According to latest analysis, the toothpaste in Brazil market was USD 2,555 million in 2023 and is expected to reach USD 3,965 million in 2029 and register a CAGR of 7.6% during the forecast period, 2024-2029. The Brazil toothpaste market is growing, driven by increasing consumer awareness of oral hygiene, largely supported by government-led health campaigns and rising educational levels. As disposable incomes improve, particularly in urban centers, there is a growing shift towards branded toothpaste products that offer specialized benefits such as whitening, sensitivity relief, and herbal formulations. The market is also influenced by the strong cultural preference for natural and organic ingredients, which drives demand for toothpaste that aligns with traditional health practices. Additionally, the expansion of modern retail channels, including supermarkets and e-commerce, is enhancing product accessibility across the country, further supporting market growth.
The report delivers an in-depth analysis of the Brazil toothpaste industry, offering extensive market data such as historical market size, growth trajectories, and forward-looking projections. It thoroughly examines key market categories and subcategories, emphasizing critical elements like product, ingredient type, and distribution channel. By offering this detailed analysis, the report assists in uncovering the untapped potential of the toothpaste market.
Market Segmentation
The following outlines the segmentation of the toothpaste market in Brazil:
Product: basic toothpaste, total care toothpaste, whitening toothpaste, kids toothpaste, sensitive toothpaste, gum health toothpaste
Ingredient type: abrasives, coloring agents, flavors, flavours, humectants, oligosaccharides, surfactant cleansers and adjuvants, sweeteners, thickeners, others
Distribution channel: convenience stores, supermarkets and hypermarkets, discounters, warehouse clubs, small grocery stores, health and beauty stores, e-commerce, others
The Brazil toothpaste market is segmented on the basis of product, ingredient type, and distribution channel. On the basis of product, the toothpaste market in Brazil has been segmented into basic toothpaste, total care toothpaste, whitening toothpaste, kids toothpaste, sensitive toothpaste, and gum health toothpaste. By ingredient type, the toothpaste market in Brazil has been segmented into abrasives, coloring agents, flavors, flavours, humectants, oligosaccharides, surfactant cleansers and adjuvants, sweeteners, thickeners, and others. Based on distribution channel, the toothpaste market in Brazil is categorized into convenience stores, supermarkets and hypermarkets, discounters, warehouse clubs, small grocery stores, health and beauty stores, e-commerce, and others.
Competitive Landscape
Key companies profiled in the report include Unilever PLC, The Procter & Gamble Company (P&G), Haleon plc, Colgate-Palmolive Company.
This report delivers an in-depth breakdown of key players within the Brazil toothpaste market, outlining their performance from 2019 through 2023. The data reveals significant shifts in market share, highlighting both dominant players and emerging competitors. Armed with this information, businesses can sharpen their competitive edge, adjusting their strategies to navigate a shifting market landscape and positioning themselves for long-term growth.
Why Buy This Report?
Obtain precise statistical data and forecasts for the Brazil toothpaste market.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Brazil toothpaste market.
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Anticipate the future trajectory of the Brazil toothpaste market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
Table of Contents
TABLE OF CONTENTS
Key findings
Report scope
Research methodology
Market overviewBrazil toothpaste market – product analysis
Brazil toothpaste market – ingredient type analysis
Brazil toothpaste market – distribution channel analysis
Key players and market share
– Unilever PLC
– The Procter & Gamble Company (P&G)
– Haleon plc
– Colgate-Palmolive Company
Macroeconomic data and forecast
Disclaimer
FIGURES AND TABLES
Table Brazil toothpaste market 2019-2029
Chart Brazil toothpaste market, net growth, 2019-2029
Chart Brazil toothpaste market, growth rates, 2019-2029
Table Brazil toothpaste market by product, 2019-2029
Chart Brazil toothpaste market by product, CAGR historic and forecast, 2019-2029
Chart Brazil toothpaste market by product, 2019-2029
Table Brazil toothpaste market by ingredient type, 2019-2029
Chart Brazil toothpaste market by ingredient type, CAGR historic and forecast, 2019-2029
Chart Brazil toothpaste market by ingredient type, 2019-2029
Table Brazil toothpaste market by distribution channel, 2019-2029
Chart Brazil toothpaste market by distribution channel, CAGR historic and forecast, 2019-2029
Chart Brazil toothpaste market by distribution channel, 2019-2029
Table Brazil toothpaste market share (%), by companies, 2019-2023
Chart Brazil toothpaste market, by companies, 2023
Table Brazil toothpaste market share (%), by brands, 2019-2023
Chart Brazil toothpaste market, by brands, 2023
Table Brazil – population (millions) and forecast
Table Brazil – consumer price index (CPI) and forecast
Table Brazil – gross domestic product and forecast
Table Brazil toothpaste market: spend as a proportion of GDP (%)
Table Brazil toothpaste market: consumption per capita (population)