Peru Toilet Paper Market 2025

Peru’s toilet paper market maintained steady growth in 2024, driven by widespread consumer demand for essential hygiene products. However, elevated living costs led to a noticeable shift toward budget-friendly options, as households prioritized cost-effective solutions without compromising on performance. Promotional discounts and special offers played a crucial role in attracting price-sensitive consumers, reinforcing affordability as a key purchasing driver.

With Peru’s growing population, toilet paper sales are expected to sustain healthy momentum over the forecast period, bolstering long-term demand. Price competition will remain a defining market factor, yet rising raw material costs – especially for paper fiber – are projected to exert pressure on pricing and compress profit margins. In response, brands are likely to emphasize product differentiation, focusing on mid-to-premium offerings with enhanced absorbency, comfort, and sustainability features to appeal to evolving consumer preferences.

The report delivers a comprehensive dataset on the Peru toilet paper market, detailing annual market size and growth rates over the past six years, alongside projections through 2030. It offers an in-depth examination of market segments and subcategories, with a particular focus on evolving trends by type and distribution channel.

Market Segmentation

The Peru toilet paper market is categorized into the following segments:
Type: at-home, away from home (AFH)
Distribution channel: supermarkets and hypermarkets, discounters, small grocery stores, health and beauty stores, e-commerce, others

The toilet paper market in Peru is segmented based on type and distribution channel. The categorization of the market by type includes at-home, and away from home (AFH). Distribution channel segmentation includes supermarkets and hypermarkets, discounters, small grocery stores, health and beauty stores, e-commerce, and others.

Competitive Landscape

The market features leading players such as Papelera Reyes S.A.C., Kimberly-Clark Corporation and Empresas CMPC S.A. (Softys S.A.). This comprehensive report analyzes the performance of leading companies in the toilet paper sector from 2020 to 2024. The findings highlight shifts in market share, revealing both established market leaders and emerging competitors.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Peru toilet paper market.
Gain in-depth analysis and forecasts for the key segments of the Peru toilet paper market: type and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Peru toilet paper market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Peru toilet paper market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Peru Toilet Paper Market – Type Analysis
Peru Toilet Paper Market – Distribution Channel Analysis
Company Shares Analysis
Papelera Reyes S.A.C.
Kimberly-Clark Corporation
Empresas CMPC S.A. (Softys S.A.)
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Peru Toilet Paper Market 2020-2030
Chart Peru Toilet Paper Market, Net Growth, 2020-2030
Chart Peru Toilet Paper Market, Growth Rates, 2020-2030
Table Peru Toilet Paper Market by Type, 2020-2030
Chart Peru Toilet Paper Market by Type, CAGR Historic and Forecast, 2020-2030
Chart Peru Toilet Paper Market by Type, 2020-2030
Table Peru Toilet Paper Market by Distribution Channel, 2020-2030
Chart Peru Toilet Paper Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Peru Toilet Paper Market by Distribution Channel, 2020-2030
Table Peru Toilet Paper Market Share (%), by Companies, 2020-2024
Chart Peru Toilet Paper Market, by Companies, 2024
Table Peru Toilet Paper Market Share (%), by Brands, 2020-2024
Chart Peru Toilet Paper Market, by Brands, 2024
Table Peru – Population (Millions) and Forecast
Table Peru – Consumer Price Index (CPI) and Forecast
Table Peru – Gross Domestic Product and Forecast
Table Peru Toilet Paper Market: Spend as a Proportion of GDP (%)
Table Peru Toilet Paper Market: Consumption per Capita (Population)

Companies Mentioned

Papelera Reyes S.A.C.
Kimberly-Clark Corporation
Empresas CMPC S.A. (Softys S.A.)