Designed to support strategic decision-making, this report provides a thorough analysis of the toothpaste market in Eastern Europe. With the latest update completed in 2025, it features key market metrics, historical developments (2020–2024), and forecasts to 2030. Whether used for opportunity assessment, market sizing, or competitive planning, this report delivers actionable intelligence.
The toothpaste sector in Eastern Europe is expected to grow at a modest compound annual growth rate (CAGR) of 2.4% through 2030, indicating a mature or gradually expanding market with limited near-term momentum.
What’s Inside the Report
Annual market size figures expressed in (Units/USD), spanning 2020 to 2030. The dataset includes both historical actuals and forecasts, along with CAGR calculations for historical and projected periods.
Market Segmentation
The Eastern Europe toothpaste market is classified into the following segments:
Product type – e.g., basic toothpaste, enamel strengthening toothpaste, fresh breath toothpaste, gum health toothpaste, kids toothpaste, sensitive toothpaste, total care toothpaste, whitening toothpaste, others
Distribution channel – e.g., discounters, e-commerce, health and beauty stores, hypermarkets, small grocery stores, supermarkets, others
Country – e.g., Russia, Poland, Romania, Czech Republic, Hungary, Ukraine, Slovakia, Bulgaria, Croatia, others
Macroeconomic & Demographic Indicators
Supporting context includes:
Total population
Consumer Price Index (CPI)
Gross Domestic Product (GDP)
Per capita consumption
Consumer spending as a percentage of GDP
These variables enhance understanding of consumption potential and macroeconomic trends affecting the market.
Competitive Landscape: Market Share Analysis
Market share analysis is included for the toothpaste industry in Eastern Europe, shedding light on the relative scale and market presence of major firms. Leading companies include:
Amway Corporation
Aroma AD
Avanta OAO
Colgate-Palmolive Company
Coswell S.p.A.
Curaden International AG
Distribution Retail Company (R.O.C.S.)
Dr. Theiss Naturwaren GmbH
Evyap Sabun Yag Gliserin San ve Tic A.S.
Faberlic OAO
Haleon plc
Katjes International GmbH & Co. KG.
LG Household & Health Care, Ltd.
Nevskaya Kosmetika OAO
OAO SVOBODA
OOO SPLAT-KOSMETIKA
Oriflame Cosmetics S.A.
Pervoe Reshenie, OOO
Sanofi S.A.
The Procter & Gamble Company (P&G)
Truffini & Regge Farmaceutici S.r.l.
Unilever PLC
Vesna PKK OAO
Weleda AG
Ziaja Ltd Zaklad Produkcji Lekow Sp. z o.o.
This section helps stakeholders evaluate market concentration, identify partnership opportunities, and track shifts in leadership.
Why Choose This Report?
Designed as a concise yet in-depth data snapshot, this publication is tailored for professionals seeking accurate, timely, and actionable quantitative insights. Whether you’re a market entrant, investor, or established player, StrategyHelix reports are built to support robust business decisions with confidence.
Request a redacted sample to preview the data structure and presentation quality before purchase.
Deliverables Include
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030
Table of Contents
TABLE OF CONTENTS
Market Segmentation
Market Overview
Eastern Europe Toothpaste Market – Product Type Analysis
Eastern Europe Toothpaste Market – Distribution Channel Analysis
Eastern Europe Toothpaste Market – Country Analysis
Company Shares Analysis
Amway Corporation
Aroma AD
Avanta OAO
Colgate-Palmolive Company
Coswell S.p.A.
Curaden International AG
Distribution Retail Company (R.O.C.S.)
Dr. Theiss Naturwaren GmbH
Evyap Sabun Yag Gliserin San ve Tic A.S.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Eastern Europe Toothpaste Market 2020-2030
Chart Eastern Europe Toothpaste Market, Net Growth, 2020-2030
Chart Eastern Europe Toothpaste Market, Growth Rates, 2020-2030
Table Eastern Europe Toothpaste Market by Product Type, 2020-2030
Chart Eastern Europe Toothpaste Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Eastern Europe Toothpaste Market by Product Type, 2020-2030
Table Eastern Europe Toothpaste Market by Distribution Channel, 2020-2030
Chart Eastern Europe Toothpaste Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Eastern Europe Toothpaste Market by Distribution Channel, 2020-2030
Table Eastern Europe Toothpaste Market by Country, 2020-2030
Chart Eastern Europe Toothpaste Market by Country, CAGR Historic and Forecast, 2020-2030
Chart Eastern Europe Toothpaste Market by Country, 2020-2030
Table Eastern Europe Toothpaste Market Share (%), by Companies, 2020-2024
Chart Eastern Europe Toothpaste Market, by Companies, 2024
Table Eastern Europe Toothpaste Market Share (%), by Brands, 2020-2024
Chart Eastern Europe Toothpaste Market, by Brands, 2024
Table Eastern Europe – Population (Millions) and Forecast
Table Eastern Europe – Consumer Price Index (CPI) and Forecast
Table Eastern Europe – Gross Domestic Product and Forecast
Table Eastern Europe Toothpaste Market: Spend as a Proportion of GDP (%)
Table Eastern Europe Toothpaste Market: Consumption per Capita (Population)