
Incremental growth of USD 95.5 million is anticipated in the Sweden toilet paper market, which will expand at a CAGR of approximately 4.7% over the forecast period spanning 2025 to 2030. The Sweden Toilet Paper market is driven by several influential factors, reflecting broader consumer trends and market dynamics. Foremost among these is the strong emphasis on sustainability. Swedish consumers, deeply committed to environmental stewardship, are increasingly favoring toilet paper products made from recycled or sustainably sourced materials. This demand for eco-friendly options is compelling manufacturers to adopt greener practices, from raw material sourcing to packaging, aligning with Sweden’s broader national focus on sustainability.
Another key driver is the shift towards premiumization, with Swedish consumers demonstrating a growing willingness to invest in high-quality, ultra-soft toilet paper. This trend is fueled by the country’s high standard of living and an increased focus on comfort and luxury in everyday products. Brands that can deliver superior product attributes, such as enhanced softness and durability, are finding strong traction in the market.
Moreover, the rise of e-commerce and convenience shopping is also playing a significant role. As more Swedes turn to online platforms for their household purchases, the toilet paper market is experiencing a shift in retail dynamics. This has led to increased competition among brands to offer competitive pricing, subscription services, and bulk-buying options, further driving market growth.
This report presents a detailed analysis of the Sweden toilet paper market, offering six years of historical market size data and growth trends, as well as forward-looking estimates through 2030. It explores category-specific and subcategory dynamics, with a sharp focus on developments across type and distribution channel.
Market Segmentation
The Sweden toilet paper market is structured as follows:
Type: at-home, away from home (AFH)
Distribution channel: convenience stores, supermarkets and hypermarkets, discounters, small grocery stores, e-commerce, others
The Sweden market for toilet paper is divided based on type and distribution channel. By type, it includes at-home, and away from home (AFH). Distribution channel categories include convenience stores, supermarkets and hypermarkets, discounters, small grocery stores, e-commerce, and others.
Competitive Landscape
The report highlights leading companies in the toilet paper market, including Metsa Group and Essity AB. The report provides a detailed assessment of prominent companies within the toilet paper market, tracking their performance from 2020 to 2024. Insights reveal fluctuations in market share, highlighting both veteran leaders and emerging players.
Why Buy This Report?
Obtain precise statistical data and forecasts for the Sweden toilet paper market.
Gain in-depth analysis and forecasts for the key segments of the Sweden toilet paper market: type and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Sweden toilet paper market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Sweden toilet paper market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents
TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Sweden Toilet Paper Market – Type Analysis
Sweden Toilet Paper Market – Distribution Channel Analysis
Company Shares Analysis
Metsa Group
Essity AB
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Sweden Toilet Paper Market 2020-2030
Chart Sweden Toilet Paper Market, Net Growth, 2020-2030
Chart Sweden Toilet Paper Market, Growth Rates, 2020-2030
Table Sweden Toilet Paper Market by Type, 2020-2030
Chart Sweden Toilet Paper Market by Type, CAGR Historic and Forecast, 2020-2030
Chart Sweden Toilet Paper Market by Type, 2020-2030
Table Sweden Toilet Paper Market by Distribution Channel, 2020-2030
Chart Sweden Toilet Paper Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Sweden Toilet Paper Market by Distribution Channel, 2020-2030
Table Sweden Toilet Paper Market Share (%), by Companies, 2020-2024
Chart Sweden Toilet Paper Market, by Companies, 2024
Table Sweden Toilet Paper Market Share (%), by Brands, 2020-2024
Chart Sweden Toilet Paper Market, by Brands, 2024
Table Sweden – Population (Millions) and Forecast
Table Sweden – Consumer Price Index (CPI) and Forecast
Table Sweden – Gross Domestic Product and Forecast
Table Sweden Toilet Paper Market: Spend as a Proportion of GDP (%)
Table Sweden Toilet Paper Market: Consumption per Capita (Population)
Companies Mentioned
Metsa Group
Essity AB
$425.0
What's Inside?
→ Market Estimates, Forecasts & Historical Data
→ Critical Performance Data and Rankings
→ Emerging Trends, Market Changes
→ PDF Report and Excel Datasheet
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