According to the latest data, the market size of the toilet paper industry in Pakistan is expected to rise by USD 81.8 million with a CAGR of 16.4% by the end of 2029. A key driver is the rapid urbanization and rising disposable incomes. As more people move to urban areas and experience improved living standards, there is an increasing shift towards modern hygiene practices, including the use of toilet paper. This urban migration is expanding the market, particularly in metropolitan regions where consumers are more likely to adopt Western-style hygiene products.
Another significant factor is the growing awareness of health and hygiene, especially following the COVID-19 pandemic. Pakistan consumers are placing greater emphasis on cleanliness and sanitation, leading to higher demand for quality toilet paper that offers both comfort and hygiene. This heightened focus on personal and household hygiene is accelerating the adoption of toilet paper, even in regions where it was previously underutilized.
The report delivers an in-depth analysis of the Pakistan toilet paper industry, offering extensive market data such as historical market size, growth trajectories, and forward-looking projections. It thoroughly examines key market categories and subcategories, emphasizing critical elements like application, and distribution channel. By offering this detailed analysis, the report assists in uncovering the untapped potential of the toilet paper market.
Market Segmentation
The following outlines the segmentation of the toilet paper market in Pakistan:
Application: at-home, away from home (AFH)
Distribution channel: convenience stores, supermarkets and hypermarkets, small grocery stores, health and beauty stores, e-commerce, others
The Pakistan toilet paper market is segmented on the basis of application, and distribution channel. Based on application, the toilet paper market in Pakistan is categorized into at-home, and away from home (AFH). On the basis of distribution channel, the toilet paper market in Pakistan has been segmented into convenience stores, supermarkets and hypermarkets, small grocery stores, health and beauty stores, e-commerce, and others.
Competitive Landscape
The Pakistan toilet paper market is highly competitive. Key companies profiled in the report include Packages Limited, Misk Paper Mills (Pvt) Ltd., K.B. TRADERS (Moveeta), International Marketing Company (Jasmine Tissues), Health And Hygiene Products Ltd, Hayat Holding A.S., Converters International (Pvt) Ltd., Bikiya Industries Private Limited.
This report delivers an in-depth breakdown of key players within the Pakistan toilet paper market, outlining their performance from 2019 through 2023. The data reveals significant shifts in market share, highlighting both dominant players and emerging competitors. Armed with this information, businesses can sharpen their competitive edge, adjusting their strategies to navigate a shifting market landscape and positioning themselves for long-term growth.
Why Buy This Report?
Obtain precise statistical data and forecasts for the Pakistan toilet paper market.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Pakistan toilet paper market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Pakistan toilet paper market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
Table of Contents
TABLE OF CONTENTS
Key findings
Report scope
Research methodology
Market overviewPakistan toilet paper market – application analysis
Pakistan toilet paper market – distribution channel analysis
Key players and market share
– Packages Limited
– Misk Paper Mills (Pvt) Ltd.
– K.B. TRADERS (Moveeta)
– International Marketing Company (Jasmine Tissues)
– Health And Hygiene Products Ltd
…
Macroeconomic data and forecast
Disclaimer
FIGURES AND TABLES
Table Pakistan toilet paper market 2019-2029
Chart Pakistan toilet paper market, net growth, 2019-2029
Chart Pakistan toilet paper market, growth rates, 2019-2029
Table Pakistan toilet paper market by application, 2019-2029
Chart Pakistan toilet paper market by application, CAGR historic and forecast, 2019-2029
Chart Pakistan toilet paper market by application, 2019-2029
Table Pakistan toilet paper market by distribution channel, 2019-2029
Chart Pakistan toilet paper market by distribution channel, CAGR historic and forecast, 2019-2029
Chart Pakistan toilet paper market by distribution channel, 2019-2029
Table Pakistan toilet paper market share (%), by companies, 2019-2023
Chart Pakistan toilet paper market, by companies, 2023
Table Pakistan toilet paper market share (%), by brands, 2019-2023
Chart Pakistan toilet paper market, by brands, 2023
Table Pakistan – population (millions) and forecast
Table Pakistan – consumer price index (CPI) and forecast
Table Pakistan – gross domestic product and forecast
Table Pakistan toilet paper market: spend as a proportion of GDP (%)
Table Pakistan toilet paper market: consumption per capita (population)