The toilet paper market in Portugal is anticipated to increase by USD 32.5 million till 2029 at an average annual growth of 2.1 percent as per the latest market estimates. As concerns over deforestation and environmental degradation grow, Portugal consumers are increasingly favoring eco-friendly toilet paper products. This preference is leading to a rise in demand for toilet paper made from recycled materials or sourced from sustainable forests. Manufacturers are responding to this shift by innovating and adopting greener production practices to align with the demand for environmentally responsible products.
In addition to environmental concerns, health and hygiene awareness, particularly heightened by the COVID-19 pandemic, is significantly influencing the market. The pandemic has increased the focus on sanitation, driving a steady demand for high-quality and hygienic toilet paper. Consumers now prioritize products that offer superior softness, strength, and absorbency, leading to a marked preference for premium brands that promise these attributes.
Furthermore, the surge in e-commerce and convenience-driven purchasing habits is reshaping the market dynamics. As online shopping becomes more prevalent, consumers are increasingly buying toilet paper in bulk through digital platforms. This trend has compelled retailers to enhance their online offerings and delivery services, making accessibility and convenience pivotal factors in consumer decision-making. The shift towards digital purchasing is thus transforming the market landscape, emphasizing the importance of efficient online retail strategies.
The report delivers an in-depth analysis of the Portugal toilet paper industry, offering extensive market data such as historical market size, growth trajectories, and forward-looking projections. It thoroughly examines key market categories and subcategories, emphasizing critical elements like application, and distribution channel. By offering this detailed analysis, the report assists in uncovering the untapped potential of the toilet paper market.
Market Segmentation
The following outlines the segmentation of the toilet paper market in Portugal:
Application: at-home, away from home (AFH)
Distribution channel: convenience stores, supermarkets and hypermarkets, discounters, small grocery stores, e-commerce, others
The Portugal toilet paper market is segmented on the basis of application, and distribution channel. On the basis of application, the toilet paper market in Portugal has been segmented into at-home, and away from home (AFH). By distribution channel, the toilet paper market in Portugal has been segmented into convenience stores, supermarkets and hypermarkets, discounters, small grocery stores, e-commerce, and others.
Competitive Landscape
Some of the leading companies operating in the market are Renova – Fabrica de Papel do Almonda S.A., Pampi-lar – Papeis de Portugal S.A., Kimberly-Clark Corporation, Essity AB.
This report delivers an in-depth breakdown of key players within the Portugal toilet paper market, outlining their performance from 2019 through 2023. The data reveals significant shifts in market share, highlighting both dominant players and emerging competitors. Armed with this information, businesses can sharpen their competitive edge, adjusting their strategies to navigate a shifting market landscape and positioning themselves for long-term growth.
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Obtain precise statistical data and forecasts for the Portugal toilet paper market.
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Gain deep insights into the dynamics of the Portugal toilet paper market.
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Anticipate the future trajectory of the Portugal toilet paper market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
Table of Contents
TABLE OF CONTENTS
Key findings
Report scope
Research methodology
Market overviewPortugal toilet paper market – application analysis
Portugal toilet paper market – distribution channel analysis
Key players and market share
– Renova – Fabrica de Papel do Almonda S.A.
– Pampi-lar – Papeis de Portugal, S.A.
– Kimberly-Clark Corporation
– Essity AB
Macroeconomic data and forecast
Disclaimer
FIGURES AND TABLES
Table Portugal toilet paper market 2019-2029
Chart Portugal toilet paper market, net growth, 2019-2029
Chart Portugal toilet paper market, growth rates, 2019-2029
Table Portugal toilet paper market by application, 2019-2029
Chart Portugal toilet paper market by application, CAGR historic and forecast, 2019-2029
Chart Portugal toilet paper market by application, 2019-2029
Table Portugal toilet paper market by distribution channel, 2019-2029
Chart Portugal toilet paper market by distribution channel, CAGR historic and forecast, 2019-2029
Chart Portugal toilet paper market by distribution channel, 2019-2029
Table Portugal toilet paper market share (%), by companies, 2019-2023
Chart Portugal toilet paper market, by companies, 2023
Table Portugal toilet paper market share (%), by brands, 2019-2023
Chart Portugal toilet paper market, by brands, 2023
Table Portugal – population (millions) and forecast
Table Portugal – consumer price index (CPI) and forecast
Table Portugal – gross domestic product and forecast
Table Portugal toilet paper market: spend as a proportion of GDP (%)
Table Portugal toilet paper market: consumption per capita (population)