The toilet paper in South Africa market is expected to increase by USD 150.9 million, at a compound annual growth rate (CAGR) of 6.4% from 2024 to 2029, according to the latest edition of the Toilet Paper Market in South Africa Report. A key driver is the rapid urbanization and rising disposable incomes. As more people move to urban areas and experience improved living standards, there is an increasing shift towards modern hygiene practices, including the use of toilet paper. This urban migration is expanding the market, particularly in metropolitan regions where consumers are more likely to adopt Western-style hygiene products.
Another significant factor is the growing awareness of health and hygiene, especially following the COVID-19 pandemic. South Africa consumers are placing greater emphasis on cleanliness and sanitation, leading to higher demand for quality toilet paper that offers both comfort and hygiene. This heightened focus on personal and household hygiene is accelerating the adoption of toilet paper, even in regions where it was previously underutilized.
This report presents a detailed overview of the South Africa toilet paper industry, including key data on historical market size, growth rates, and future trends. It offers an in-depth analysis of different market segments, paying close attention to factors like application, and distribution channel. This detailed analysis supports the identification of growth opportunities within the toilet paper industry.
Market Segmentation
The toilet paper market in South Africa is structured as follows:
Application: at-home, away from home (AFH)
Distribution channel: convenience stores, supermarkets and hypermarkets, discounters, small grocery stores, health and beauty stores, e-commerce, others
The South Africa toilet paper market is segmented on the basis of application, and distribution channel. On the basis of application, the toilet paper market in South Africa has been segmented into at-home, and away from home (AFH). By distribution channel, the toilet paper market in South Africa has been segmented into convenience stores, supermarkets and hypermarkets, discounters, small grocery stores, health and beauty stores, e-commerce, and others.
Competitive Landscape
The key players in the toilet paper market include Universal Paper & Plastics, Twinsaver Group Ltd., Kimberly-Clark Corporation.
This report provides a thorough assessment of the South Africa toilet paper market, examining the performance of leading players from 2019 to 2023. The analysis offers critical information on market share dynamics, pinpointing dominant incumbents as well as rising challengers. Leveraging this data enables companies to refine their strategies, seize growth opportunities, and sustain competitive advantage in an increasingly dynamic market environment.
Why Buy This Report?
Obtain precise statistical data and forecasts for the South Africa toilet paper market.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the South Africa toilet paper market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the South Africa toilet paper market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
Table of Contents
TABLE OF CONTENTS
Key findings
Report scope
Research methodology
Market overviewSouth Africa toilet paper market – application analysis
South Africa toilet paper market – distribution channel analysis
Key players and market share
– Universal Paper & Plastics
– Twinsaver Group Ltd.
– Kimberly-Clark Corporation
Macroeconomic data and forecast
Disclaimer
FIGURES AND TABLES
Table South Africa toilet paper market 2019-2029
Chart South Africa toilet paper market, net growth, 2019-2029
Chart South Africa toilet paper market, growth rates, 2019-2029
Table South Africa toilet paper market by application, 2019-2029
Chart South Africa toilet paper market by application, CAGR historic and forecast, 2019-2029
Chart South Africa toilet paper market by application, 2019-2029
Table South Africa toilet paper market by distribution channel, 2019-2029
Chart South Africa toilet paper market by distribution channel, CAGR historic and forecast, 2019-2029
Chart South Africa toilet paper market by distribution channel, 2019-2029
Table South Africa toilet paper market share (%), by companies, 2019-2023
Chart South Africa toilet paper market, by companies, 2023
Table South Africa toilet paper market share (%), by brands, 2019-2023
Chart South Africa toilet paper market, by brands, 2023
Table South Africa – population (millions) and forecast
Table South Africa – consumer price index (CPI) and forecast
Table South Africa – gross domestic product and forecast
Table South Africa toilet paper market: spend as a proportion of GDP (%)
Table South Africa toilet paper market: consumption per capita (population)