Portugal Toilet Paper Market 2025

The latest estimates indicate that the Portugal toilet paper market is expected to experience modest growth, with an incremental increase of USD 32.5 million. This growth is projected to occur at a CAGR of approximately 2.1% during the forecast period from 2025 to 2030. As concerns over deforestation and environmental degradation grow, Portugal consumers are increasingly favoring eco-friendly toilet paper products. This preference is leading to a rise in demand for toilet paper made from recycled materials or sourced from sustainable forests. Manufacturers are responding to this shift by innovating and adopting greener production practices to align with the demand for environmentally responsible products.

In addition to environmental concerns, health and hygiene awareness, particularly heightened by the COVID-19 pandemic, is significantly influencing the market. The pandemic has increased the focus on sanitation, driving a steady demand for high-quality and hygienic toilet paper. Consumers now prioritize products that offer superior softness, strength, and absorbency, leading to a marked preference for premium brands that promise these attributes.

Furthermore, the surge in e-commerce and convenience-driven purchasing habits is reshaping the market dynamics. As online shopping becomes more prevalent, consumers are increasingly buying toilet paper in bulk through digital platforms. This trend has compelled retailers to enhance their online offerings and delivery services, making accessibility and convenience pivotal factors in consumer decision-making. The shift towards digital purchasing is thus transforming the market landscape, emphasizing the importance of efficient online retail strategies.

The report offers a comprehensive analysis of the Portugal toilet paper market, delivering detailed insights into market size, historical growth trends over the past six years, and forward-looking projections through 2030. It provides a granular breakdown of the market by type and distribution channel, highlighting key drivers, challenges, and opportunities shaping the industry.

Market Segmentation

The following outlines the segmentation of the Portugal toilet paper market:
Type: at-home, away from home (AFH)
Distribution channel: convenience stores, supermarkets and hypermarkets, discounters, small grocery stores, e-commerce, others

The toilet paper market in the Portugal is segmented by type and distribution channel. In terms of type, the market is segmented into at-home, and away from home (AFH). Distribution channel segments are divided into convenience stores, supermarkets and hypermarkets, discounters, small grocery stores, e-commerce, and others.

Competitive Landscape

The competitive landscape of the toilet paper market has been analyzed, with a focus on key players such as Renova – Fabrica de Papel do Almonda S.A., Pampi-lar – Papeis de Portugal S.A., Kimberly-Clark Corporation and Essity AB. This report delivers an in-depth examination of leading companies in the toilet paper sector, analyzing their performance from 2020 to 2024. The results indicate changes in market share, emphasizing both established leaders and new entrants.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Portugal toilet paper market.
Gain in-depth analysis and forecasts for the key segments of the Portugal toilet paper market: type and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Portugal toilet paper market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Portugal toilet paper market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
A single unlimited user license within the same organization, with no additional charges for extra users.

Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Portugal Toilet Paper Market – Type Analysis
Portugal Toilet Paper Market – Distribution Channel Analysis
Company Shares Analysis
Renova – Fabrica de Papel do Almonda S.A.
Pampi-lar – Papeis de Portugal, S.A.
Kimberly-Clark Corporation
Essity AB
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Portugal Toilet Paper Market 2020-2030
Chart Portugal Toilet Paper Market, Net Growth, 2020-2030
Chart Portugal Toilet Paper Market, Growth Rates, 2020-2030
Table Portugal Toilet Paper Market by Type, 2020-2030
Chart Portugal Toilet Paper Market by Type, CAGR Historic and Forecast, 2020-2030
Chart Portugal Toilet Paper Market by Type, 2020-2030
Table Portugal Toilet Paper Market by Distribution Channel, 2020-2030
Chart Portugal Toilet Paper Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Portugal Toilet Paper Market by Distribution Channel, 2020-2030
Table Portugal Toilet Paper Market Share (%), by Companies, 2020-2024
Chart Portugal Toilet Paper Market, by Companies, 2024
Table Portugal Toilet Paper Market Share (%), by Brands, 2020-2024
Chart Portugal Toilet Paper Market, by Brands, 2024
Table Portugal – Population (Millions) and Forecast
Table Portugal – Consumer Price Index (CPI) and Forecast
Table Portugal – Gross Domestic Product and Forecast
Table Portugal Toilet Paper Market: Spend as a Proportion of GDP (%)
Table Portugal Toilet Paper Market: Consumption per Capita (Population)

Companies Mentioned

Renova – Fabrica de Papel do Almonda S.A.
Pampi-lar – Papeis de Portugal, S.A.
Kimberly-Clark Corporation
Essity AB