonesia toothpaste market by ingredient type, 2019-2029
Table Indonesia toothpaste market by distribution channel, 2019-2029
Chart Indonesia toothpaste market by distribution channel, CAGR historic and forecast, 2019-2029
Chart Indonesia toothpaste market by distribution channel, 2019-2029
Table Indonesia toothpaste market share (%), by companies, 2019-2023
Chart Indonesia toothpaste market, by companies, 2023
Table Indonesia toothpaste market share (%), by brands, 2019-2023
Chart Indonesia toothpaste market, by brands, 2023
Table Indonesia – population (millions) and forecast
Table Indonesia – consumer price index (CPI) and forecast
Table Indonesia – gross domestic product and forecast
Table Indonesia toothpaste market: spend as a proportion of GDP (%)
Table Indonesia toothpaste market: consumption per capita (population)