According to the latest data, the market size of the toothpaste industry in Bulgaria is expected to rise by USD 33.9 million with a CAGR of 9.4% by the end of 2029. The Bulgaria toothpaste market is experiencing gradual growth, driven by increasing consumer awareness of oral hygiene, supported by health campaigns and educational programs that highlight the importance of regular dental care. As urbanization progresses and disposable incomes rise, particularly in key cities, there is a growing demand for branded and specialized toothpaste products that offer benefits such as whitening, cavity protection, and herbal formulations. The market is also influenced by the expanding reach of modern retail channels, including supermarkets and small convenience stores, which are making a wider variety of toothpaste options more accessible to consumers. Additionally, the rising popularity of natural and herbal products is shaping consumer preferences, reflecting a broader trend towards traditional and environmentally friendly personal care solutions.
This report presents a detailed overview of the Bulgaria toothpaste industry, including key data on historical market size, growth rates, and future trends. It offers an in-depth analysis of different market segments, paying close attention to factors like product, ingredient type, and distribution channel. This detailed analysis supports the identification of growth opportunities within the toothpaste industry.
Market Segmentation
The toothpaste market in Bulgaria is structured as follows:
Product: basic toothpaste, total care toothpaste, whitening toothpaste, fresh breath toothpaste, kids toothpaste, sensitive toothpaste, gum health toothpaste, enamel strengthening toothpaste, others
Ingredient type: abrasives, coloring agents, flavors, flavours, humectants, oligosaccharides, surfactant cleansers and adjuvants, sweeteners, thickeners, others
Distribution channel: convenience stores, supermarkets and hypermarkets, discounters, small grocery stores, health and beauty stores, e-commerce, others
The Bulgaria toothpaste market is segmented on the basis of product, ingredient type, and distribution channel. On the basis of product, the toothpaste market in Bulgaria has been segmented into basic toothpaste, total care toothpaste, whitening toothpaste, fresh breath toothpaste, kids toothpaste, sensitive toothpaste, gum health toothpaste, enamel strengthening toothpaste, and others. By ingredient type, the toothpaste market in Bulgaria has been segmented into abrasives, coloring agents, flavors, flavours, humectants, oligosaccharides, surfactant cleansers and adjuvants, sweeteners, thickeners, and others. Based on distribution channel, the toothpaste market in Bulgaria is categorized into convenience stores, supermarkets and hypermarkets, discounters, small grocery stores, health and beauty stores, e-commerce, and others.
Competitive Landscape
The Bulgaria toothpaste market is highly competitive. The leading players in the toothpaste market include Unilever PLC, TRISA AG, The Procter & Gamble Company (P&G), The Himalaya Drug Company, STS Holding Group Ltd, Rubella Beauty AD, Pierre Fabre S.A., Oriflame Cosmetics S.A., OOO SPLAT-KOSMETIKA, Lavena AD, Katjes International GmbH & Co. KG., Haleon plc, Dr. Theiss Naturwaren GmbH, Coswell S.p.A., Colgate-Palmolive Company, Bilka Lifestyle Ltd., Aroma AD, Alen Mak AD.
This report provides a thorough assessment of the Bulgaria toothpaste market, examining the performance of leading players from 2019 to 2023. The analysis offers critical information on market share dynamics, pinpointing dominant incumbents as well as rising challengers. Leveraging this data enables companies to refine their strategies, seize growth opportunities, and sustain competitive advantage in an increasingly dynamic market environment.
Why Buy This Report?
Obtain precise statistical data and forecasts for the Bulgaria toothpaste market.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Bulgaria toothpaste market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Bulgaria toothpaste market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
Table of Contents
TABLE OF CONTENTS
Key findings
Report scope
Research methodology
Market overviewBulgaria toothpaste market – product analysis
Bulgaria toothpaste market – ingredient type analysis
Bulgaria toothpaste market – distribution channel analysis
Key players and market share
– Unilever PLC
– TRISA AG
– The Procter & Gamble Company (P&G)
– The Himalaya Drug Company
– STS Holding Group Ltd
…
Macroeconomic data and forecast
Disclaimer
FIGURES AND TABLES
Table Bulgaria toothpaste market 2019-2029
Chart Bulgaria toothpaste market, net growth, 2019-2029
Chart Bulgaria toothpaste market, growth rates, 2019-2029
Table Bulgaria toothpaste market by product, 2019-2029
Chart Bulgaria toothpaste market by product, CAGR historic and forecast, 2019-2029
Chart Bulgaria toothpaste market by product, 2019-2029
Table Bulgaria toothpaste market by ingredient type, 2019-2029
Chart Bulgaria toothpaste market by ingredient type, CAGR historic and forecast, 2019-2029
Chart Bulgaria toothpaste market by ingredient type, 2019-2029
Table Bulgaria toothpaste market by distribution channel, 2019-2029
Chart Bulgaria toothpaste market by distribution channel, CAGR historic and forecast, 2019-2029
Chart Bulgaria toothpaste market by distribution channel, 2019-2029
Table Bulgaria toothpaste market share (%), by companies, 2019-2023
Chart Bulgaria toothpaste market, by companies, 2023
Table Bulgaria toothpaste market share (%), by brands, 2019-2023
Chart Bulgaria toothpaste market, by brands, 2023
Table Bulgaria – population (millions) and forecast
Table Bulgaria – consumer price index (CPI) and forecast
Table Bulgaria – gross domestic product and forecast
Table Bulgaria toothpaste market: spend as a proportion of GDP (%)
Table Bulgaria toothpaste market: consumption per capita (population)