Pakistan Toilet Paper Market 2025$425.0
Pakistan’s toilet paper market is poised for robust expansion over the forecast period, with a projected compound annual growth rate (CAGR) of 16.4%. This momentum is largely fueled by accelerating urbanization, rising household incomes, and evolving hygiene habits. As more consumers migrate to cities and urban centers, exposure to modern sanitation infrastructure and convenience-oriented products is increasing, driving greater acceptance of toilet paper. In 2024, this trend remained evident as households increasingly adopted Western-style flush toilets, prompting a shift in hygiene routines and reinforcing the role of toilet paper as an essential product rather than a discretionary purchase.
However, affordability remains a critical factor shaping consumer behavior, particularly in the face of high inflation that drove retail price increases throughout 2024. Price sensitivity has led many consumers to seek cost-effective alternatives, with supermarkets and hypermarkets expanding their private-label offerings to cater to budget-conscious households. These lower-cost options have played a pivotal role in sustaining demand, particularly among middle-income consumers who prioritize both affordability and quality.
E-commerce emerged as the fastest-growing retail channel in 2024, albeit from a low base. Online platforms gained traction by offering convenience, competitive pricing, and an expanded product selection, enabling consumers to explore a wider range of toilet paper options. This shift has intensified competition in the market, with digital-first retailers and established brick-and-mortar brands vying for consumer attention. The convergence of rising digital penetration, increasing consumer preference for convenient shopping experiences, and greater product accessibility is expected to further accelerate the adoption of toilet paper across Pakistan.
The report provides a comprehensive analysis of the Pakistan toilet paper market, offering detailed data on historical market size and growth rates over the past six years, alongside forecasts extending to 2030. It presents an in-depth examination of market categories and subcategories, with a particular focus on key trends shaping the industry across type and distribution channel.
Market Segmentation
The following outlines the segmentation of the Pakistan toilet paper market:
Type: at-home, away from home (AFH)
Distribution channel: convenience stores, supermarkets and hypermarkets, small grocery stores, health and beauty stores, e-commerce, others
The Pakistan toilet paper market is categorized by type and distribution channel. The market is classified by type into at-home, and away from home (AFH). Distribution channel segmentation includes convenience stores, supermarkets and hypermarkets, small grocery stores, health and beauty stores, e-commerce, and others.
Competitive Landscape
The competitive landscape of the toilet paper market features leading companies such as Packages Limited, Misk Paper Mills (Pvt) Ltd., K.B. TRADERS (Moveeta), International Marketing Company (Jasmine Tissues), Health And Hygiene Products Ltd, Hayat Holding A.S., Converters International (Pvt) Ltd. and Bikiya Industries Private Limited. This report delivers an in-depth examination of leading companies in the toilet paper sector, analyzing their performance from 2020 to 2024. The results indicate changes in market share, emphasizing both established leaders and new entrants.
Why Buy This Report?
Obtain precise statistical data and forecasts for the Pakistan toilet paper market.
Gain in-depth analysis and forecasts for the key segments of the Pakistan toilet paper market: type and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Pakistan toilet paper market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Pakistan toilet paper market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents
TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Pakistan Toilet Paper Market – Type Analysis
Pakistan Toilet Paper Market – Distribution Channel Analysis
Company Shares Analysis
Packages Limited
Misk Paper Mills (Pvt) Ltd.
K.B. TRADERS (Moveeta)
International Marketing Company (Jasmine Tissues)
Health And Hygiene Products Ltd
Hayat Holding A.S.
Converters International (Pvt) Ltd.
Bikiya Industries Private Limited
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Pakistan Toilet Paper Market 2020-2030
Chart Pakistan Toilet Paper Market, Net Growth, 2020-2030
Chart Pakistan Toilet Paper Market, Growth Rates, 2020-2030
Table Pakistan Toilet Paper Market by Type, 2020-2030
Chart Pakistan Toilet Paper Market by Type, CAGR Historic and Forecast, 2020-2030
Chart Pakistan Toilet Paper Market by Type, 2020-2030
Table Pakistan Toilet Paper Market by Distribution Channel, 2020-2030
Chart Pakistan Toilet Paper Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Pakistan Toilet Paper Market by Distribution Channel, 2020-2030
Table Pakistan Toilet Paper Market Share (%), by Companies, 2020-2024
Chart Pakistan Toilet Paper Market, by Companies, 2024
Table Pakistan Toilet Paper Market Share (%), by Brands, 2020-2024
Chart Pakistan Toilet Paper Market, by Brands, 2024
Table Pakistan – Population (Millions) and Forecast
Table Pakistan – Consumer Price Index (CPI) and Forecast
Table Pakistan – Gross Domestic Product and Forecast
Table Pakistan Toilet Paper Market: Spend as a Proportion of GDP (%)
Table Pakistan Toilet Paper Market: Consumption per Capita (Population)
Companies Mentioned
Packages Limited
Misk Paper Mills (Pvt) Ltd.
K.B. TRADERS (Moveeta)
International Marketing Company (Jasmine Tissues)
Health And Hygiene Products Ltd
Hayat Holding A.S.
Converters International (Pvt) Ltd.
Bikiya Industries Private Limited
$425.0
What's Inside?
→ Market Estimates, Forecasts & Historical Data
→ Critical Performance Data and Rankings
→ Emerging Trends, Market Changes
→ PDF Report and Excel Datasheet
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