Vietnam’s toothbrush market is poised for sustained expansion, underpinned by a convergence of demographic and behavioral shifts that are reshaping consumer priorities. Over the next five years, the segment is forecast to gain nearly USD 91.9 million in value, achieving a compound annual growth rate of approximately 8.5%. This momentum reflects broader trends in consumer health consciousness, rising affluence, and evolving aesthetic preferences—factors that are collectively steering oral care from a functional necessity to a lifestyle-oriented category.
At the core of this growth is a marked increase in public awareness surrounding oral hygiene. Government-led health campaigns, alongside a more vocal dental professional community, are spotlighting the systemic importance of oral care. This has spurred a behavioral transition among Vietnamese consumers, who are not only brushing more frequently but also becoming more selective about the tools they use. Traditional manual toothbrushes remain ubiquitous, yet there is rising enthusiasm for electric and smart toothbrushes that promise enhanced efficacy, particularly among urban, tech-savvy, and higher-income segments. These consumers are drawn to features such as pressure sensors, timers, and app-enabled tracking that offer a more personalized and clinically inspired brushing experience.
Simultaneously, upward mobility and improving living standards have fostered a greater willingness to spend on health-related goods. As disposable incomes rise, the market is witnessing increased penetration of premium and specialized oral care products. Toothbrushes are no longer perceived as uniform commodities; rather, there is growing segmentation based on functionality—soft bristles for sensitive gums, interdental designs for plaque control, or eco-friendly materials for the environmentally conscious. This diversification is being met with responsive innovation from both international and domestic players, who are expanding product portfolios and investing in both physical and digital retail infrastructure to boost accessibility and consumer engagement.
Another layer of market dynamism stems from a broader cultural shift toward personal appearance and cosmetic wellness. The pursuit of white, healthy-looking teeth has emerged as a key aesthetic goal among young adults and middle-class consumers. This has led to a heightened demand for oral care regimes that extend beyond toothpaste and mouthwash, encompassing advanced toothbrushes tailored to support whitening and enamel-care solutions. Such preferences are helping drive multi-product adoption and higher per-capita spend within the category.
This report presents a detailed analysis of the Vietnam toothbrushes market, offering six years of historical market size data and growth trends, as well as forward-looking estimates through 2030. It explores category-specific and subcategory dynamics, with a sharp focus on developments across product and distribution channel.
Market Segmentation
The Vietnam toothbrushes market is structured as follows:
Product: manual toothbrushes, power toothbrushes
Distribution channel: convenience stores, supermarkets and hypermarkets, small grocery stores, health and beauty stores, e-commerce, others
The Vietnam toothbrushes market is segmented by product and distribution channel. By product, the market is categorized into manual toothbrushes, and power toothbrushes. Distribution channel segments are divided into convenience stores, supermarkets and hypermarkets, small grocery stores, health and beauty stores, e-commerce, and others.
Competitive Landscape
The toothbrushes market is characterized by dominance from key players such as Unilever PLC, The Procter & Gamble Company (P&G), Orkla ASA, LG Household & Health Care Ltd. and Colgate-Palmolive Company. The report provides a detailed assessment of prominent companies within the toothbrushes market, tracking their performance from 2020 to 2024. Insights reveal fluctuations in market share, highlighting both veteran leaders and emerging players.
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Obtain precise statistical data and forecasts for the Vietnam toothbrushes market.
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Gain deep insights into the dynamics of the Vietnam toothbrushes market.
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Anticipate the future trajectory of the Vietnam toothbrushes market with informed projections.
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Table of Contents
TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Vietnam Toothbrushes Market – Product Analysis
Vietnam Toothbrushes Market – Distribution Channel Analysis
Company Shares Analysis
Unilever PLC
The Procter & Gamble Company (P&G)
Orkla ASA
LG Household & Health Care, Ltd.
Colgate-Palmolive Company
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Vietnam Toothbrushes Market 2020-2030
Chart Vietnam Toothbrushes Market, Net Growth, 2020-2030
Chart Vietnam Toothbrushes Market, Growth Rates, 2020-2030
Table Vietnam Toothbrushes Market by Product, 2020-2030
Chart Vietnam Toothbrushes Market by Product, CAGR Historic and Forecast, 2020-2030
Chart Vietnam Toothbrushes Market by Product, 2020-2030
Table Vietnam Toothbrushes Market by Distribution Channel, 2020-2030
Chart Vietnam Toothbrushes Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Vietnam Toothbrushes Market by Distribution Channel, 2020-2030
Table Vietnam Toothbrushes Market Share (%), by Companies, 2020-2024
Chart Vietnam Toothbrushes Market, by Companies, 2024
Table Vietnam Toothbrushes Market Share (%), by Brands, 2020-2024
Chart Vietnam Toothbrushes Market, by Brands, 2024
Table Vietnam – Population (Millions) and Forecast
Table Vietnam – Consumer Price Index (CPI) and Forecast
Table Vietnam – Gross Domestic Product and Forecast
Table Vietnam Toothbrushes Market: Spend as a Proportion of GDP (%)
Table Vietnam Toothbrushes Market: Consumption per Capita (Population)
Companies Mentioned
Unilever PLC
The Procter & Gamble Company (P&G)
Orkla ASA
LG Household & Health Care, Ltd.
Colgate-Palmolive Company