North America Toilet Paper Market 2025$1,675.0
An incremental growth of USD 3.2 billion is forecasted for the North America toilet paper market, which is likely to experience a CAGR of roughly 2.9% between 2025 and 2030. Consumers are increasingly seeking environmentally friendly products, prompting a surge in demand for toilet paper made from recycled materials or certified sustainable sources. This trend is particularly prominent in the U.S. and Canada, where sustainability has become a critical consideration for both consumers and manufacturers, driving innovation in product development and packaging.
Another significant driver is the premiumization of toilet paper products. As disposable incomes rise, North American consumers are showing a preference for high-quality, multi-ply, and ultra-soft toilet paper offerings. This shift towards premium products has expanded the market as brands focus on offering superior comfort and performance, with increased differentiation through features such as lotion-infused and extra-durable varieties.
Additionally, the strong presence of e-commerce and digital retail in North America is reshaping the market landscape. The convenience of online shopping has made toilet paper more accessible, particularly during periods of supply chain disruptions, as witnessed during the COVID-19 pandemic. This shift has intensified competition among major players to offer seamless online experiences, competitive pricing, and efficient delivery, contributing to the continued growth of the market.
This report delivers a comprehensive analysis and forward-looking perspective on the North America toilet paper market, spanning historical data from 2020 to 2024 and market projections through 2030. By examining market size, growth rates, and segmented insights, the report highlights the dynamic shifts and emerging trends shaping the industry. It provides a granular breakdown across key dimensions, including type, distribution channel and country, offering stakeholders a detailed roadmap for strategic decision-making.
Market Segmentation
The North America toilet paper market is classified into the following segments:
Type: at-home, away from home (AFH)
Distribution channel: convenience stores, supermarkets and hypermarkets, discounters, warehouse clubs, small grocery stores, health and beauty stores, e-commerce, others
Country: USA, Canada
The segmentation of the North America toilet paper market type, distribution channel and country. The market is classified by type into at-home, and away from home (AFH). Distribution channel segments encompass convenience stores, supermarkets and hypermarkets, discounters, warehouse clubs, small grocery stores, health and beauty stores, e-commerce, and others. Geographically, the market includes USA, and Canada.
Competitive Landscape
The toilet paper market is dominated by key players, including Unilever PLC, The Procter & Gamble Company (P&G), Kruger Inc., Kimberly-Clark Corporation, J.D. Irving Limited and Georgia-Pacific Consumer Products LP. This analysis offers a comprehensive overview of the main players in the toilet paper market, evaluating their performance trends from 2020 to 2024. Key findings illustrate shifts in market share, identifying both dominant firms and rising competitors.
Why Buy This Report?
Obtain precise statistical data and forecasts for the North America toilet paper market.
Gain in-depth analysis and forecasts for the key segments of the North America toilet paper market: type, distribution channel and country.
Gain deep insights into the dynamics of the North America toilet paper market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the North America toilet paper market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents
TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
North America Toilet Paper Market – Type Analysis
North America Toilet Paper Market – Distribution Channel Analysis
North America Toilet Paper Market – Country Analysis
Company Shares Analysis
Unilever PLC
The Procter & Gamble Company (P&G)
Kruger Inc.
Kimberly-Clark Corporation
J.D. Irving, Limited
Georgia-Pacific Consumer Products LP.
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table North America Toilet Paper Market 2020-2030
Chart North America Toilet Paper Market, Net Growth, 2020-2030
Chart North America Toilet Paper Market, Growth Rates, 2020-2030
Table North America Toilet Paper Market by Type, 2020-2030
Chart North America Toilet Paper Market by Type, CAGR Historic and Forecast, 2020-2030
Chart North America Toilet Paper Market by Type, 2020-2030
Table North America Toilet Paper Market by Distribution Channel, 2020-2030
Chart North America Toilet Paper Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart North America Toilet Paper Market by Distribution Channel, 2020-2030
Table North America Toilet Paper Market by Country, 2020-2030
Chart North America Toilet Paper Market by Country, CAGR Historic and Forecast, 2020-2030
Chart North America Toilet Paper Market by Country, 2020-2030
Table North America Toilet Paper Market Share (%), by Companies, 2020-2024
Chart North America Toilet Paper Market, by Companies, 2024
Table North America Toilet Paper Market Share (%), by Brands, 2020-2024
Chart North America Toilet Paper Market, by Brands, 2024
Table North America – Population (Millions) and Forecast
Table North America – Consumer Price Index (CPI) and Forecast
Table North America – Gross Domestic Product and Forecast
Table North America Toilet Paper Market: Spend as a Proportion of GDP (%)
Table North America Toilet Paper Market: Consumption per Capita (Population)
Companies Mentioned
Unilever PLC
The Procter & Gamble Company (P&G)
Kruger Inc.
Kimberly-Clark Corporation
J.D. Irving, Limited
Georgia-Pacific Consumer Products LP.
$1,675.0
What's Inside?
→ Market Estimates, Forecasts & Historical Data
→ Critical Performance Data and Rankings
→ Emerging Trends, Market Changes
→ PDF Report and Excel Datasheet
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