According to the latest estimates, the toilet paper market in Sweden is set to achieve an incremental growth of USD 95.5 million, accelerating at a CAGR of almost 4.7% during the forecast period 2024-2029. The Sweden Toilet Paper market is driven by several influential factors, reflecting broader consumer trends and market dynamics. Foremost among these is the strong emphasis on sustainability. Swedish consumers, deeply committed to environmental stewardship, are increasingly favoring toilet paper products made from recycled or sustainably sourced materials. This demand for eco-friendly options is compelling manufacturers to adopt greener practices, from raw material sourcing to packaging, aligning with Sweden’s broader national focus on sustainability.
Another key driver is the shift towards premiumization, with Swedish consumers demonstrating a growing willingness to invest in high-quality, ultra-soft toilet paper. This trend is fueled by the country’s high standard of living and an increased focus on comfort and luxury in everyday products. Brands that can deliver superior product attributes, such as enhanced softness and durability, are finding strong traction in the market.
Moreover, the rise of e-commerce and convenience shopping is also playing a significant role. As more Swedes turn to online platforms for their household purchases, the toilet paper market is experiencing a shift in retail dynamics. This has led to increased competition among brands to offer competitive pricing, subscription services, and bulk-buying options, further driving market growth.
This report presents a detailed overview of the Sweden toilet paper industry, including key data on historical market size, growth rates, and future trends. It offers an in-depth analysis of different market segments, paying close attention to factors like application, and distribution channel. This detailed analysis supports the identification of growth opportunities within the toilet paper industry.
Market Segmentation
The toilet paper market in Sweden is structured as follows:
Application: at-home, away from home (AFH)
Distribution channel: convenience stores, supermarkets and hypermarkets, discounters, small grocery stores, e-commerce, others
The Sweden toilet paper market is segmented on the basis of application, and distribution channel. Based on application, the toilet paper market in Sweden is categorized into at-home, and away from home (AFH). On the basis of distribution channel, the toilet paper market in Sweden has been segmented into convenience stores, supermarkets and hypermarkets, discounters, small grocery stores, e-commerce, and others.
Competitive Landscape
The competitive landscape of the market is highly consolidated and dominated by key players such as Metsa Group, Essity AB.
This report provides a thorough assessment of the Sweden toilet paper market, examining the performance of leading players from 2019 to 2023. The analysis offers critical information on market share dynamics, pinpointing dominant incumbents as well as rising challengers. Leveraging this data enables companies to refine their strategies, seize growth opportunities, and sustain competitive advantage in an increasingly dynamic market environment.
Why Buy This Report?
Obtain precise statistical data and forecasts for the Sweden toilet paper market.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Sweden toilet paper market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Sweden toilet paper market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
Table of Contents
TABLE OF CONTENTS
Key findings
Report scope
Research methodology
Market overviewSweden toilet paper market – application analysis
Sweden toilet paper market – distribution channel analysis
Key players and market share
– Metsa Group
– Essity AB
Macroeconomic data and forecast
Disclaimer
FIGURES AND TABLES
Table Sweden toilet paper market 2019-2029
Chart Sweden toilet paper market, net growth, 2019-2029
Chart Sweden toilet paper market, growth rates, 2019-2029
Table Sweden toilet paper market by application, 2019-2029
Chart Sweden toilet paper market by application, CAGR historic and forecast, 2019-2029
Chart Sweden toilet paper market by application, 2019-2029
Table Sweden toilet paper market by distribution channel, 2019-2029
Chart Sweden toilet paper market by distribution channel, CAGR historic and forecast, 2019-2029
Chart Sweden toilet paper market by distribution channel, 2019-2029
Table Sweden toilet paper market share (%), by companies, 2019-2023
Chart Sweden toilet paper market, by companies, 2023
Table Sweden toilet paper market share (%), by brands, 2019-2023
Chart Sweden toilet paper market, by brands, 2023
Table Sweden – population (millions) and forecast
Table Sweden – consumer price index (CPI) and forecast
Table Sweden – gross domestic product and forecast
Table Sweden toilet paper market: spend as a proportion of GDP (%)
Table Sweden toilet paper market: consumption per capita (population)